At the beginning of 2020, COVID-19 continued to heat up, which was a blow to all automobile manufacturers and industrial supply chains, as if everything was covered with an uncertain risk. 20 19 is not a good time for people who are new to the car. For example, "freshmen" such as Wei Lai, Tucki and Weimar. Those who realize the product landing early have not yet gained a firm foothold in the market.
It's really hard to describe the automobile circle of the new forces as "aging at a speed visible to the naked eye" in the words of Wei Bin, the worst person in 20 19. In 2020, there will be more new car makers ready to enter the most difficult threshold of "mass production delivery", such as Baiteng Automobile.
Previously, Baiteng Automobile said that it would complete mass production by 2020 and deliver it to China consumers first. Now the shadow of domestic listing has not been seen, and the news of overseas development broke out in Baiteng Automobile. Barton Automobile recently announced that it will officially open its doors to the world market on 202 1. The first countries are Switzerland, Germany, Norway, France, the Netherlands and Sweden, and the "going out" product is its first model M-Byte.
Is M-Byte genuine or constantly bluffing? Let's take a look at this car first.
It is understood that Batten M-Byte is built on Batten intelligent EV platform, which has high compatibility and flexibility. It adopts the leading overall layout and optimized chassis structure, providing excellent handling and comfort. The steel-aluminum hybrid body ensures the best combination of cost and performance. Batten has also passed various rigorous tests to ensure that the products meet the highest safety and quality standards in China, the United States and Europe. Seeing that the mass production level is comparable to that of the old German BBA car companies, we have to say that Baiteng knows the car demand of China people.
The production version of Batten M-Byte basically continues the tough style and sharp proportion of the concept car, and the new car has achieved a simple and elegant appearance line design. The front face also retains the intelligent expression design of Smart Surfaces in the concept car, which not only undertakes the traditional lighting function, but also can interact with users through various dynamic lighting modes such as "welcome", "farewell" and prompting charging status.
The interior design is also the biggest highlight of the Batten M-byte production version. Speaking of M-Byte, you must remember the world's first 48-inch "* * * enjoy the full screen". The size of this screen is about 1.25m long and 0.25m wide, which is undoubtedly unique compared with products of the same level.
In addition to the * * * full screen, the car is also equipped with multiple touch screens, including the industry's first 7-inch driver touch screen and 8-inch co-driver touch screen, so that all passengers in the car can enjoy the same digital content and experience. In addition, Batten M-Byte also applied the rotary seat to the production car for the first time. The BYTON Orbiters rotating seat in the front row of M-Byte can rotate inward 10 degrees, which is convenient for passengers in the car to communicate.
In fact, brands such as Tesla and Weilai attach great importance to the creation of "smart vacant rooms", which is the capital pride of Baiteng M-Byte. Fortunately, the car has worn out its mouth and broken its heart for this matter. Since its appearance, it has been questioned by countless media and customers, such as its security.
It is said that the design and location of the official big screen have been repeatedly demonstrated, and the upper edge of the screen will not exceed the height of the hood, so it will not hinder the driver's line of sight, and the driver can clearly see the road. The full screen can automatically adjust the brightness according to the ambient light, and automatically switch the display theme at night and during the day. These designs can reduce the driver's distraction.
At the same time, on the steering wheel, Batten innovatively integrated the airbag with the driver's touch screen in a limited blank space. This innovation alone will break through and subvert many technical problems. In order to meet the safety standards of the car, Batten conducted various tests on the big screen simulation of this car. For example, it should be able to work in extreme environments such as MINUS 30 degrees Celsius and MINUS 85 degrees Celsius, and the screen will not endanger the safety of passengers in the event of a serious traffic accident. It must undergo a long-term durability test to ensure its stability, no abnormal sound and low radiation.
Bai Teng's persistent spirit of technological innovation is admirable, but for cars that have just started, objective laws should be taken into account. Compared with the first batch of new forces such as Weilai and Weimar, we can grasp the products one day earlier when we put them on the market. No matter whether the car sells well or not, at least for the internet car-making, it can quickly withdraw funds, accumulate experience, analyze data, and then make solutions and optimization plans.
Strive to make products "more real". Instead of spending too much time and ammunition on the big screen that ordinary people can't see or touch, it is better to do the following basic skills. Want to know such a paranoid r &；; D investment can bring a higher premium to the brand.
Looking at it from another angle, Honda's "buy a car and send an engine" is well known. If Honda put its best-selling Accord on the super screen, people might not say that Honda is idle. The same question is put on Baiteng, and some people will say: Baiteng sells cars to send smart color TVs?
In terms of power, Barton M-Byte adopts three-in-one high-efficiency DC permanent magnet motor, and the acceleration of 100 kilometers takes only 5.5 seconds (four-wheel drive version). The new car will provide rear-drive and four-wheel drive models, in addition to different motor versions, 200 kW rear-drive single motor and 300 kW front-rear dual motor combination, which is not bad from the book data and meets the mainstream standards of domestic excellent electric vehicles.
In terms of battery life, the hardest core of electric vehicle technology, Barton M-Byte uses the batteries of contemporary Amperex Technology Co., Ltd. to provide standard batteries and long-lasting batteries. Among them, the cruising range of the rear-drive standard battery model NEDC is 430 kilometers, the rear-drive long-lasting battery model NEDC is 550 kilometers, and the four-wheel drive long-lasting battery model NEDC is 505 kilometers. In 2020, it would be really cool if Batten M-Byte never came out again.
Globalization is an important strategy of Baiteng Automobile. Batten has established strategic cooperative relations with well-known European charging service providers and a number of automobile sales companies, and the first one will settle in Switzerland. By the end of 20021,according to the Baiteng plan, about 20 rooms will be opened in major European cities such as Oslo, Berlin, Amsterdam and Paris.
After all, Barton is still an electric car manufacturer in China. At present, the most advantageous application scenario of domestic electric vehicles is at the B end. For the market where 70% of pure electric vehicles are sold to public travel and government procurement, Barton M-Byte needs to find the key to truly open the market. Even if the car is sold to Norway, Sweden and other markets with high acceptance of electric vehicles, its brand value and product strength are not easy to pry open the European market. However, it is too expensive to prove that you are not a new force through circuitous strategies.
According to analysis, Baton M-Byte will not be mass-produced until the fourth quarter at the earliest in China. Considering the domestic market environment, industry policies and fierce market competition, the pressure of M bytes can be imagined. At present, although the products that will enter the market in 2020 are psychologically prepared to "return milk" at any time, the current product technology, infrastructure construction, supply chain, after-sales service and consumer psychology are far from reaching the ideal market-oriented state, and the turning point of the new market outbreak is far from coming.
Baiteng Automobile has a close strategic cooperative relationship with China FAW Group, and has a strong capital injection from Contemporary Ampere Technology Co., Ltd., which is called "the one who gets the battery pack wins the world" in the industry. It can be said that compared with Weimar, Tucki and other rivals, Baiteng's endorsement ability can be called "favored by heaven".
On the surface, Bai Teng looks like a high flyers, but he is not. In the past two years, Baiteng has been in the midst of internal and external troubles. Experienced a series of bumpy experiences such as CEO's resignation, capital chain crisis, engineer's resignation, mass production problems and news of layoffs. Further reduce the trust of the outside world in the brand.
Although Baiteng publicly said: "I'm sorry to worry everyone, we are all fine", the future delay of M-Byte, which was originally scheduled to be put into production at the end of 20 19, just proves that Baiteng is facing a serious capital shrinkage and mass production crisis.
There may be two possibilities for the recent success of overseas financing and the good news of entering the European market. The first is to prove to people that they are still alive, and the second is the crisis of frantically searching for life-saving capital.
A reliable image is important, but if you want to win quickly against the market, you should not only tell a good story, but also have excellent product experience, unique product creativity and excellent supporting operation services. The new forces will eventually return to the topic of how to survive. The most important thing for survival is that money should be "melted in place, burned in place and used in place". Weilai is a lesson from the past.
Looking at it now, Baiteng Automobile is far from in place. Seeing that entrepreneurs on the same starting line are ready to release the third and fourth new cars really makes consumers sweat for Baiteng's car-making technology.
Million car purchase subsidy