2, let the goods wait for people, waiting for the lack of trade.

3, integrity in business, not profiteering.

4, according to local conditions, diversified economy.

5, pay attention to quality, not luck.

6. Work hard to get rich.

7. Do your best to spread your wealth, and be rich and kind.

This is the business way of Shang Sheng Fan Li summarized by later generations.

Expand information about Fan Li's way of doing business;

Fan Li, a great statesman of Yue State in the late Spring and Autumn Period. When the State of Yue was destroyed by the State of Wu, it was he who put forward the strategy of keeping a low profile and keeping a low profile. He went to Wu as a slave with Gou Jian, the king of Yue, and made every effort to get Gou Jian back to China, becoming the first counselor to help Gou Jian destroy Wu, and the official worshipped the general. However, after Gou Jian restored the country, Fan Li resigned. He knew that Gou Jian was a man who could share weal and woe, but could not share weal and woe, so he bravely retired and resolutely gave up his official position. First, he went to Qi State and changed his name to Ziyi. However, people in the state of Qi knew that he had good moral character and high talent, so they asked him to be the prime minister.

Because he had decided to retire to the forest, he resigned soon. He settled in Tao, the commercial center at that time (now Dingtao County, Shandong Province), calling himself "Zhugong", and people called him. He is engaged in both business and agriculture here. He soon showed extraordinary business skills. 19 years, earned thousands of dollars three times. But he is generous in helping people in need. When he makes money, he engages in various public welfare undertakings. His behavior earned him the reputation of "being as rich as an enemy, doing his best" and became a model for China business circles for thousands of years.