People who are familiar with marketing and have done event planning should know something about news marketing. As the name implies, news marketing is to attract the attention of the media and the public by planning news activities, so as to promote enterprises. How to do news marketing well? See what Teacher Shi of Golden Spider Education says. The first step of news marketing is to make good news planning. The object of planning is the news events that have happened or will happen with use value. The steps of news planning are: 1. To analyze the market, it is necessary to deeply understand and analyze the industry market situation of the planning object. The deeper we know, the more information you have, and the easier it is to find valuable news points for news planning. 2. Determine the target audience. After understanding the industry situation of the planning object, we must determine the scope of publicity and the target population. The characteristics of publicity target groups determine the budget setting and media platform selection of enterprise news marketing. The characteristics of the target group include gender characteristics, geographical characteristics, age stage characteristics and so on. 3. Choose a media platform in news marketing. Only after you have determined the characteristics of the product and the target audience can you choose a suitable media platform, which requires the media platform that different people pay attention to in the early market analysis. When you choose a good media platform to implement news planning, the next step is news marketing-news writing. News writing should focus on news marketing, and two points need to be paid attention to are news and marketing. Since it is a marketing activity, it needs to be planned from the perspective of enterprise profitability and from the perspective of the enterprise itself. This is one of them. Secondly, while marketing planning, we should pay attention to following the news rules and write press releases objectively and openly. Don't deliberately falsify news for marketing effect. How to write a qualified news article? First of all, we should get to the point as soon as possible, but not too directly. We can quote some famous sayings or online buzzwords first. Secondly, we should write the press release objectively and try to write it in the third person, so as to enhance the persuasiveness of the press release and gain the public's trust. Third, press releases should be short and to the point, and don't jump to conclusions. Say something important in advance. Finally, we should proofread the manuscript repeatedly to reduce and eliminate common problems such as typos and sick sentences. After choosing a good media platform and writing a good news article, the next step is the most important step of news marketing-media release. Enterprises should choose corresponding channels to publish according to their own news materials, and determine the publishing media and proportion. For enterprises that are new to news marketing and don't know much about the distribution channels of news media, this is more difficult and they probably don't know where to start. There are three media distribution channels. The first is to hold a press conference, invite major media reporters to participate, and the corporate spokesperson will publicly release major corporate news. This kind of media is expensive and involves a wide range of media, but it is difficult to operate, which is suitable for the announcement of major events in large enterprises. The second is media agency, which requires enterprises to have a good relationship with the media. When there are important news to be released, these media platforms can cooperate with the release and publicity. This method is quick, low cost and simple to operate, and is suitable for product promotion of large, medium and small enterprises. The third is independent and free publishing. Enterprises can publish their own press releases on some free online platforms or cooperate with public relations companies. Because public relations companies are more professional and have ready-made service processes and resources. The last step of news marketing is news tracking. After the release of the press release, it is necessary to track the release and feedback, and formulate adjustment strategies in time according to the feedback information.