What is "perception greater than fact?"

A German professor once did an experiment. He asked the little ducks that had just hatched out of their shells to see the first thing they saw when they opened their eyes. From then on, the group of ducklings regarded the professor as "Mother Duck" and were inseparable. In fact, the professor was not the real mother duck, but the ducklings already considered him to be "Mother Duck".

From then on, the professor and the duck babies lived a happy pastoral life.

The above is that perception is greater than fact.

The same goes for brands. Consumers recognize your brand through their minds, but sometimes there is a difference between your brand and the perceptions in consumers’ minds. To build a brand, you must continue the perception in consumers’ minds. Already aware, it is easier to win favor.

For example, walnuts - nourish the brain, red dates - nourish the blood, ginger - repel cold, Polygonum multiflorum - black hair. These are the perceptions that consumers already have in their minds.

So there is a positioning slogan "Six walnuts - use your brain often, drink six more walnuts" on the market.

I have seen a brand called "A Pen" before, and its product is throat soothing tea. I would like to ask you if you want to drink it?

Whoever drinks it knows how it tastes!

Therefore, to build a brand, you need to understand the content that has been agreed upon in life, penetrate the minds of consumers more accurately, and make your brand their first choice.