Editor/Huang Jiajia

Although Steve Jobs left us in 2011, his Apple legend continues to influence the world. He is a great creator and entrepreneur. John Brandon, editor of the "Inc." website, compiled 20 of the most popular Steve Jobs quotes and published them on "Inc."

1. "Sometimes your ideas will not succeed. At this time, it is best to admit failure quickly and move on to the next idea."

2. "Leader and follower" The difference between them is whether they have ideas and whether they can innovate."

3. "I have a mantra: focus and simplicity. Simplification is much more difficult than complication; you have to work hard to focus. , simplify things and simplify things."

4. "Pay attention to quality. Don't think that product perfection is a requirement."

5. "I believe it. , half of the reason why some people can become successful entrepreneurs and some people cannot, is whether they have "persistence". ”

6. “People think that “persistence” means continuing to do what you have to do. In fact, "persistence" means firmly saying "no" to other things and focusing on your own choices. Therefore, before persisting, you must choose "something worth persisting on." ”

7. “Don’t care what others say. Listen to your inner voice.”

8. “Sometimes life will not be as you wish, just like a brick hitting you hard.” On the forehead. But don’t be discouraged. I firmly believe that what keeps me going is “I am doing what I love.” ”

9. “Being fired from Apple was the best experience in my life. Success is sometimes very heavy, but being unemployed allowed me to remove this burden and I could start over and feel relaxed. That period These days can be said to be the most creative time in my life."

10. "Work will take up most of your life. Therefore, the only way to live happily is to believe in what you do. It's a great job; and to believe that, find a job that you really love. If you haven't found it yet, keep looking. Don't settle for it when you find it. You’ll know you’ve found it when you think about it.”

11. “Never ask your customers what they want. Once you give it, they’ll start asking for something else. ”

12. “My idols are the Beatles. The four of them exclude each other, but also restrain each other, so they achieve the best balance. The whole combination is greater than the sum of the four people. . This is my view on work. The best products are often not produced by one person, but by a team." 13. "Quality is more important than quantity. It's like a home run. "Two doubles."

14. "Everything you experience now will definitely shape your future. You never know unless you survive one period after another. You must believe in you. Courage and life. This is how I get through it. Every time I think about this, my life will be different." 15. "Don't wallow in yesterday's sadness. Let's cheer up. , Let’s create a new tomorrow!”

16. “The only person in this world who can lose 250 million US dollars of wealth in one year is myself... This experience is really exciting. "Teach people."

17. "If you were a carpenter making drawers, you wouldn't just put a piece of bad plywood on the side of the wall and just fool around with it, even if you knew no one would ever find out. . You will still use beautiful wooden boards to build it honestly. When making any product, you must take into account both beauty and quality. ”

18. “If you only have eyes for it. "Profit", then your product will be lacking; but if you focus on quality instead, benefits will definitely follow.

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19. “For companies and products, deciding “what not to do” is as important as deciding “what to do.” ”

20. “As thirsty for knowledge, as humble as foolish.”

Original source: Inc.