There are no eternal friends and enemies in business. This famous philosophical saying reveals the dialectical relationship between competition and cooperation. Competition does not exclude cooperation. There is a famous saying in American business circles: "If you can't beat your opponents, join them." Modern competition is no longer "life-and-death", but a higher level of competition and cooperation. Modern enterprises no longer pursue "single win" but "multi-win" and "multi-win". There is a famous saying in the advertising industry in Taiwan Province Province: Internationalization is worse than being internationalized. China has always advocated cooperation, and "all men are brothers within the four seas" is a long-standing old saying; "Caring for each other, caring for each other and helping each other" has become the fashion of the times. However, we should also see that in some places, too much emphasis is placed on individual struggle, while ignoring how to cooperate with others to achieve success and how not to hurt others in the competition. At present, the values of "jungle philosophy" are popular among some people, that is, the so-called law of the jungle, survival of the fittest. In order to achieve personal goals, you can do whatever it takes, which is undoubtedly extremely undesirable. You know, competition is based on the premise of not hurting others, and competition is based on the principle of * * * and improvement. Competition does not exclude cooperation, and good cooperation promotes competition. In China's economic life, there is a "win-win theory". The tortoise and the hare have run many races, and each has its own outcome. Later, the tortoise and rabbit cooperated. The rabbit ran to the river with the tortoise on its back. Then the tortoise crossed the river with the rabbit on its back. This is "win-win", and competitors can also be partners. As the saying goes, "a fence has three piles, and a hero has three gangs." If you want to achieve something, you have to rely on the concerted efforts of Qi Xin. Throughout ancient and modern times, Chinese and foreign countries, aren't successful people in their careers all models of cooperation?