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Classic Rule 9: The Frog Effect - Live in sorrow and die in happiness. Only when you have a sense of crisis can you live longer.

The frog effect means that if a frog is thrown into boiling water, it will feel great pain and jump out of the water with a strong kick, giving it a chance to survive. When a frog is placed in a basin of warm water and gradually heated, because the frog has slowly adapted to the comfortable water temperature, when the temperature rises to a certain level, the frog no longer has the strength to jump out of the water. So the frog was scalded to death in comfort.

The frog effect emphasizes the principle of "live in sorrow and die in happiness". People are inert in their next life, always willing to settle for the status quo, and unwilling to change themselves unless forced. If a person is addicted to this kind of comfortable life, he will ignore the changes in the surrounding environment, and when a crisis comes, he will be like that frog that can no longer jump out.

Prepare for a rainy day, be prepared for danger in times of crisis, and have a sense of crisis. This is what we must learn from the frog effect. This is true in life and in the workplace. If you sail against the current, if you don't advance, you will retreat. When we encounter severe setbacks and difficulties, we can often rise to the challenge and stimulate our potential; but once we calm down, we settle for enjoyment, extravagance, and lack of ambition, which often puts us in a bigger trap. In crisis.

In today's society, competition is fierce. We cannot blindly indulge in the status quo, be content with the status quo, and live a life of "having wine today and getting drunk today" and "being a monk and ringing the bell every day." We must focus on the future, be good at thinking about new problems, and be diligent in learning new knowledge, so that we will not be eliminated by the times!

Bill Gates has a famous saying: "Microsoft is always only 18 months away from bankruptcy." Business operations must also avoid this "frog boiling in warm water" phenomenon. Changes in the competitive environment of enterprises are often gradual. If managers and employees do not feel the pain of changes in the environment, they will eventually be cooked and eliminated like frogs. An enterprise cannot be satisfied with immediate interests, nor can it dwell on its past achievements and beauty. Instead, it should have a sense of crisis, be aware of changes in the environment, guard against glitches, and prevent it from falling into an irreversible crisis.