In 1960s, there was a famous "Stanford Marshmallow Experiment" in America. In the experiment, children can get the same reward immediately, such as 1 marshmallow, or get two marshmallows later.

The experiment found that children who can endure their favorite rewards for a longer time usually have better life performance, such as better SAT scores, educational achievements, body mass index and so on.

Delayed gratification refers to giving up immediate gratification while waiting for more valuable long-term results and showing self-control ability.

This word is infinitely magnified in today's headline CEO Zhang Yiming, because he is the most successful beneficiary of delayed gratification in China and the most popular promoter.

Zhang Yiming/KLOC-graduated from Nankai University in 0/983 and joined Kuxun Company in 2005. Although he was just an ordinary engineer in the first year, he didn't just do his job well. In the interview, he divided his growth in that job into two points:

First job, I don't care about you or me.

He is very popular in the company, because no matter who is in trouble, he will take the initiative to help with ideas, even if he is not in his own department, he will find answers.

Newcomers will be familiar with the work as long as they have time, and they can grow in the process of explanation.

Two years before work, he always came home after twelve o'clock. Unlike all those who complain about overtime, he took the initiative to work overtime because of his interest, which also made him the mainstay of the company and led the big team as soon as possible.

The second point is that there is no boundary in the work.

His own engineering department, but other times will also participate in product research and development, sales performance work, in the front-end, mid-end, back-end, every link is done very well.

Many people will say, just do your job. In his view, the participation of various departments will make his comprehensive ability better exercised, which will also lay a solid foundation for him to establish today's headlines in the future.

After graduation, I worked in a car shop in 4S. At that time, I was a salesman. But after buying a car, customers will call you for help as soon as they encounter problems such as maintenance, repair and insurance accidents. Because you are the first person to contact customers, customers will think that you should be omnipotent.

Therefore, in addition to the sales work and the information on the back of the car, I went to after-sales maintenance at other times, chatted with the masters and watched how the masters repaired the car, and gradually learned some sufficient knowledge. I don't have to worry when I meet this kind of customer problem again, but I just provide an after-sales call. Over time, it has also increased the viscosity between me and my customers, and has been recommended by many customers.

Delaying satisfaction will make a person have more patience, forbearance, control his own desires, and then complete his goals.

For example, if a person wants to lose weight, he must refuse high-calorie food. Look at those female stars, they are not so thin that people can't understand them. They eat too much and run thousands of meters at once.

Delaying satisfaction will give you better goals and better standards. Maybe the first two or three years seem to be little different, but after five years, great changes will take place.

After graduation, everyone was the same at first. Some people bought a house early and got a mortgage, which seems to have won. But because of loans, they no longer dare to create, quit their jobs and choose more challenging and successful careers.

Those students who don't consider paying thousands of dollars more seem to be tall and steady, and their jobs are stable. In a few years, they will get their first bucket of gold, better themselves and get better and better.

Then the opposite of delayed gratification is instant gratification.

Most people want to get a reward when they pay, and pursue a fast pace. As soon as they got paid, they went to eat a big meal, buy bags and travel. When they do something, they must see the result immediately. If the expected results are not achieved in a short time, they will be disappointed and then give up.

Most of these people live without a sense of purpose and blindly pursue formalism. Once you find that you have regressed instead of making progress in a few years, you will feel empty.

No matter what stage you are in now, if you change in time, you will become great.

Just like the sentence in "Ordinary World", "We can't refuse the ordinary, but we can refuse the mediocrity"