The Life of Shang Saint Fan Li

Fan Li (536-448 BC) was born in Wan, Chu (now Nanyang, Henan).

he was born in poverty, but he is smart and wise, and he has a big chest and a small strategy. When I was young, I learned a lot, learned astronomy, learned geography, learned everything, learned everything ... (This is the universal rhythm! )

It is reasonable to say that such outstanding talents should be valued, but at that time, Chu politics was quite chaotic, and Fan had no relatives who were officials, so it was impossible for him to enter the political circle of Chu. So, I discussed with Wen Zhong, hit it off, left you and went to Yue Guo. (a move)

The situation in the state of Yue is that Gou Jian, the king of Yue, has just finished his "hard work" and is planning revenge shortly after his return from the State of Wu.

more than 2 years later, the state of Yue rose, and Gou Jian made a comeback, destroying the State of Wu in one fell swoop. Fan Li knew that Gou Jian was "unable to share pleasure in adversity", so he retired bravely from the torrent, dressed in white, and took a beautiful woman, Xi Shi, to go boating in the five lakes and travel around the mountains. This is a bit of a legend. Actually, I went to Qi. (second move)

When they arrived in Qi State, the father and son tried their best to farm, resulting in hundreds of thousands of crops. Qi people smell their sages and make them phase. Fan Li resigned from his post and settled in Taotao, which is near Dingtao today. He became rich in business and accumulated millions of money, and was called "Tao Zhugong". (Three Movements)

Sima Qian's Historical Records said that "Fan Li moved three times, and all of them were honored".

people all over the world say, "Loyalty is the country; Wisdom protects the body; Business is rich and famous. "

Later generations revered Tao Zhugong-Fan Li as "the sage of business", and according to Tao Zhugong's business thought, they were processed and sorted into Eighteen Laws of Doing Business in Tao Zhugong, Commercial Training in Tao Zhugong, Twelve Commandments for Getting Rich in Tao and Zhu, Commercial Training in Five Characters of Tao and Zhu, and Three Strategies for Doing Business in Tao Zhugong, etc., collectively known as Tao Zhugong Commercial Classic, which was regarded by China businessmen as business and financial management.

be diligent in business, and don't be lazy, for laziness will ruin everything.

be modest in acceptance, and don't be grumpy, for grumpy means less business.

the price should be specified, and it should not be vague, for ambiguity will lead to more disputes.

check the accounts, and don't slack off. If you slack off, your capital will stagnate.

the goods should be sorted out, and it is difficult to check if they are loose.

Cashiers should be careful not to be careless, for carelessness leads to many mistakes and omissions.

the time limit should be agreed, so don't delay it, or the credit will be lost.

do your duty when you are in trouble, and don't let it go. If you let it go, you will suffer.

be thrifty in spending, not extravagant, and extravagance will exhaust your money.

buy and sell at any time, don't delay, delay will miss the opportunity.

if you owe money, you should know people, and don't abuse it. If you abuse it, you will lose money.

distinguish the advantages and disadvantages, and don't confuse them, which will consume a lot.

choose the right person, and don't be askew, which will make it difficult to entrust.

the goods should be inspected face to face, and they should not be imported indiscriminately, which will lead to low quality and price.

be clear about your money account, and don't be confused. Being confused will do harm to your life.

the main mind should be calm, and don't act rashly, which will spoil the trouble.

be careful in your work, and don't be rough, which will lead to inferior products.

behave yourself, and don't be impetuous, which will lead to many accidents.

can recognize people. Knowing people's good and evil, the accounts are not responsible.

acceptable. Treat each other with courtesy, and have many contacts.

be able to settle down. Tired of the old and fond of the new, merchants are seriously ill.

it can be rectified. The goods are neat and eye-catching.

can be agile. He who hesitates will never achieve anything.

can collect accounts. Diligent and diligent, take more lines.

can use people. Because only four uses, everything depends on it.

can argue. There is a way to make money, and it is ignorant.

can handle the goods. If the goods are not expensive, the loss will pass.

know the machine. Sell and store at any time, and you can be called a famous philosopher.

initiative rate. Practice must be law-abiding, and personal feelings are born.

the number can be transported. Be generous and tight, and act according to your discretion.

Don't be mean, vain, indecisive,

Don't be lazy, don't be stubborn, don't be careless, don't be greedy for credit,

Don't argue for fun, don't be stingy, don't be ignorant, and don't be greedy for rent.

in business, there are five elements of "heaven, earth, people, gods and ghosts".

Heaven: innate wisdom, the foundation of business;

land: cultivate for the day after tomorrow, and rely on honesty;

people: for benevolence and righteousness, know how to choose, pay attention to the gentleman's love for talents, and take the right way;

god: be brave and strong, be bold when things happen, and dare to rush and do it;

Ghost: It's a clever trick, and it can turn hands into clouds and cover hands for rain.

Be careful in big things, and you will suffer great harm in vain. Don't be impatient with others, and there are few violent transactions. Things are quiet, impetuous and spoil the broth. Words and deeds should be harmonious, and harmony can make money. Do things diligently, be lazy and waste everything.

plan: spend sparingly, and luxury will fail. Work should be refined, rough and inferior. The delivery date should be accurate, careless and faithless. Deal quickly, delay misses the opportunity. The purchase should be strict, and the price of excessive purchase should be reduced. Cashiers should be careful, there are many mistakes in scribbling.

material plan: the advantages and disadvantages should be clear, and confusion is costly. Keep things in order, but it is difficult to check them loosely. The price should be clear, vague and controversial. If you owe money on credit, you will be judged, and you will lose money. Accounts should be clear, and confusion will lead to health problems. Be diligent in auditing accounts and slack off the principal.

accumulate the principle, finish the work, judge the noble and the cheap, and pay no interest.

"three strategies" is the principle of accumulating wealth, which can be summarized into three points: completing things, judging the noble and the cheap, and paying no interest. This means that the quality of the goods should be perfect, we should pay attention to the law of price changes, and we should not stop the flow of money.

completing things is the core of A Brief Introduction to Goods.

"Don't keep the goods that you eat because of material trade and corruption, and no one dares to live expensive."

judging the high and the low is the core of Price Strategy

The price problem is quite complicated, and Fan Li mainly emphasized: "If it has enough or less, it will be high and low. If you are expensive, you will be cheap, and if you are cheap, you will be expensive. Expensive as dirt, cheap as jade. " Fan Li's price principle is the surplus and deficiency of the relationship between supply and demand of goods; He pointed out the law that the extremes meet when prices change, saying that "expensive is like dirt, cheap is like pearls and jade" is Fan Li's famous business saying.

"city brief" talks about capital operation strategy.

Fan Li's "interest-free currency" means that goods and funds should be kept circulating and running. In this way, he said, "money wants to move like water." Money is money, money is a spring, a constant stream, and even a big exchange.

partners who are starting a business or want to change their destiny through starting a business must cherish this information, read it carefully, think about it and apply it!

Meng Luochuan, a great businessman, is also a TV series worthy of repeated consideration by entrepreneurs. Interested friends can find it and watch it. You can leave me a message if you can't find it.