Lei Jun once said a very famous saying: "Standing on the tuyere, pigs can fly."

This famous saying is harmful!

This sentence has brought a serious misunderstanding: as long as we find a general direction for the rapid development of the times, things will surely succeed!

For example, Wanda, Vanke, Country Garden and other well-known housing enterprises have benefited from the rapid urbanization process in China.

Well-known Internet companies, such as Ali, Tencent and ByteDance, all rose because they grasped the general trend of the Internet.

People only pay attention to the winners, but not to the success of these enterprises because countless enterprises have failed.

There are more than one or two smart people in this era. The reason why tuyere can be called tuyere is that it is seen by many smart people at the same time.

Even before the rapid development of real estate in 2 1 0 century, many businessmen in Wenzhou resorted to borrowing money to engage in real estate, but their houses could not be sold and they jumped off buildings.

Don't laugh at Li's lack of foresight in business. At that time, with the rapid development of the Internet, Li founded the wedding service website "Wedding Banquet".

At that time, he was a "China Internet veteran" standing on the same starting line with Ma Yun and Ma Hua Teng.

By the time the Wedding Banquet was completed for six months, it had reached an estimated value of $4.5 million. When Ma Yun and Ma Hua Teng were still worrying about how to survive, the "wedding banquet" was profitable!

However, three months later, the internet bubble burst and the "wedding banquet" was unsustainable and had to close down.

Wang Sicong's business vision is also very advanced. Not long after the live broadcast industry started, he founded Panda TV.

The son of the richest man is rich and famous, and spends a lot of money to dig people everywhere. It didn't take long for Panda TV to go bankrupt.

Jianghu people in Luo Yonghao call it "the ghost lamp of the industry".

When English training rose, he held English training classes. When the Internet industry rose, he founded Niubo. When smart phones emerged, he founded Hammer Technology. All the above industries, without exception, failed in Luo Yonghao.

02

The real "pig" will not fly on the tuyere! Only He Leijun can fly to the tuyere.

Lei Jun's success lies in his massive accumulation in the Internet industry before starting a business (working in Jinshan 16 years, helping him grow from a small workshop to a listed company) and his pragmatic and diligent personality.

In fact, it is really not difficult to realize the so-called tuyere, and ordinary people can also perceive it through various information channels.

When the eighth season of Game of Thrones was about to be released, I clearly realized that it would be a global hot IP. If you can grasp this IP and write a good film review, you can quickly gain popularity and realize the accumulation of original fans.

The problem is that I think so, and so do others.

There are more people competing, so it's easy to get involved. Someone finished watching the original right tour and brushed the drama for more than three times.

Every time they write a film review, they can get tens of thousands of likes in Zhihu, and their tweets on the official WeChat account can also get a lot of forwarding and fans.

As a film critic at that time, I could only write film reviews, build a group of friends and get rich bit by bit.

Game of Thrones really makes many bloggers angry, but it doesn't include me.

People who write from the media like to chase hot spots, because once hot spots are chased well, they may be 10w+, and then they will rise a lot.

But this is something that can be achieved early. Later, everyone did this, and I found that writing hot spots not only didn't increase powder, but also dropped it.

Because the involution is too serious, my writing can never be professional, detailed and authoritative.

Later, I began to write some small variety shows and drama reviews that I was interested in.

For example, I have specially written comments on variety shows such as Heartbeat Signal, This is Street Dance and Chinese Restaurant. And I rely on these variety drama reviews to establish corresponding discussion groups, and I also absorbed a lot of powder.

These niche variety shows are dismissive, so I can get the top popularity on some platforms with my media skills.

Although the heat is small, it can really add powder for me.

03

Many readers told me in the comment area, go do Tik Tok, now is the era of short video.

As a self-media practitioner, of course I tried, and I also learned video editing for it at the beginning of the year.

But when my first work was released, the broadcast volume was zero, and because I am a disabled party, it was particularly painful to edit it.

Many bloggers who are self-media are mainly good at writing, and then they become big V by writing, or they are teamwork from the beginning (like poison tongue movies, teamwork from the beginning).

When the traffic is up, they can recruit people to publish their works on short video platforms.

If I have to start all over again, do copywriting, editing and platform operation, I really have no extra energy.

Therefore, my choice is to cultivate my own acre of land first, and then expand it. There are not many fans, but refinement is not fire, but survival.

Lei Jun's phrase "pigs can fly when standing on the tuyere" really doesn't make much sense to ordinary people. On the contrary, Luo Yonghao, an "industry ghost lamp", is even more inspiring to ordinary people!

After selling Hammer Technology, Luo Yonghao transformed into a live broadcast seller, frequently appeared on variety talk shows, and began to pay off his debts slowly. This time, he finally stepped on the right wind.

The short video live broadcast selling platform is an outlet, but more importantly, Luo Yonghao's humorous talent and his personal experience and fame constitute his influence.

In fact, from the time when Luo Yonghao was an English teacher in New Oriental, his humorous language talent constituted his core competitiveness, and he became one of the top ten internet celebrities in 2005.

Until more than ten years later, Luo Yonghao still relied on his humorous language talent to pay off his debts for his wrong choice.

For us ordinary people, perhaps the most important thing is not to follow the wind, but to find our own talent point, that is, the basic disk, and finally make some achievements under our hard work and day-to-day accumulation.

Then, naturally move towards a broader platform.

Above.