Soft articles refer to a means of publicity through articles for the purpose of promoting a certain product or service. The writing skills of soft articles are as follows:

Highlight the unique selling points of products or services: The purpose of soft articles is to promote products or services, so their unique selling points should be highlighted in the article to make readers interested in them.

Use vivid and interesting language: Soft articles need to attract readers’ attention, so use vivid and interesting language to make readers excited and enhance their memory.

Use emotional language: Emotional language can allow readers to better understand and accept the content of the article, so using emotional language in soft articles can have a good effect.

Pay attention to the attractiveness of the title: The title is the first threshold to attract readers to enter the article, so pay attention to the attractiveness of the title to make readers want to read.

Appropriate use of pictures and videos: Pictures and videos can better demonstrate the features and advantages of a product or service, so the appropriate use of pictures and videos in soft articles can have a good effect.

Publish soft articles: write/publish news media (article news/video news), self-media, short videos, self-service publishing/free distribution.

The above are some tips for soft article writing, I hope they can be helpful to you.