Editor's note: The younger generation of private entrepreneurs is the new force and driving force for the development of Wenzhou's private economy. Since last year, our city has implemented in-depth the "Blue Relay" training campaign for non-public economic figures, aiming to strengthen the education and training of the younger generation of private entrepreneurs. Entrepreneur training plan, constructing Mentorship Team, Mini-Forum, Minds Sharing Salon, Dual-Monthly Activity, and Annual Enjoyment The "5M" normalized training action model such as the Annual Enjoyment Meeting can effectively promote the "passing on of the baton" and healthy growth of the younger generation of non-public economic people.
In order to summarize the good practices and experiences of our city’s “Green-Blue Relay” training actions, promote the good stories of entrepreneurship and innovation of the younger generation of private entrepreneurs, and gather the positive energy to build a demonstration city for private economic innovation and development, the Municipal Party Committee The United Front Work Department and the Municipal Federation of Industry and Commerce have teamed up with Wenzhou.com, World Wenzhou People Magazine, World Wenzhou People Cloud Community and other media to carry out publicity and style collection activities with the theme of "Blue Relay, Create Glory Again" in various places. We are now capturing the highlights and will continue to do so. Published for the benefit of readers, please pay attention.
Wenzhou Net reported on September 26 (reporter Huang Mengsi, intern Lin Yiqiao) He was born in a poor family in Cangnan County. With his entrepreneurial passion, he built a porcelain kingdom from scratch. He was only 29 years old. With the help of the dividends brought by the capital reform, it quickly became refined and stronger, helping the company become the first batch of enterprises listed on the New OTC Market in Wenzhou City and become a grassroots entrepreneur.
He is the chairman of Wenzhou Ci Jazz Technology Co., Ltd. and has just been awarded the Entrepreneurship Pioneer Award of the 9th "China Youth Entrepreneurship Award". He summed up his success in one sentence: no miracles.
Two entrepreneurial failures? Used up the first pot of gold in life
Lu Chengdui’s hometown is located in a remote mountain village in Chixi Town, Cangnan County. His poverty-stricken life since childhood made him more People of the same age have more maturity. In 2004, due to his poor family, Lu Chengdu started his own business while studying in high school. Distribute leaflets, put up posters, promote PHS, and sell phone cards. Lu Chengdui, who was willing to run errands and use his brain, had a smooth career in the communications industry and made his first pot of gold in life.
After initially enjoying the benefits, he took advantage of the trend and opened a campus communications store, but soon fell into losses. Immediately afterwards, he opened a mobile phone store with his friends, but due to frequent complaints about the quality of knock-off phones, the store was forced to close. "I was a little floating, so I fell down." He said with a smile. At that time, his mother warned him to keep his heels on the ground when walking, reminding him to work hard and be a down-to-earth person.
Two failed store openings depleted Lu Chengdui of his first pot of gold, but his entrepreneurial story had just begun.
Starting from scratch without creating a miracle? Building a porcelain kingdom
In 2007, Lu Chengdui went to Wenzhou Vocational and Technical College, but this did not stop his passion for continuing to start a business. Lu Chengdui, who loves to toss around, set sail again on the road of entrepreneurship, including express delivery agencies, college-to-undergraduate consulting service stores, intermediary services, digital stores, optical stores, etc. In just two years, he opened six stores one after another.
Whenever he recalls every detail of his entrepreneurial journey, the opening of the third store remains unforgettable to him. At the beginning of the opening, 11 college students discussed how to build momentum for the new store during the opening and increase the team's entrepreneurial enthusiasm. A newborn calf is not afraid of tigers, so Lu Chengdu threatened to ask city leaders to cut the ribbon. On June 2, 2008, when he went to the city government for the first time in his life, he was blocked twice by security guards. With his enthusiasm for entrepreneurship, he impressed a staff member and had the opportunity to express his entrepreneurship in front of city leaders. idea.
When it opened on June 6 that year, many city leaders arrived as scheduled, which surprised and moved Lu Chengdui. The incident attracted the attention of local media, and the name "Lu Chengdui" became known to more and more people. Recalling the years of "taking chicken blood", Lu Chengdui couldn't help but sigh: "Opportunities are created by oneself. The strong create opportunities, and the weak miss opportunities. This also made me realize the Wenzhou people's spirit of daring to be the first in the world." Valuable."
Since then, Lu Chengdui has taken "no miracles without success" as his motto in life, and has always insisted on "burning youthful passion and challenging the infinite peak", and has gone wider and wider on the road of entrepreneurship. This laid the foundation for him to build a porcelain kingdom.
Lu Chengdui still remembers September 25, 2009 clearly. While flipping through the newspapers, he saw a report about a tableware beautician. Shang Jianwei, a young man from Hubei who started a business in Wenzhou, could repair any broken tableware without leaving any traces. Lu Chengdui spent three days investigating the damage to porcelain in Wenzhou restaurants and hotels, and found that each hotel spent at least hundreds of thousands of yuan on broken dishes every year.
"After ceramic tableware is discarded, it is easy to cause lead and chromium pollution when exposed to sunlight. If it is pulled into the sea and landfilled, it will not rot for hundreds of years." Lu Chengdu said that tableware repair technology, Not only can it save money for hotels, but it can also turn waste into treasure and reduce pollution and waste. It can be seen that the porcelain repair industry has great development prospects.
So, he made a prompt decision and sold his new car, a Ford Focus sedan, to raise 300,000 yuan. He cooperated with Shang Jianwei to establish the country's first bowl repair company, Porcelain Jazz, and started a porcelain repair business.
From hand polishing to machine polishing, from helping each other to refill bowls for free to being recognized by well-known star hotels, from riding a tricycle to collect bowls everywhere to opening more than 200 franchise stores across the country, from tableware From a small business repairing to a company integrating high-tech ceramic product research and development, ceramic sales and porcelain repair business, from physical sales to comprehensive online and offline layout, Lu Chengdu started from the humble business of "bowl repair". Made great achievements. Last year, Jazz Porcelain's net profit reached more than 36.8 million yuan, and his start-up capital of 300,000 yuan more than doubled in his hands.
During the interview, he told reporters that he hopes to lead Porcelain Jazz to the world through his own efforts, "making 'China' (which has the dual meaning of 'China' and 'porcelain') more dazzling in the world." .
In addition, Wenzhou Ci Jazz Technology Co., Ltd. has acquired the largest domestic tableware sales e-commerce companies "Huajun" and "Glek" to seize online tableware product sales channels and rely on strong brands With its popularity and market influence, the company has excellent operating efficiency. In 2016, it achieved profits and taxes of 36.8024 million yuan, becoming a local tax-paying meritorious enterprise and a star enterprise listed on the New OTC Market. Lu Chengdui said that he is now striving to achieve the listing and trading of Jazz Jazz's stock on the domestic main board market as soon as possible. At the same time, the company also completed a 180 million yuan financing project through private placement and fully acquired "Weixin Food", a leading company in the domestic meat floss industry.
Office layout and the threshold of the ancestral home? The two meanings are thought-provoking
Although Lu Chengdui was successful at a young age, he was less impetuous and more stable than his peers. The furnishings in his office are simple, and he always warns himself: Don't get carried away, and be prepared for danger when you are in peace.
A piece of broken wood was carefully placed in a glass cover. This piece of wood was neither golden nanmu nor huanghuali wood, but the threshold of Lu Chengdui’s ancestral house. There are many dents on the threshold, scars left by generations of the Lu family sitting on it chopping firewood. Lu Chengdui placed the threshold of his ancestral home in his office to remind himself that a tree cannot cut off its roots and a person cannot forget his roots; secondly, to encourage himself that starting a business is like crossing a threshold. If you cross it, it will be a door. If you cannot cross it, it will always be a threshold.
There is a ceramic plaque hanging above the threshold. In the plaque, bitter melon is hanging on sugar cane. There is a big mountain in the upper left corner, with undulating waves below. On the left and right are engraved "Don't forget the shape" and "Drinking water". Think of the source.” "Bitter melon and sugar cane mean bitterness first, sweetness after bitterness, and sweetness after bitterness," Lu Chengdu said. "My hometown is backed by mountains, which tells me to be down-to-earth; the sea is at the door, telling me to fight and win with a mind as big as the sea." He Use this self-designed plaque to remind yourself at all times: if you get carried away, the higher you climb, the more painful your fall will be; if you don’t know how to drink water and remember its source, no matter how great your success is, it will lose its foundation.
He also set up a "suspended platform" in his office. Broken porcelain shards and copper coins were piled under the glass under his feet. The former symbolized the repair of porcelain and the latter symbolized wealth. Under the "suspended platform" There are also four words "resist temptation". Lu Chengdui started his career by repairing dishes, and through "breaking and re-making" he turned piles of garbage into piles of wealth. He often walks on the "hanging platform" to remind himself to do his job down-to-earth, resist the temptation of money, resist the temptation of non-professional, don't be dazzled by success, and don't lose the direction due to desire.
Although the 29-year-old Lu Chengdui does not have the assets and business experience accumulated by his father, he is full of entrepreneurial passion of "no miracles without creation" and learns the business methods of successful people. , step by step, move forward slowly.