Emporio Armani
Country or region: Italy
Date of creation: 198
Founder: giorgio armani
◆ Introduction to Marni brand
Marni is an independent designer brand from Italy, which can be used as a designer. Marni women's dress, with a "relaxed and pleasant" style, perfectly combines the early hippie style with the modern sense, and the bold collision of color blocks and the bold use of accessories quickly captured the hearts of women around the world.
Marni was founded in 1994, and its brand name comes from the designer's sister's name "Marni". The Marni brand was founded by ConsueloCastiglioni and her husband GianniCastiglioni)***, and ConsueloCastiglioni has always been the designer of the Marni brand. Her husband GianniCastiglioni is the CEO and chairman of Marni brand, and their daughter CarolinaCastiglioni)26 founded Marni's online store in 26 and is responsible for its operation and management.
since it was founded in 1994, with the continuous development of Marni brand, today's Marni show has become one of the biggest attractions in Milan Fashion Week twice a year, and the products have also expanded from women's wear to a rich series including men's wear, bags, jewelry and glasses. Her talent is not only manifested in the selection of colors, tailoring and fabrics, but also in her constant search for and application of innovative technologies in Marni's design, presenting a series of admirable women's clothes season after season with the most perfect, concise and comfortable fashion silhouette.
since it was launched in 1994, Marni's design style has obviously revealed the flavor of "mix and match"-even in the age when the woman just got rid of the suit. The exotic flavor from North Africa, the nostalgic hippie flavor in the 197s, and the fresh urban modernity have made Marni's unique "eclectic" design. In addition, another design principle that Marni insists on is to make "women feel completely comfortable and unconstrained when they are in fashion". To this end, Marni even gave up the fashionable tight-fitting silhouette that did not meet the comfort. Marni has rejected designs such as pleats in fashion brands or extremely impractical full-body tassels. It is precisely because of adhering to the concept of "comfort" that Marni tried to develop another direction of women's wear-oversize or trapezoidal dress.
Marni's bold attempts in color, printing and silhouette make women really choose their own clothes without catering to men's preference for "sexiness". JennaLyons, senior vice president of women's wear department of J.Crew, once praised Marni's design and said, "Marni created the post-tom ford era." (post-TomFordera)
Marni is very proud of its pure Italian ancestry. It is not only produced in Italy, but also not authorized to operate. The brand is completely controlled by family members.
◆ Product category of Marni:
Women's wear, men's wear, accessories and perfume
◆ Group of Marni:
Marni Group
◆ Introduction of Marni designer ConsueloCastiglioni. At the beginning of Marni brand, fur was the most out of favor. At that time, fur fashion often made people feel old-fashioned, but ConsueloCastiglioni regarded fur as a common fabric to create fashionable and practical women's clothes, which was quickly welcomed by the market.
The designer of Marni, ConsueloCastiglioni, just like an artist brandishing colors, makes colors show the best matching effect on men's wear. Coupled with exquisite tailoring and materials, you must wear Marni men's wear, but you must have considerable self-confidence and sufficient matching skills to reflect the essence of Marni men! Men wearing Marni are confident, chic, elegant and modern.
Marni designer ConsueloCastiglioni famously said, "I only design clothes that I want to wear. This is the reason why I started to create Marni and made me want to continue to design for Marni. I don't have a so-called "muse". I am inspired by all kinds of interesting elements that I love to design. "
◆ Celebrities who like Marni:
Famous customers who like Marni women's clothes: Julia Roberts, Diane Kruger, Ambervalletta, Kirsten Dunst, Maggie Gyllenhaal, HelenaChristensen
◆ Marni official website:
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◆ Marni brand story
◆ Marni brand memorabilia:
Marni is composed of ConsueloGianniCastiglioni and her husband Jani.
in p>1997, Marni released the first spring and summer collection.
in p>1998, Marni introduced bags and shoes.
in p>2, Marni opened its first flagship store in SloaneStreet, London, England.
in p>21, the first flagship store of Marni in Milan, Italy, opened in ViaS.Andrea.
In p>22, Marni launched men's wear line, which is different from the traditional men's wear's novel design with rich colors and changeable patterns. And in new york, France, Paris, and Japan have opened stores.
in p>23, Marni launched a jewelry collection.
in p>25, Marni launched a series of glasses and opened a flagship store in Los Angeles.
in p>26, their daughter CarolinaCastiglioni founded Marni's online store and was responsible for its operation and management.
in p>27, Marni opened its first accessories store in Milan. In the same year, Marni cooperated with collector RichardPrince to launch the new spring/summer series of 27. Marni) “Balloon "series bags were also introduced.
in p>28, Marni opened its flagship store in Miami (a port city in southeastern Florida, USA).
in 29, Marni cooperated with artist PeterBlake to launch a new spring/summer 29 collection.
in 213, SpazioMarni participated in Milan Furniture Fair 213 for the first time, showing two projects: "1chairs" and "ABI-tanti immigrants"!
◆ How to buy Marni
Go to LuisaViaRoma.com to buy Marni
Go to FWRD to buy Marni
Where to buy it: BergdorfGoodman, BarneysNewYork, JeffreyNewYork and Marni's direct stores in 16 countries/regions around the world, including London, new york and Los Angeles. Since 26, Marni has boldly tried online sales.