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Why are stars keen on cooking? What influence does the "star effect" have on consumers?
First of all, it has a certain influence on consumers' catering concept. Catering has always been the main direction for many stars to do sideline business. According to third-party data, more than 60% of the stars will choose catering as a sideline. In the eyes of most stars, the catering industry with relatively low threshold and good cash flow is still the main direction of its sideline business. Consumers pay more attention to the star effect when they go to the store. This led to the hot pot restaurant to some extent? High expectations? , may affect their consumption choices. As more and more stars open restaurants, there are more and more problems.

Secondly, judging from the situation in recent years, the operating conditions of star-rated restaurants are quite different. Some shops are very popular with customers because of their good quality and low price and prosperous business. However, more star-rated restaurants have been eclipsed and have to close down. Star-rated restaurants are too expensive, unworthy, unpalatable, with long queues and low cost performance. There are also many restaurants, even full of scandals, which have become negative materials for stars to cross-border dining. Generally speaking, there are different types of operators, but those with poor performance generally have the following problems: high price, poor taste and low cost performance.

What's more, celebrity catering has almost become a tragedy, and their restaurants have basically experienced such a cycle. The opening is hot, the precipitation is calm and disappears. After two or three years of opening, most star-rated restaurants will close down or even go bankrupt. There are very few successes. So, gradually, people became interested in star-rated restaurants? No more colds? . For stars, whether singers or actors, their acting career is actually a flash in the pan. Celebrities eat youth meals. After the bonus period of the past few years, they will be compared with rising stars.

You know, Huang Xiaoming quit the tea shop? Court session? The main enterprise of Youmingtang Enterprise Management Co., Ltd. ranks among investors. Hu Haiquan resigned as the legal representative and executive director of Jushuo Catering Management Co., Ltd.; Huang Lei, the investor of Nanjing Huang Meng Catering Management Co., Ltd., withdrew; Z.TAO withdrew from Beijing Shi Hao Catering Management Co., Ltd.; Ye Yixi withdrew from Xianhe Village and so on.