Six principles of merchandise display:
Principles of merchandise display 1. Profitability
First, it is very important to confirm that merchandise display must be managed, because salespeople can help improve the sales potential of the store; Second, through the efforts of all parties, we should strive for the most helpful display points for sales; Third, the sales staff should write down the special display methods or exhibits to increase sales; Fourth, tell the store owner or manager in time the principle of effective commodity display and the benefits of display to profits, and cite some successful cases in the past; Finally, the principle of first-in first-out is adopted to reduce the possibility of returning goods.
As a salesperson, there are always some figures in your mind, including: the normal sales speed of products, the special effect of store sales after creating a product display, and telling your dealer customers about the sales results.
commodity display principle 2. Good display points
Compared with poor display points, the sales volume of good display points will be multiplied. In some large supermarkets or shopping malls, some international companies will have to seize some good display points even if they pay a large price.
what is a good display point?
For traditional shops, the shelf behind the counter, next to the scales, next to the cash register and in front of the counter are all good display points.
For supermarkets or low-priced stores, the shelves with the same eye level, where customers come in and out, the shelves on both sides of the purchasing line (supermarkets), and the center of the shelf area in the store (low-priced stores) are all the best display points.
When carrying out promotional activities, we should strive for the following positions: the center of the aisle with the most people in the store, above the two ends of the shelves, the corner of the wall shelf, the cashier's exit, etc.
principles of commodity display iii. Attractiveness
Only by attracting consumers' visual attention can commodity display effectively convey the message of commodities. Generally grasp the following skills: make full use of the existing quantity of goods and pile them together to show momentum; Correctly place the labels of commodities; After finishing the display work. Deliberately removing several commodities can leave a gap for customers to take, and secondly show the good sales of commodities; Distinguish your own goods from those of other brands when displaying; With the size of the display space, make full use of advertising materials to attract consumers' attention, or use a whole bunch of irregular arrangements to save time and create the meaning of special offers.
principles of commodity display iv. convenience
a good display must be convenient for customers to take. Attention should be paid to several aspects: the display of goods must be placed in a position where consumers can easily take it (considering whether adults or children buy it); Strive for good display points so that consumers can get goods from different directions; There are at least 8% goods on the shelf, which can make it easy for consumers to pick up and buy them themselves; Remember the correct location of the shelves, don't mix different types of goods, and don't stick promotional materials on the goods.
commodity display principle v. price
price has great influence on consumers' purchase; The price itself has sales power. Attention should be paid to several aspects: the price should be clearly marked, and without a clear price, even if consumers are interested, it will affect their determination; The price tag must be displayed in an eye-catching position, and the size of the number will also affect the attractiveness of the price; It is more attractive to write down the figures of the special price directly than to tell consumers the discount.
principle of commodity display VI. Stability
The purpose of commodity display is to help sales rather than stunts: when displaying a whole box (piece), we should not only consider the appropriate height of attraction, but also consider its stability. Attention should be paid to the whole container display, putting the opened box in a stable position, replacing the empty box, starting from the top floor to ensure safety.
DuPont has a famous saying: when consumers see a product at first sight, they may like it and decide whether to buy it. The most fundamental point of product display is to let consumers see your product at first sight and let your product talk directly with them.
the golden rule of effective commodity display
the skills of commodity promotion:
1. Prize-winning competition
A way for manufacturers to publicize enterprises and products by carefully designing some questions and answers about enterprises and products, so that consumers can compete on the promotion site. This is usually combined with the roadshow activities of manufacturers. The prizes in the competition are generally in kind, but there are also free trips to express rewards. There are also many places for competitions. Enterprises sometimes hold games through TV stations to complete the competitions, or they can interact with customers in the square at the gate of the store, all for the purpose of promoting enterprises and products and promoting sales.
2. Voucher promotion discount
This promotion method usually requires customers to provide certain certificates or credentials before they can enjoy the corresponding discount, such as discount on printed goods or posters, discount on membership cards, and birthday discount on ID cards.
Third, game promotion
Manufacturers or stores will design a certain theme or a certain form of game to encourage customers to participate, such as: baby crawling competition, family-based competition, darts throwing competition, beer drinking competition, etc., so that customers can feel the joy of the game and the joy of competition during the participation. The winners will be rewarded and the participants will have souvenirs. This way is very interactive, especially suitable for large enterprises and well-known brands.
Fourth, manufacturer's week
This method refers to a manufacturer's design of a series of products into a joint promotion, which is integrated by various promotion methods such as price, gifts and activities. The purpose is to comprehensively show customers their strength and impress customers with their enterprises, brands and products. Manufacturer's week will be more imposing in the display and display of goods, and the effect will be much stronger than that of single promotion and single product promotion.
V. Theme Week
is usually organized by stores. Focusing on a certain theme, it organizes a variety of goods and manufacturers to carry out large-scale special promotions of many activities, such as Taiwan Province Food Festival, French Wine Festival, etc., aiming at promoting a certain region, a certain culture, a certain kind of products, a certain concept, etc. There are many products and manufacturers participating in the activities, which are well displayed, well publicized and well publicized.