According to the previous definition, the key to building a famous brand is to strive to improve the market share of the brand and stabilize it at a higher level. Market share is a measure, and it is a measure of the effect of brand marketing activities. The market share of a brand depends on the number of consumers who buy and use the brand and the repeated purchase behavior of consumers.
There is a famous saying in the marketing field: "If a company loses all its product-related assets in a natural disaster, it will easily raise enough funds to rebuild its factory.
On the contrary, if all consumers suddenly lose their memory and forget everything related to Coca-Cola, then the company will go bankrupt. "This sentence reveals the truth that the value of the Coca-Cola brand comes from everything about Coca-Cola in consumers' memory, not anything else.