There is a famous saying in the automobile industry: "The first car is sold by sales, and the second and third cars are sold by quality and service." This sentence explains the truth about car sales. The real "mystery" lies in this: excellent marketing is just a stepping stone to open the market. What can really make products enter consumers' lives is high-quality products and high-quality services. They are what make cars from brand to enterprise. The key to truly gaining user recognition.

Every car company and brand that is committed to gaining a foothold in the Chinese market should understand this. Faced with the increasingly fierce competition in the luxury car market in recent years, Chery Jaguar Land Rover has obviously become more aware of the importance of "service" in grasping the market.

Recently, at the after-sales service media experience day event with the theme of "New Value of Service with Heart", the Executive Vice President of Chery Jaguar Land Rover Automobile Co., Ltd., Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Mr. Ma Zhenshan, executive vice president of the organization, emphasized that product quality is the cornerstone and after-sales service is the backing. The two complement each other and jointly achieve the "new modern luxury" car experience.

Adhering to the global core business philosophy of "customer first", Chery Jaguar Land Rover, as a luxury car company that produces and sells Jaguar and Land Rover, two luxury car brands, has always been based on excellent product quality and provided Chinese consumers with Jaguar Land Rover's globally unified standard services are committed to bringing users a pleasant car experience and creating a benchmark for user satisfaction in after-sales services.

Exclusive services tailored for China

This year, Jaguar Land Rover, guided by "Service with Heart, New Value", launches a new and upgraded service experience, and is committed to continuing to create quality, Professional and digitally upgraded "heart service" to empower customer experience and create "new value" for customers.

“Customer first” is integrated into all aspects of Chery Jaguar Land Rover’s development. From R&D, procurement, manufacturing to sales and services, Chery Jaguar Land Rover is committed to providing customers with products and services throughout the entire life cycle. .

Based on China’s domestic market and meeting the digital needs of Chinese consumers, Chery Jaguar Land Rover strives to create forward-looking products and services. The continuously upgraded service system and digital strength have empowered the diversified upgrades of both online and offline customer service experiences, further enhancing the digital service experience for Chery Jaguar Land Rover owners. Taking this year as an example, Land Rover Discovery Sport, Land Rover Range Rover Evoque L, Jaguar XFL, Jaguar XEL and other models are equipped with Jaguar Land Rover's latest electrified electronic architecture platform EVA 2 system, which optimizes the infotainment system and vehicle driving and control performance, greatly improving It incorporates self-driving adaptive cruise and road keeping algorithms, allowing customers to keep their vehicles in optimal performance and get the best driving experience without having to enter the store.

2022 Land Rover Discovery Sport P300e plug-in hybrid version InControl OS 2.0 in-car entertainment information system

In order to further improve Chinese consumers’ satisfaction with service experience, Chery Jaguar Land Rover listens carefully to the voice of China and maintains close two-way communication with Jaguar Land Rover Global to implement the voices of the Chinese market, consumers and government into the next generation of products, so that Chinese consumers can enjoy products that are more in line with aesthetics and usage habits. Under the premise of fully appreciating the British charm and ultimate exclusive service experience of Jaguar Land Rover. This year alone, Chery Jaguar Land Rover has launched two highly competitive and excellent products, the new Jaguar XFL and the new Land Rover Range Rover Evoque L. At the same time, its two domestic models of the Land Rover brand provide plug-in hybrid options, thus With an accelerated, enriched and iterative product matrix, it has brought Chinese consumers an exclusive car experience that exceeds their expectations. The outstanding sales performance also proves that Chinese consumers highly recognize Chery Jaguar Land Rover products.

Ingenuity and quality are forged in China

Having not forgotten the original intention of creating world-class quality products for Chinese consumers, Chery Jaguar Land Rover will put "customer first"lt;a class="hidden " href="/everus/" title="Philosophy" data-keyType="M