I. Event review
Recently, relevant media broke the news that Chengdu Wanning Beauty Chain Store is only open until 65438+1October 8. After the news came out, a reporter went to Wanning's shop to understand the real situation. Sure enough, it is not much different from the news on the Internet. Wanning Beauty Chain in Chengdu has indeed started to close its stores. What puzzles netizens is, why did you suddenly withdraw from the store when it was operating well?
Second, the operation adjustment
Bian Xiao consulted a lot of information. In fact, Wanning beauty chain has already started to withdraw its stores in cities all over the country. According to the judgment of related news, Wannian Beauty Chain will only stay in Guangdong Beauty Chain Store. Compared with quitting from physical stores, Wanning has invested more money online, which is a big investment for Taobao and JD.COM. During the period, the live broadcaster Wang Weiya was invited to help her brand bring goods. It is not difficult to see that Wanning Beauty Chain intends to transfer the domestic market to online sales.
Third, Bian Xiao's mood.
Because of the epidemic this year, the international community is unstable and the overall economic level is not high. Business in physical stores is harder than ever. Coupled with the rise of online sales and live distribution, the living space of physical stores has been greatly compressed. Therefore, opportunities are often difficult to accompany, depending on whether you can grasp them. Where is the way out for physical stores? Bian Xiao thinks this will be a formidable challenge. First of all, the rent problem accounts for a large proportion of the operating costs of physical stores. Secondly, the service level of operators is different, which can not bring good experience to customers. Beat the trump card of the physical store to pieces.