Therefore, when I heard the name "Luban", I really didn't feel anything except curiosity. Although the soft text of WeChat official account is full of all kinds of jittery remarks, such as "the designer is about to lose his job", "the human designer is in jeopardy in front of AI intelligence" and "the ghost story of the designer has officially begun". It seems that everyone is raising a doomsday mood of "the design industry is going to die". But I still believe that the development of science and technology will inevitably bring about the natural law of "natural selection, survival of the fittest". So the elimination has always existed, but Ali is helping us purify the design environment.
Recently, I saw Lu Ban's drawing ability, only to find that I underestimated its ability. I was shocked!
Unexpectedly, when Lu Ban's design is mixed with the works of master designers, it is almost impossible to tell which one is Lu Ban's design. According to the principle of trace science, everything will leave traces as long as it happens, and there will be some obvious subtle differences between the affirmation of machine design and the affirmation of human design. But Lu Ban did cleverly hide this difference, making it difficult to distinguish it.
Although, sometimes the quality of the drawing is not a beautiful picture that conforms to the tonality of the product in my understanding, it conforms to the logic and law of design, and "counterfeiting" is really not covered. What's more, its speed of completing 8000 drawings per second 1 100 million commercial designs is really incomparable to human beings.
Although Lu Ban is so good, I still think that an excellent design must output accurate emotional songs for users just right, thus affecting customers' choices. And this kind of professional work is irreplaceable by any tool.
We say that real design is never just a technical problem. Because a good design should have a basic process of "listening, walking, watching, being quiet, thinking and doing". The essence of design is to solve business problems. By grafting life labels and symbols, combined with brand-new creativity and presentation techniques, it is delivered to the eyes of target users in a more accurate and comfortable form, thus arousing users' strong emotions and experience comfort, thus generating sales behavior.
Based on this level, the profound understanding and proper use of life symbols is far greater than skilled technology. Therefore, I never thought that I could make a good design by sitting in front of the computer. The nutrition of design comes from history, culture, life and other aspects. Different horizons and experiences often determine a designer's creative level and material soil.
Just like you want to make an idea about Thangka, you have never even felt the Tibetan area. How can I understand the essence of Thangka culture by searching some information on the Internet?
Because it is not matter after all, it can be found on the map; It's not an idea, but a brainstorming can be done out of thin air; Not a diagram, skilled software can operate it.
Of course, it is not a market problem, and it can be solved by Luban's one-click generation intelligence. The value of Lu Ban lies in efficiently and conveniently dealing with some basic technical problems that need to be solved by human artists in the traditional design era.
It allows start-ups that need to design but can't afford the design cost, especially small and medium-sized brands in the field of e-commerce, to obtain a more cost-effective visual presentation entrance.
Therefore, what Luban essentially solved was not the design problem, but the technical problem. How can a visual design industry that solves business problems be eliminated by a technical tool?
Stop it!
However, we must also see that every successful Internet product goes online, and there is a deep insight into the industry and users behind it. Therefore, Lu Ban deserves our heartfelt welcome.
Because the emergence of Lu Ban, the fundamental purpose is not to destroy us, but to help us move in different directions. It will definitely save us more unnecessary waste of manpower and time resources, and let designers put down trivial burdens and move forward lightly.
As Luban's advertisement says: Make the design better.
Note: Luban's working principle.
Lu Ban started with imitation. After inputting a large number of design posters, banner and other information, Luban will identify the background, theme, decoration and other elements to understand their relationship.
Later, Lu Ban will combine these materials like "painting a tiger according to a cat". After trying different combinations, these randomly generated pictures will be judged and scored by the machine, so a series of optimal results will be produced and fed back to the neural network, which will eventually become posters, banner and other pictures displayed by Ali e-commerce platform.
Luban is feeding at present. Writing programs, inputting codes, and being executed by machines belong to production.
Make a design
Making is "making all kinds of different works with raw materials."
Design refers to the designer's targeted and planned technical creation and creative activities. The task of design is not only to serve life and business, but also to accompany artistic creation. "
Now the deer class is not terrible. What is terrible is when you no longer need artificial feeding, training and programming, that is, when you start learning by yourself. Self-learning means that robots have certain thinking.