The dream of Mr. Yang Guoqiang, Chairman of the Board of Directors of Country Garden: 15 years ago, when I saw that houses in the city center were getting more and more expensive, I had a dream, hoping to find such a place: there is an expressway connecting with the city, and it can reach the city center in more than 2 minutes, with beautiful scenery and good air. It is necessary to build a large community with complete facilities and its own system, and the house price is much lower than that of the city center, so that everyone can enjoy a happy life here.

Rational utilization of wasteland

The Country Garden model has been deepened and clarified, and it is the first valuable exploration of "building a city with wasteland", rational utilization of wasteland and urbanization construction; Breaking the dilemma of high fever in the first-tier cities of real estate, taking the lead in creating the blue ocean of business in the second, third and fourth-tier cities, stimulating the local economy, improving regional quality and promoting local urbanization; For first-tier cities, it provides high-quality satellite towns, which lowers housing prices and residents' living costs and enhances happiness.

City-level supporting facilities

Country Garden has been building and operating real estate projects with the concept of advanced planning. Most new projects are built with five-star standard hotels, large commercial centers, schools and other comprehensive community supporting facilities, aiming to provide owners with complete living and living solutions in the shortest time.

Building a good house that ordinary people can afford

"Our responsibility is to provide more affordable houses for ordinary people under the premise of urbanization in China" Yang Guoqiang's simple words fully reveal the connotation of Country Garden's corporate social responsibility, and also make the development model of Country Garden more consistent with the national property market regulation policy.

The price strategy of Country Garden's reasonable pricing is not a simple subtraction. On the one hand, it enhances the residential value of products by continuously enriching the added value; on the other hand, through the exploration and practice of scale, systematization and standardization in the construction process, it benefits consumers to the greatest extent, returns to the society, and enables more people to realize their five-star residential dream.

Advocate of happy community culture

Country Garden has always been talked about by the owners and the outside world. Property management companies pay attention to guidance, help owners' associations to form, make them blossom and become a beautiful landscape of Country Garden community. In addition, the community owners in Country Garden practice the concept of charity in their own way, contributing to charity and giving the Country Garden family a deeper cultural connotation.