So, soldiers attack the city, the enemy follows, the soldiers follow, and then attack the city. The method of siege is the last resort. Repair this article, use equipment, and complete it in March; It has been three months since I left. It will be overwhelmed by its anger and the ants attached to it, killing one-third of the foot soldiers, and the city will not pull out. This attack is also a disaster. Therefore, those who make good use of soldiers, defeat other people's soldiers without fighting, pull out other people's cities without attacking them, and destroy other people's countries without fighting soon, will strive for the world with all their strength, so the soldiers will try their best without delay, and this is also the method of attacking.

Translation:

Therefore, military action is first to defeat the enemy's strategic intention or war behavior with strategy, second to defeat the enemy with diplomacy and third to defeat the enemy with force. The worst way is to attack the enemy's city. Siege is a last resort and there is no way. It will take at least three months to make a big shield and carriage and prepare all the equipment for siege. It will take at least three months to build a mountain and attack the city. If it is difficult for a general to restrain his anxiety and order his soldiers to climb the wall and attack the city like ants, even if one-third of the soldiers are killed or injured, the city is still not captured. This is the disaster caused by the siege. Therefore, people who are good at fighting will defeat the enemy's soldiers without fighting, surrender the enemy city without attacking, and destroy the enemy country without fighting. They must strive to win the world with the strategy of "all-round victory", which will neither dampen national strength nor gain the benefits of all-round victory. This is the way to attack.

Explanation:

This part further emphasizes the idea of "no war" from both positive and negative aspects, and holds that "cutting" is an extension of "no war". It is still the best policy to defeat the enemy without war, and we must attack it with war.

Emphasize that cutting is the best policy and siege is the worst policy. It takes a long time to prepare all kinds of fighting tools for siege, and some soldiers' lives have to be put on the line. Finally, the siege may fail.

There is an old saying: "A great achievement will become a thousand bones." In ancient wars, the lives of most soldiers were bought with the victory of the war. At that time, Sun Tzu was able to have this idea of "defeating the enemy without fighting", which really belonged to the leading level.

During the Spring and Autumn Period and the Warring States Period, countries exchanged ambassadors, persuaded each other, formed alliances with each other, and turned enemies into friends, all of which were manifestations of making friends. With the development of national strength, no one obeys anyone and directly takes up arms to kill each other. This is the attack on the city mentioned above.

Han Xin, a famous soldier in history, is undoubtedly a typical representative of this part in Sun Tzu's Art of War, so it is unnecessary to elaborate on cutting troops and attacking the city.

The key is, does Han Xin really understand hackers?

In the fourth year of Han Dynasty, Liu Bang sent Han Xin to cut Qi, and at the same time sent messengers to cut Qi. This is a typical preparation for cutting troops and attacking the city, and the possibility of "cutting" is not given up.

The glib Shi Lilian coaxed and frightened, and Tian Heng, the king of Qi, was not sure to defeat Han Xin. In this way, Qi was persuaded and decided to go to Liu Bang.

After Li Zhi surrendered to Qi, Liu Bang did not instruct Han Xin to stop attacking Qi by force. At this time, Han Xin's utilitarianism and jealousy were at work. Han Xin felt that the humble Confucian scholar Shi Li had gained more credit than himself with his golden words, and his psychology was unbalanced.

When Qi decided to surrender, Han Xin suddenly attacked and wiped out Qi by force, letting his guard down, which led to the old minister being cooked.

I don't think it's advisable to blame Kuai Tong, Han Xin's counselor, for this behavior of Han Xin in history.

I don't think Han Xin can pass the hurdle of being robbed by Shi Li, because Shi Li at this time is no longer Han Xin's adviser, but his equal Chen Han. If Shi Li was Han Xin's counselor, and the credit was still Han Xin's, Shi Li would not die.

I think so. Because of the battle to destroy Yan, Han Xin adopted the plan of Li Zuoche, his counselor, and sent messengers to Yan, who finally defected to Han Xin. It has also been said that the credit for Jiankang and Yan is Han Xin's own.

In this way, Han Xin not only knew the best cutting strategy, but also mastered everything from cutting to siege. Unfortunately, he was too utilitarian, which eventually led to his death.

What I understand is that when two powerful competitors compete or the weak side competes with the strong side, it is not a head-on confrontation, but we can find another way through some strategies to achieve our goals.

In 1990s, the competition between Lihua Bao Si and Procter & Gamble in shampoo field was a classic case.

P&G's three brands, Head & Shoulders, Pan Ting and Rejoice, have settled in China with foreign capital, and star advertisements are overwhelming. The counters of major supermarkets and shopping malls are basically occupied by these three brands, and major first-tier cities have their general agents.

As a little-known brand of Lihua Bao Si, Shu Lei has a bumpy road to development. First, it encountered a trademark dispute, and then it was branded as fraud, which made Lihua Bao Si just a second-and third-rate brand.

Later, for the survival and development of Shu Lei brand, Bao Si Group avoided the confrontation with Procter & Gamble, resolutely abandoned the general agent model, and adopted the development model from consumer terminal to shopping mall terminal, in other words, closed from both ends to the middle, and finally established its own marketing network.

By focusing on the distribution of goods in hypermarkets and retail stores, Shu Lei promoted the development of medium-sized stores, and put all advertisements such as celebrity brand endorsements into terminal promotion, which expanded the momentum.

In the terminal market, Shu Lei used crowd tactics, a large number of shopping guides and sales promotion personnel to pull back the consumers who had been on the shelves of other brands. Then, with the excellent quality of Shu Lei, consumers will have demand for products and become loyal customers.

Therefore, competition is not equal to war, and competitors can be defeated without conflict. Many times, from another angle and position, you will break into a blue ocean of your own.

The same is true of people's life. You don't have to conflict with others, and you don't need to take other people's roads to leave others a way back. If you change your mind, it's huge.