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Principles of marketing channel selection of pharmaceutical e-commerce
1, innovative drugs have not yet entered the medical insurance: DTP pharmacy as a fast entrance for new drugs outside the regular hospital channels.

2. Innovative drugs successfully entered the medical insurance: both inside and outside the hospital kept pace, and the value of the patient management platform was highlighted.

3. Expiration of drug patents: the main battlefield has shifted to the out-of-hospital market, and patient management and patient diversion ability have become the key.