There is a popular story in the west:
1485, a war for sovereignty broke out in Britain, and Richard, the king of chimneys, prepared to fight to the death. The army led by Henry, Earl of Richmond, is coming, and the battle will decide who will rule Britain.
On the morning of the battle, Richard sent a groom to prepare his favorite war horse.
"Hurry up and nail it," the groom said to the blacksmith. "The king wants to take the lead on it."
"You have to wait," replied the blacksmith. "I nailed all the horses in Wang Jun the other day, and now I have to find some iron pieces."
I can't wait. The groom shouted impatiently, "The enemy is advancing. We must face the enemy on the battlefield. Use whatever you have. "
The blacksmith buried himself in his work, took four horseshoes from a shovel, flattened them, shaped them, fixed them on them, and then began to nail. After nailing three palms, he found that there were no nails to nail the fourth palm.
"I need one or two nails," he said. "It will take some time to play two."
"I told you I can't wait," said the groom eagerly. "I heard the sound of the bugle. Can you make do with it? "
"I can nail horseshoes, but I can't be as strong as others."
"Can you hang up?" Asked the groom.
"I think so," replied the blacksmith, "but I'm not sure."
"Well, that's it," cried the groom. "Hurry up, or the king will blame us both." When the two armies met, King Richard took the lead and urged the soldiers to meet the enemy. "Go, go!"
He shouted and led the troops to the enemy's defense.
Before halfway, a horseshoe fell, his horse fell to the ground, and Richard was also thrown to the ground. The frightened beast jumped up and ran away before the king grabbed the reins again. Richard looked around, his soldiers turned and retreated, and the enemy surrounded him.
He waved his sword in the air. "Horse!" He shouted: "A horse, my country was subverted because of this horse."
Since then, people have said:
One nail is missing and one horseshoe is missing.
A horseshoe is missing, and so is a war horse.
We lost a battle without horses.
Lost a battle and lost a country.
All the losses are due to the lack of a horseshoe nail.
Laozi once said: "The difficulties in the world must be easy, and the importance in the world must be detailed." This sentence brilliantly points out that if you want to achieve something, you must start with simple things, details and people. Similarly, Mies van der Rohe, one of the greatest architects of the 20th century, was asked to describe the reasons for his success in one sentence. He only said one sentence: "The details determine success or failure." He repeatedly stressed that if you don't grasp the details, no matter how grand your architectural design scheme is, it can't be called a successful work. It can be seen that the understanding of the role and importance of details has existed since ancient times. The so-called "one tree, one bodhi, one sand and one world", everything in life is originally composed of details. If everything goes step by step, it will be the details that determine success or failure, and the competition for details is the final and highest level of competition. In today's modern society, the division of labor is getting finer and finer, and the degree of specialization is getting higher and higher. An era that needs refined management and life has arrived.
When Wal-Mart, a retail giant, topped the list of enterprises in the United States and even the world in 2002, a reporter from Fortune magazine wrote in amazement: "How can a vendor selling cheap shirts and fishing rods become the most powerful company in the United States?" In fact, there is no secret to Wal-Mart's success, just because it pays attention to details. Wal-Mart used to be famous for its daily parity, but today people find that its products are not much cheaper, but its service is first-class. For example, for employees' smiles, Wal-Mart requires employees to smile at customers within three meters, and there is even a quantitative standard: "Please show your eight teeth to customers." In order to improve service, Wal-Mart requires employees to answer customers' questions seriously and never say "I don't know". No matter how busy you are, you should put down your work and personally lead customers to find the goods they want, instead of pointing to a general direction. It is only by paying attention to these trivial matters and details that a powerful Wal-Mart empire has been created.
When doing small things, you must pay attention to details when doing big things. In China, there are many people who want to do great things, but few people are willing to do small things in detail. In fact, we don't lack great strategists, what we lack is excellent executors; There is no shortage of various management rules and regulations. What is lacking is to implement the rules and regulations to the letter. China has a famous saying: "See the spirit in detail." Details, tiny and meticulous, will never be all-powerful in the market competition, nor will sales soar immediately like crazy promotion strategies; But the competition of details, like spring breeze and rain, moistens things silently. Today's fierce competition often fails to make a big market, but the competition for details will never end. Little by little care and little service will cast users' trust in the brand. This is the beauty of details, the charm of details.
June 65438+1October 65438+June 2003, the American space shuttle Columbia exploded 80 seconds after liftoff, killing all seven astronauts on board, shocking the world. The investigation results afterwards show that the culprit of this disaster is actually a falling bubble. The shedding of a bubble seems to be a trivial matter, and this trivial matter must have happened because a department, a leader and even a designer did not pay attention to the details.
In launching satellites, China's technology is in the forefront of the world, and it has many successful experiences. But Australia exploded during the launch. Later, it was found that there was a 0. 15mm aluminum sheet on the distributor.
Bahrain Group, a world-famous financial enterprise, has a history of more than 200 years, but it went bankrupt because of a small employee named Allison's crazy speculation in Singapore.
A mistake in detail caused all previous efforts to be wasted and the whole game was lost. Many large enterprises in the world have collapsed, not because of major events, but because of minor events.
Details change fate
There is a lady in Tokyo trading company in Japan who is responsible for booking tickets for merchants. She bought a train ticket between Tokyo and Osaka for the business manager of a German company. Soon, the manager found an interesting thing: every time he went to Osaka, the seat was always at the window on the right side of the train; I always go back to Tokyo through the left window. The manager asked the young lady why, and the young lady smiled and replied, "When the bus went to Osaka, Mount Fuji was on your right. When you returned to Tokyo, the mountain appeared on your left again. I think foreigners like the scenery of Mount Fuji in Japan, so I bought you tickets in different locations. " Such a trivial matter deeply touched the German manager and prompted him to increase the trade volume with this company from 4 million marks to120,000 marks.
Charles Dickens wrote in his book Perennial: "Someone was once asked such a question:' What is a genius?' He replied:' Genius is a person who pays attention to details. "'
Read more biographies of celebrities, and you will be surprised to find that; There is no special reason why celebrities become celebrities, but they pay more attention to some details than ordinary people. Qin Xue in the Eastern Han Dynasty once said, "If you don't sweep a house, how can you sweep the world?" Thought-provoking. In many ordinary and trivial lives, there are often some yeasts. If yeast expands, it will bring about drastic changes in life, thus affecting a person's life.
A young man came to work in this city, and soon because of his efforts, the boss opened a small company for him. He managed this small company in good order and its performance soared. A foreign businessman wants to talk to him about a cooperation project after hearing about it. After the negotiation, he invited the foreign businessman with black eyes and yellow skin to dinner. Dinner was simple, the plates were clean, and only two steamed buns were left. He said to the waiter, please put these two steamed buns in the food bag and I'll take them away. The foreign businessman immediately stood up and said that he would sign a contract with him tomorrow.
Those who know nothing about their own nature and never bother to do subtle things will never achieve anything great. Do your best even if it is a small matter.
"Do your best even in small things" embodies attitude, ability and professionalism, is highly self-driven, is a persistent spirit of finding the right goal and never giving up, and is a responsible spirit of thinking and knowing what to do and how to do it.
There was once a young girl who just stepped into the society, but her first job was to brush the toilet. On the first day, when she put the rag in the toilet, she instinctively wanted to throw up. She really doesn't want to do this.
At this time, an elder didn't tell her the way of life. He just picked up a rag and scrubbed the toilet over and over again until it shone.
The elder didn't say a word, but it shocked the girl from body to soul. She never thought that people's dirty toilets could be scrubbed so clean. A toilet shows the deepest philosophy of life: "Try your best even if it is a small matter." She made up her mind to be the best toilet cleaner even if she had to brush toilets all her life.
With this mentality, she took the first step in her life. Today, she has become an important official of the Japanese government-the postmaster, and her name is Noda Seiko.
A philosopher once said, "No matter what you do, your attitude determines your height." In our daily work, more often than not, we need to challenge our working attitude rather than our working ability, and we should do our best even in small things.
In 1930s, in an unknown town in England, there was a little girl named Margaret, who received strict family education since childhood. Her father often instills in her the idea: "No matter what you do, you must strive to be first-class, always walk in front of others, and never fall behind others." Even by bus, always sit in the front row. "
Father's requirements may be too high for young children, but his education proved to be very valuable in later years. It is precisely because of her father's "cruel" education that Margaret's positive determination and confidence have been cultivated. In the future study, life and work, she always remembers her father's teaching, always holds the indomitable spirit and the belief of winning, tries her best to overcome all difficulties, does everything well, strives for the first-class in everything, and practices the life concept of "always sitting in the front row" with her own actions.
Margaret not only excelled in her studies, but also excelled in sports, music, speeches and other school activities. She is one of the few excellent students. At that time, the principal of her school commented on her: "She is undoubtedly the best student since our school was founded. She is always ambitious and strives to be the best in everything. "
Because of this, many years later, a dazzling star appeared in British and even European politics. She was elected leader of the Conservative Party for four consecutive years and became the first female prime minister in Britain on 1979. She was in politics 1 1 year, and was known as Mrs. Thatcher, the "iron lady" in world politics.
"Always sitting in the front row" is not only the ultimate requirement for working attitude, but also the ultimate challenge for working ability.
Any little thing can change your destiny. Doing every little thing well, even the smallest thing, is a work attitude and a spirit.
Don't let small things affect your career prospects.
Most successful salespeople know how to impress customers from nuances, and joe girard is no exception.
Gillard never answers the phone when she is with clients, and the switchboard is forbidden to transfer any calls to the office. Lawyers never answer the phone in court, and doctors have no time to answer the phone during surgery. Gillard thinks he is as important as them, so he doesn't answer the phone! Gillard has a point, that is, if the salesperson interrupts the conversation with the customer because of answering the phone, then the customer's shopping enthusiasm will plummet!
Looking around Gillard's office, there are no car posters on the wall. Isn't that strange? What made Gillard answer this question like this: "That will only confuse customers! He will ask some questions, such as' how much is that car?' Or' Well, Joe, maybe I should look at that model.' But there is nothing on my wall that confuses or distracts him. There are only medals I won on my wall. These medals will let him know that he is dealing with a character. And I am a person because I warmly entertain guests. That's why I became the best car salesman in the world. "
When customers walk into Gillard's office, the first thing they do is to give them a round commemorative medal with an apple printed on it and the words "I like you" written on it. Gillard also gave one to their wife and children. Then, the children got a heart-shaped balloon, which read "joe girard makes you satisfied".
If a customer takes a cigarette out of his pocket and says, "I think I have a cigarette." Gillard will ask him to wait, quickly take out 15 brands of cigarettes from his locker and ask customers, "What brand do you smoke?" If the customer's answer is "Permo", Gillard will find the cigarette, open it in front of the customer, light it for him, and then put the pack of cigarettes in his pocket. If the customer asks him, "How much is it?" Gillard said, "Don't be silly." Why are you doing this? This is to make customers owe themselves.
There is also a bar in Gillard's office. Many times when doing business, customers will say, "It looks like a good deal, Joe, but I think I have to find a bar to think about it." At this time, Gillard smiled: "Yes, when I want to make a big decision, I need a drink. How much do you drink, Mr. Brown? " He never said, "Do you want a drink?" Because no matter what he drinks, as long as he says his name, Gillard can take it out of the cupboard at once.
To achieve great things, we need to start from small things. A successful salesman should not let go of any small detail, nor should he let go of any possible buyer.
"Success begins with details", which is the first sentence that the boss of a joint venture said to the new employees at the meeting. Indeed, in the workplace, many young people often delay their career prospects because they ignore some "small things" in their work. To sum up, there are probably the following aspects:
Don't worry in the morning. If you step into the office when the bell rings, grab the breakfast you haven't had time to eat, and sit at your desk with everyone watching, no matter how efficient you are at work this day, your grades will be greatly discounted in the hearts of others.
I want to be your good friend. At work, many women take great pains to make friends, rather than win the respect of others by their own work performance. However, only by winning the respect of others is it more conducive to promotion. Feelings are of little use in promotion and salary increase.
Always ask the boss for answers. Indeed, some problems must be decided by the superior supervisor, but every detail must be asked from the leader, who will think that you lack the ability to do things. Over time, they will lose confidence in you, and it is difficult for such employees to get promoted.
The explanation is not clear. If you preside over a meeting and convey instructions from your superiors, everyone will not know what to do after the meeting, then you are simply wasting other people's time. When communicating with your boss and colleagues at work, you should also use exact language to clearly express your approval or views on something. Don't let others keep asking what you are talking about.
Clothes have no taste. Most companies don't have strict rules about dress, but if you want to show that you attach importance to your profession, you should dress according to your profession. If you are a white-collar worker, you must dress appropriately and be slovenly. If you are a front-line worker, you don't need a suit and tie, otherwise it will appear uncoordinated.