Principles for establishing new media accounts
1. Open identity principle: As journalists, editors and other traditional media people, in order to engage in media-related work, it is usually necessary to disclose the identity of journalists or editors in new media. Otherwise, it is not easy to gain the trust of other users when doing media-related work, which may cause misunderstanding. Most of the identity disclosure can be placed in the personal data or authentication information of the new media account.
2. Principle of account authentication: Corresponding to the above-mentioned principle of public identity, traditional media people should try their best to authenticate their identities in relevant new media to obtain corresponding authentication marks. At the same time, the introduction in the certification information should be basically consistent with the information in the personal profile, and there can be no conflict or contradiction.
3, the principle of real avatar: the real avatar can not only make strangers feel intimate, but also make acquaintances effectively identify. In the use of headshots, it is usually not appropriate to use photos that are vague, too embellished or too artistic, photos with too small headshots, and photos of childhood or children.
4. Real name principle: In line with the above three points, it is natural that the account name uses the real name of the traditional media person. If a pen name familiar to the industry is used, it should be stated in the introduction or certification information. Sometimes all journalists or editors of the same media can use it uniformly? Media name+name? Naming mode of.
Publishing principles of new media content
5. the principle of verifying the source: there is no doubt about this. For news information, if you don't see it with your own eyes, but hear it from hearsay, you must verify it. If the information is published by unofficial websites, websites with low credibility or non-certified users, it is also necessary to verify the source of the information, which is the basic literacy of traditional media people.
6. Principle of timely release: As the content of new media is updated faster than that of traditional media, it requires traditional media people to release corresponding content in time. In the new media environment, speed is the most important under the premise of verifying the real source. Of course, even if speed is required, mistakes should be minimized.
7. Principle of objective description: This is also one of the basic qualities of traditional media people, even if there is no new media. Some subjective and arbitrary contents in new media are easy to cause public outrage, so we should try our best to be objective when describing problems, try not to exaggerate or incite descriptions, and try our best to describe things truthfully.
8. Principle of peace of tone: Traditional media people should try to avoid using indignant tone when publishing current news information on new media, especially those controversial information. Even if you sometimes want to express love, pity or anxiety, don't exaggerate the atmosphere when describing information.
9. Principle of citation statement: When quoting information from other media or other users, try to declare the source and author. If the quoted information has a link address, it should be attached to the information as much as possible.
10, short and pithy principle: because Weibo, WeChat, micro-video and other new media content are mostly displayed? Micro? The characteristics of traditional media people, so the information released by traditional media people should be as concise as possible. Try not to write unnecessary nonsense, unnecessary pictures don't match. This can not only save the viewer's time, but also save the viewer's network traffic.
1 1. confidentiality principle: there are always some things in new media that can't be said under certain circumstances, which may involve the secrets or privacy of the state, enterprises, institutions or individuals. Be careful and try not to say what you can. In addition, some information can only be released by traditional media people in new media after the official information of media organizations is released.
12. Link diversion principle: In order to expand the visits of traditional media official website content, when new media such as Weibo and WeChat talk about the content published by traditional media official website, they should try to attach the corresponding URL to the post. This can not only import traffic for traditional media websites, but also facilitate viewers to view detailed original content.
13. Principle of avoiding multiple posts: Because the length of information such as Weibo is too short (generally 140 words), the longer content should not be scattered into several posts as far as possible, but should be combined in a picture by means of long microblog. If you use multiple posts to say one thing, consistency will be a problem.
Principles of using new media images
14. Principle of image clarity: For news reports published on new media, in order to let the audience know accurate information through them, try to shoot clear images or videos if conditions permit.
15, pay attention to the copyright principle: because the copyright of pictures is usually valued, you should pay attention to it when quoting. Fortunately, most video pictures are not a big problem, because video websites usually give relevant addresses, which can be embedded in other platforms, and the number of plays will be recorded on the original video synchronously; For pictures, try to get the consent of the original author, or indicate the original author in the post content.
16. Principle of clear explanation: Although some new media photos are clear, they can't fully reflect the situation on the spot. Either the main characters are not prominent, or the important characters have no positive image, or they have nothing to do with the post, which will affect the audience's understanding.
17, vulgar filtering principle: Obviously, traditional media people should have enough filtering awareness for some vulgar content that is not suitable for publicity, and pay attention to avoiding it as much as possible. After all, the influence of new media is considerable, and the potential negative impact of vulgar content on minors should be considered.
18, advertising evasion principle: for new media, try to avoid straightforward advertisements. For the pictures quoted by new media, for various reasons, some brand-related pictures may be taken when shooting. It is usually necessary to avoid similar pictures, or add elements such as watermarks to related brands for shielding.
19, principle of consent: the copyright of pictures is usually more valued than words. Before using video material in new media, it is best to obtain the consent of the video author and consider paying a certain usage fee appropriately. If it is really impossible to find the original author, at least the relevant information of the original author should be indicated.
20. Prudence principle in tragic scenes: Tragic scenes have a great influence on the audience, and often have a certain negative impact on the audience, which may be a disrespect for the relevant characters in the tragic scenes. Due to the rapid spread and wide range of new media, the impact may be greater, so we should carefully consider the damage caused by the tragic photo spread.