#Challenge 100 Days Daily Writing Companion Camp#day47

The "Zhang Mengmeng Sister Wealth Reading Club" companion camp has been reading "The Art of War" recently, and I also took out the book to read this morning , after reading "Ji Pian", I suggest you read it in conjunction with Professor Gong Yuzhen's "The Good Fighter". These are reading notes.

Sun Tzu said: Soldiers are important matters of the country, the place of life and death, and the path to survival. We must observe them.

Therefore, the classics are based on five things, which are corrected by calculations and their emotions: the first is called Dao, the second is called Heaven, the third is called Earth, the fourth is called General, and the fifth is called Dharma.

Tao: Mission, Vision, Values ??

The famous management scientist Drucker once asked three classic questions: What is our career? What will be our career? What exactly is in our business? The question behind these three questions is actually what are your values?

Countless business practice cases tell us: long-term success must be the success of values; a large enterprise must be an enterprise driven by mission, vision and values.

If you are a leader, what exactly do you provide to your subordinates? Whether it is a career worth fighting for or just a job to support the family, the end result is completely different. Therefore, a good organization must establish a clear value proposition, outstanding vision, mission and values, so that it can truly form a strong incentive for outstanding employees, make employees feel the meaning of their work, and make employees willing to devote themselves to it.

One of the main tasks of a leader is to find a reason for every member of the organization to devote themselves from the beginning, and to find the strong self-driving force of the members of the organization. With such a reason and such self-driving force, members of the organization will give at all costs.

This is the invisible spiritual core that makes an organization strong. It is the fundamental reason why an organization can survive and develop for a long time despite setbacks. This is also the difference between greatness and mediocrity.

When Mao Zedong was young, he particularly admired Zeng Guofan. He said that there are two kinds of people in the world, one is the "doer" who can get things done; the other is the "preacher" who can Spread a kind of education and carry out a kind of values. Zeng Guofan was a typical person who worked and preached, and he accomplished things through preaching. Leaders who only focus on "doing things" are destined to be unable to achieve great results. All the great leaders in history have achieved great things by insisting on practicing and spreading clear values.

Good vision and values ??must start from the deepest needs of organizational members and be refined from bottom to top, rather than simply instilled in organizational members from top to bottom and come from among the members. Only when the members work together can the vision and values ??formed in this way truly have the power to impress people.

Why excellent employees are willing to stay in your company? We often think that it is satisfactory salary. Salary is of course important, but it is far from enough money to buy true loyalty. In today's era, people pay more and more attention to whether their own value can be truly realized. All outstanding talents are thinking about a question: Is it worth investing their best time and most valuable efforts in your company? ?

The second element of the Five Things is Heaven.

The meaning of "Heaven is an Angel" is an extension of why it is a big event, that is, a big strategic trend, and a big strategic opportunity released by a big strategic trend.

The most important companies in the world in the 1960s were automobiles and energy. In the 1990s, the companies with the largest market capitalization in the world were basically industrial companies. By the 2020s, the companies with the highest market value in the world are now Internet companies.

Son Zhengyi said that the future era must be the era of artificial intelligence. What investors need to do is very simple, which is to invest in the future and investment trends. Investing in trends is more important than investing in companies.

Current situation is the biggest variable that determines the success or failure of a strategy. It is more important to pay attention to the general trend of the times than to focus on opponents.

The case of Kodak in China is given as an example. When he entered the Chinese market, Fujitec accounted for 70% of the Chinese film market. After a series of measures, Fujitec overtook it and won. But in the end, Kodak defeated all its opponents, but finally lost to the Times.

Therefore, there is no always successful company, only companies that constantly adapt to the trend of the times.

Peter Drucker said that the biggest danger in turbulent times is not the turmoil itself, but still doing things with the logic of the past.

Therefore, we must put the future of the organization together with the judgment of the general trend of the times, think about the trends that promote the development of the organization in the overall context, never forget the general trend, and never go against the will.

The general trend of the world is overwhelming. Those who follow it will prosper, and those who go against it will perish.

If managers only pin the success of the enterprise on opportunities and outlets, then the lifespan of opportunities and outlets will be the lifespan of the enterprise.

All managers can do is to always remain in awe of the general trend. Always assess the situation, take advantage of the trend, and firmly grasp the long-term destiny of the enterprise.

The third element of the five things is the earth, and the earth is the battlefield. The choice of battlefield is the core of the art of command.

One principle of winning in war is to fight only on battlefields where you can give full play to your own advantages, while forcing your opponent to fight on battlefields where their advantages cannot be fully utilized. The art of many wars in history is largely based on the use of terrain for transportation. Victorious generals often make good use of the terrain, while failed generals often misjudge the terrain. For example, the Battle of Maling and the Battle of Menglianggu. During the War of Liberation, among the Communist generals who were most capable of fighting, they were Lin Biao and Su Yu. They both had the same hobby, which was to read and study military maps.

For generals, the terrain is normal, and for entrepreneurs, terrain is the market. Michael Porter believes that one principle of market competition is to choose the appropriate battlefield and make the company's most outstanding capabilities become the sharpest weapons.

Analyzing the four dimensions of terrain, Sun Tzu said: Earth is far and near, dangerous, wide and narrow, life and death.

Distance refers to the distance of the combat area, which is actually the boundary that the company can control. Good companies must have a very clear understanding of the market and the boundaries of organizational expansion, and always maintain strong self-control in the face of the temptation of opportunity expansion.

Buffett has a famous circle of competence investment theory. He believes that the size of the circle of competence is not important. What is important is how you determine the boundaries of the circle of competence and only invest within the boundaries of the circle of competence. The first principle of investing is that if you know the boundaries of your circle of competence, you will be much richer than someone whose circle of competence is five times larger than yours but doesn't know where the boundaries are.

The second dimension of the earth is danger, danger is danger, and ease is lying flat. In military operations, an important principle is to first focus on the key strategic points on the battlefield.

People with a strategic mind can start from the overall situation, see the key points on the battlefield at a glance, and then decisively invest resources at such joint points. Therefore, they can often open up the situation and grasp the situation at once. initiative.

People who can see the essence of a problem at a glance often gain huge advantages. In strategy, we call this ability insight.

The third dimension of the earth is wide and narrow. Guangniao refers to the vastness and narrowness of the combat area, and the number of troops that can be accommodated based on this. This is the strategic capacity we mentioned earlier. The number one priority for companies that will be compared with it is called market capacity, that is, how big is the market size? What is the development potential? How many resources should be invested in this?

The fourth dimension of earth is life and death. Death is the place of death, and once you enter it, the entire army will be wiped out; life is the place of life, and after controlling it, you can advance and retreat freely, and you can attack and defend easily. There is a principle in the military that is to "preserve life and death", control the land of life and lead the opponent to the land of death. In the famous Battle of the Ice Lake, also known as the Battle of Chud Lake, the Novgorod people successfully defended their Orthodox faith. No one wants to go into death. But people will always be blinded by their own ignorance or temporary temptation, and therefore pay a heavy price. What decision makers can do is to always stay awake to the risks behind opportunities and interests.

Heaven is the right time, the earth is the right place, and Tao is the harmony. The Tao, heaven, and earth among the five things include the three elements we are familiar with: the right time, the right place, and the right people. The fourth of the five things is Elements and dimensions are will.

A thousand troops are easy to get, but a general is hard to find.

Sun Tzu said: A general is wise, trustworthy, benevolent, courageous and strict. These are the five virtues emphasized by Sun Tzu.

Zhang Yu said: If you have all five virtues, you can become a general.

Mei Yaochen has a classic explanation: wisdom can make plans, trust can reward and punish, benevolence can follow the crowd, courage can be decisive, and strictness can establish authority.