I think it is okay to carry goods through live broadcasts to ensure quality. After all, this matter is reasonable and legal, but this is a double-edged sword. Once there is a problem with the endorsed product, it will cause a lot of trouble. Chain reaction, after all, there will be a big backlash behind the celebrity effect.
Liu Yan was once on the hot search list for her live-streaming of goods, but she was only criticized as "outdated", "price-dropped" and "too short of money". Nowadays, celebrities' live-streaming of goods has become a trend. trend. Celebrity live broadcasts have completed a major shift from low to trendy. Phenomenal events occurred in celebrities’ live broadcasts of goods. The star team also felt the changes in the market and public opinion.
Liu Tao
The changes in the general environment have played a big role in the live broadcast of celebrities. With the booming development of e-commerce live streaming, more and more backbones from all walks of life and even the 'top figures' in society are participating in live streaming to sell goods, such as many government officials such as mayors and county magistrates, as well as many well-known celebrities. Entrepreneurs and the public no longer think that live streaming is a low-priced thing.
The competition between platforms for traffic and users is another big reason. Major platforms have invited celebrities to open personal live broadcast rooms. In fact, celebrities are used as bridges to compete for traffic, that is, users. Celebrity live streaming is a mutually beneficial option for platforms and artists, each getting what they need. From the perspective of celebrity artists, live streaming itself is also a new way to maintain fan relationships.
Liu Tao
The rapid development of the Internet economy has made anchors such as Li Jiaqi and Wei Ya become celebrities with national recognition. Li Jiaqi was also invited to participate in the "Tucao Conference" as the main star for one episode, and received the same treatment as Donnie Yen, Zheng Jun, and Xu Zheng. It has become a trend for celebrities to participate in live broadcasts to sell goods. There are two main ways for entertainment stars to participate in live streaming. One is to open an exclusive celebrity personal live broadcast room on the e-commerce platform to bring goods.
The second is to cooperate with a certain brand to carry out live broadcast to promote products. During the live broadcast, the celebrity only promotes the brand's products. This method is often part of the endorsement contract between the brand and the celebrity, and the remuneration is not calculated separately. If you find a certain star to cooperate with this type of live broadcast, it has nothing to do with endorsements. The price ranges from hundreds of thousands to millions depending on the star. This method does not involve sales commission.
Wang Han
Celebrities continue to participate in live broadcasts to bring goods, and netizens question whether they can still have an acting career if they spend a lot of energy on side jobs. After all, there have been many cases where actors participated in variety shows too frequently, and then returned to film and television dramas and found that they could no longer bring the audience into the show. Celebrities launching live broadcasts to bring goods are indeed different from full-time anchors. Live broadcasting itself has its own pros and cons. Live broadcasts by celebrity artists have indeed brought them closer to their fans, but it is also easy for them to show their truest side.
What the brokerage company is most worried about is that the artist will make a big mistake during the live broadcast, which will ruin his personal career and cause huge losses to the company. Therefore, this matter has two sides. When delivering live broadcasts, you must pay attention to quality while also paying attention to frequency, so as not to be counterproductive. After all, celebrities are their own jobs.