There are many watchmaking brands that are superior to Rolex in the whole watchmaking field, but I'm afraid few can surpass Rolex in popularity, especially in China. If Rolex can only rank second in fame, then no one can rank first. So what is the charm of Rolex that fascinates many people?
In fact, not many people wear watches to tell the time in this era. Most people wear watches mainly to enjoy their added value. A small watch can highlight a person's wealth, status and taste. Therefore, the more famous the watch, the greater the "added value". Rolex is naturally such a brand.
Today, everyone has formed a subconscious mind-all people who wear Rolex are rich.
There has been a great controversy about the Rolex watch industry. Rolex never makes watches with complicated functions. Some people complain that it is a high-end tool watch. Indeed, Rolex is just obsessed with the reliability and accuracy of watches. For so many years, Rolex has only made basic and practical watches, which can be said to be the ultimate.
There is a saying in the watchmaking industry that describes Rolex:
Higher than Rolex is not practical, lower than Rolex's direct rolling!
Friends who know Rolex very well must also know its magic. As we all know, Rolex is a mass-produced watchmaking brand, which produces a lot every year. However, it is such a brand, and its value-keeping rate in the secondary market makes many brands with higher grades fall behind.
And generally, as long as a friend asks me to recommend a watch with good value preservation, I will definitely recommend Rolex.
This classic is still controversial in the modeling field of Rolex watches, mainly because since the birth of Rolex, the style of watches has changed very little, so that the eternal modeling will make people a little "boring".
Take the new submariner launched by Rolex in 2020 as an example. Many people complain that Rolex designers are too easy, except that they are a little bigger, and there is almost no change ... But the new submariner is still popular, which does not mean that the shape of Rolex watches is in line with the public aesthetic, classic and will not easily go out of date.
Good after-sales When we discuss a brand, after-sales can not be ignored, and it is also a demonstration of a brand's specific strength to a great extent.
Rolex's after-sales service has always been a high standard of the whole industry. Rolex offers a five-year warranty for its products. Not only that, every Rolex returned to the factory for maintenance will receive the most meticulous care, and the factory state will return to the peak again.
Moreover, Rolex is a watchmaking enterprise that basically realizes self-production, and there is basically no need to wait for a long time to replace accessories.
In short, although Rolex is not the top brand in the whole industry, its position is beyond the reach of many brands. Do you like this Rolex?
Moderate price! Beautiful design!
Men are born with a keen sense of finance and economics, and when special investments and hobbies can be perfectly matched, it is even more out of control. Just like Rolex, it can be said to be "once and for all".
At present, Rolex is not only an ornament for men, but also the best financial product known to all. It is one of the few watch brands that may appreciate after purchase. The key is that most of the styles he appreciates are mass-produced models. Other individual brands are limited or customized.
Rolex is one of the most worthwhile brands to invest in today, and it can also be said to be one of the top brands in the world. There are three reasons for this.
First, brand awareness. As we all know, Rolex is one of the most famous and influential Swiss watches in the world. To some extent, more people know Rolex than Patek Philippe and Johnston.
Second, because Rolex has maintained a very balanced or quite standard quality in the past 100 years, it is difficult to see Rolex's shoddy things and very worthless Rolex products.
Third, Rolex has a fairly stable and scientific first-hand and second-hand price system.