Li Shaozhu, born in 1960, is currently the director and general manager of Dongfeng Motor Group. He is about to turn 60, approaching retirement age. Dongfeng Motor Group urgently needs to consider his successor.
Especially at present, Dongfeng Group is facing a series of problems. Compared with the commercial vehicle sector with good development momentum, the passenger vehicle sector of Dongfeng Group is developing unevenly.
This makes Li Shaozhu's successor particularly crucial. As a post responsible for the daily operation and management of the company, the post of general manager should be held by a management talent who fully understands Dongfeng Group.
Comprehensive analysis, Liu Weidong, who has worked in Dongfeng Group for many years and is now the deputy general manager of China Ordnance Equipment Group Co., Ltd., is a good candidate.
Li Shaozhu is a "Dongfeng Man" rooted in Hongmiao.
1983 After graduating from university, he joined the Second Automobile Factory, the predecessor of Dongfeng Motor, and devoted all his youth and talents to Dongfeng Motor for 37 years.
As early as 1980s, Li Shaozhu, who had not been in Dongfeng Motor for several years, showed his talent and big pattern. His long article "Reflections on the Future of the Second Automobile Company by Enterprise Internationalization" attracted the attention of the leaders and laid the groundwork for him to step into management positions gradually.
In 2007, Li Shaozhu was entrusted with the important task of taking charge of the newly established Dongfeng passenger car and making every effort to build Fengshen brand.
On the occasion of the release of Fengshen's first mid-size sedan S30, Li Shaozhu revealed the concept of "humanity, nature and technology" in an interview. It is predicted that after 20 15, the automobile market in China will usher in an era of fierce competition, and the accumulation of technology, talents and brands will become the key to success.
20 10 Li Shaozhu, who has been in charge of Dongfeng passenger car for three years, once again stressed: "It is easy to build independent brands, but it is difficult to achieve technological autonomy". Li Shaozhu, who was born in a technical post, hit the nail on the head and pointed out the key to developing his own brand.
20 1 1 On the eve of assuming the post of deputy general manager of Dongfeng Motor Corporation, Li Shaozhu still remembered to send a message to Dongfeng's autonomous passenger car sector. He summed up five points: "First, we must open up independently, second, we must borrow platforms, third, we must integrate development, fourth, we must leverage brands, and fifth, we must cooperate with suppliers to achieve synchronous development." At the same time, he predicted that in the future 10, the technological autonomy of the joint venture company is an inevitable trend.
His prediction has been verified, and he has many years of in-depth cooperation with PSA Group, which has given technical support to Dongfeng Shen Feng. At present, models such as Fengshen Yi Xuan and Yi Xuan GS share the global modular platform of CMP with Peugeot and Citroen.
From 2065438 to 2006, Li Shaozhu became the director and general manager of Dongfeng Group, and was fully responsible for the daily operation and management of the Group, which gained a bigger development platform.
However, on the one hand, the market shape is unpredictable, on the other hand, Dongfeng Group has a large base and it is difficult to turn around, resulting in uneven development of the passenger car sector.
In the independent sector, the positioning of Shen Feng, scenery and popular brands is unclear, and the problem of product homogeneity is prominent, which is difficult for consumers to distinguish. Dongfeng Qichen still has to get rid of the mark of Nissan and find its own brand positioning.
In the joint venture sector, Dongfeng Honda and Dongfeng Nissan have always been in the market head camp by relying on strong products and innovative marketing, but Shenlong Automobile has been in a trough after a long illness; Dongfeng Yulong is in a dilemma and faces restructuring; And Dongfeng Renault has become history.
Affected by the poor comprehensive performance of the passenger car sector, the annual sales volume of Dongfeng Group has gradually declined since 20 17. From 20 17 to 20 19, the annual sales of Dongfeng Group were 4120,000, 3.83 million and 3.62 million respectively.
But at the same time, under the leadership of Li Shaozhu, the commercial vehicle plate of Dongfeng Group has achieved steady development and become the "ballast stone" of the Group.
The data shows that in 20 19, the cumulative sales volume of Dongfeng Group's commercial vehicles was 57 1 10,000, ranking first in the domestic market and becoming a major profit contributor.
This year, several actions that Li Shaozhu appeared in the media field of vision were also related to commercial vehicles. In April and September, he investigated the group commercial vehicle company twice, emphasizing "to understand the market and customer needs and do the right thing;" Understand the technology thoroughly and do things correctly. "
Li Shaozhu, 60, still remembers the initial development of technology-oriented cars and customer-oriented enterprises. His career in Dongfeng Motor has always been proud of his industry, led the establishment of Fengshen brand, consolidated the commercial vehicle business, and left his overall thinking and planning for the long-term healthy development of the group.
Liu Weidong is not a strange name for Dongfeng Group. Internet news agency thinks he is the best candidate to succeed Li Shaozhu for two reasons.
First, Liu Weidong's career was always associated with Dongfeng Group before he became the deputy general manager of China Ordnance Equipment Group on October 20/0/8.
Liu Weidong, 54, has been fully involved in the work of various sections of Dongfeng Group and is familiar with the organizational mechanism and corporate culture of Dongfeng Group.
200 1, Liu Weidong became the general manager of DPCA. In view of DPCA's important position in Dongfeng Group at that time, this appointment expressed high recognition of Liu Weidong's management ability.
Liu Weidong is a low-key person. At that time, a series of Citroen products, such as Triumph and C2 market, were mediocre, and Shenlong Company faced great challenges.
But at the beginning of his tenure, Liu Weidong didn't rush to increase sales, but "buried" himself, did not accept any media interviews, and conducted a thorough investigation of Shenlong Company in three months.
Facing the real world with a rational attitude and thinking calmly is the creative change. Liu Weidong is well aware of this.
In the face of the questioning of Shenlong Automobile on the Internet, Liu Weidong is in pain. But as an enterprise manager, he thinks it is his duty to bear the pain that ordinary people can't understand, and in this "incomprehension", he first set out to straighten out Sino-French relations.
Liu Weidong once said to his French partner, "You are businessmen, and you come to China to do business. We are your partners, and both of us should put the interests of DPCA first. Don't think about how to fight with us all day. "
This passage was considered so true by the French management that it became a famous saying of the French management and was handed down from generation to generation in France.
Liu Weidong also pays great attention to details. Every time new tea comes on the market, he will buy it for the French himself.
With the efforts of Liu Weidong, Shenlong Company is thriving. After the introduction of Peugeot brand in 2004, two French brands listened to the opinions of the Chinese side and successively launched many hot-selling products such as 208, 308 and Sega, which reproduced the glory of the Fukang era.
This successful resume made Liu Weidong the "fire fighting captain" of Dongfeng Group.
20 1 1 at the critical moment, he was ordered to take charge of Dongfeng passenger car and push forward the enterprise reform that was once full of resistance. To this end, he even went to the institute himself to stop an untimely product development process.
Although he stayed in Dongfeng Passenger Car for a short time, Liu Weidong left his mark here: pragmatism and team spirit.
Liu Weidong seldom makes his own decisions. He will gather relevant people, from the top to the bottom, to listen to your opinions. He even asked the sales representatives at the bottom to set a reasonable price for the supporting products.
Liu Weidong set foot in joint ventures and independent automobile enterprises, and revitalized Shenlong Automobile in one fell swoop. This resume is especially important for Dongfeng Group now. After all, Shenlong is still the chess eye of Dongfeng Motor and needs someone to revitalize it.
On the other hand, since Liu Weidong was transferred to China Ordnance Equipment Group, although his work rarely involves automobile business, as the deputy general manager of the group, he has worked in several business sectors in recent years and has a profound understanding of the management and operation of large groups.
In addition, he was in charge of the spare parts supply of Dongfeng Group during the period of 20 1 1-20 18, which gave him enough knowledge of the whole chain of the automobile industry and gained experience and reserves in managing the group companies.
Liu Weidong once said: "Dongfeng has trained me, and I just want to do something for Dongfeng."
I believe that he still retains this initial intention, which is also the driving force for his revitalization of Dongfeng Group.
The view of the network letter society:
As a central enterprise with a long history, Dongfeng Motor Group is the mainstay of China automobile industry.
In charge of such a huge ship, the head of the company must have extraordinary pattern and courage to respond to the changes of the times with a strategic vision.
Standing at the crossroads of old and new, although Dongfeng Group is facing many problems at present, Li Shaozhu has laid a good foundation for Dongfeng Motor with its experience and ability.
Lan Tu Automobile is about to sail, and Shenlong Automobile is in urgent need of revitalization. Dongfeng Group needs a new helm who can replace Li Shaozhu and understand Dongfeng Automobile. Maybe Liu Weidong is the gentleman? Ok.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.