It should give people a memory point, right? There are many people engaged in this industry. If there is no personality, everyone will not have a memory point. How can the audience remember it? Many celebrities create a persona on social media. Some are foodies, such as Dilraba; some are elites, such as Jin Dong; some are white and rich, such as Tang Yan; and some have long legs, such as Guan Xiaotong. In this case, everyone will generally remember these people!

There is also the need for company publicity. Celebrities are actually created by the company. In order to better promote the stars, the company must adopt a personality approach. In this way, there can be a focus for surprise publicity, and all copywriting can be centered around this personality. , which is also conducive to the development of company planning. Otherwise, it would be a very troublesome matter. The company’s planners may not necessarily know what to follow for publicity, which may cause some conflicts!

Of course, this can also attract fans better. Many celebrities or companies create characters to attract fans related to the character. This is not about buying fans, but using the character to attract fans. The current economy is a fan economy. Only by attracting better fans can the value of celebrities be realized quickly. Therefore, if companies and celebrities set up a personality, they can better utilize the fan economy! I am judging a gentleman's belly with a villain's heart!

Many celebrities may set up this persona just for fun, to play with a group of people who have the same interests as themselves. This may also be one of the reasons why celebrities set up personas, right? Do you think celebrities’ personalities are fake? Which celebrity's personality do you like?