Among many domestic entrepreneurs, Xiaomi founder Lei Jun is a very special existence.

He is one of the few entrepreneurs in China who is still willing to share his experiences and thoughts with the public after achieving brilliant and outstanding business achievements. And he is also one of the few entrepreneurs who is frequently active on social platforms and even appeared on the variety show "Qi Pa Shuo".

I believe that when mentioning Lei Jun, the founder of Xiaomi, many people will think of this entrepreneur who has made great achievements in the business world, and also that he only spent two years studying in college. Almost all credits. Of course, we can also think that Xiaomi he founded has achieved results that exceed many people's expectations.

On August 10 last year, which coincided with Xiaomi’s 11th anniversary, Lei Jun, the founder, gave an annual speech. His theme is "My Dream, My Choice". During this two-hour speech, Lei Jun revealed many of the difficult moments he experienced in starting a business in the past ten years.

Obviously, he has passed through these difficult moments, and he has led Xiaomi to climb mountains one after another and become a large company ranked 338th in the Fortune Global 500.

According to the content of his speech, the international research company IDC report showed that in the second quarter of 2021, Xiaomi mobile phone sales surpassed Apple and became the second largest in the world for the first time.

In addition, Lei Jun was also ranked among Forbes’ “Best CEOs of the Year” last year.

There is no doubt that there is much for us to learn from Lei Jun, the founder of Xiaomi.

Today I would like to share with you 35 in-depth thoughts from Xiaomi founder Lei Jun that he has expressed in various public occasions. These are full of his thoughts on starting a business and working hard in the business world. There is a lot of useful information. A long article worth a thousand words is worth collecting!

2. Focus, focus and focus again.

3. Deep thinking is more important than anything else.

4. People only think when they are in pain.

5. Stay curious and go with the flow!

6. The Internet is essentially a way of thinking about problems.

7. Do the right thing at the right time!

8. Do something exciting.

9. In the Internet era, products must make users scream.

10. Aiming high and being down-to-earth are essential for starting a business!

11. Young people must be willing to learn and work hard, and do not let slip at critical moments.

12. On the road to success, there is actually only one secret: work hard and seriously.

13. Only when you do what you like will you have enough motivation and enthusiasm.

14. It is very important to be able to understand user needs and be extremely sensitive to the market.

15. Look at it for five years, think about it for three years, and do it seriously for one or two years.

16. Diligence and hard work are only necessary conditions for success, luck is the key!

17. The best product is the best marketing. Only if the product is really good can other things be effective.

18. In an extremely fast era, you must think clearly about what is most important.

19. Iterate quickly, continue trial and error, and gradually move towards success.

20. The only martial arts in the world that cannot be defeated is speed. The sharp weapon of Internet competition is express delivery.

21. For entrepreneurs, the most important thing is excellent talents, followed by products. Only with a good team can we make good products.

22. One must advance step by step, and must make up for missed classes.

23. Finding people is the first entry point for management. Find people who do not need to be managed, and establish a common goal and common interests.

24. I think doing what you like is the most wonderful thing in life.

25. If you can find clues to the matter, it is actually very easy.

26. A team, especially an entrepreneurial team, needs the best talents to work together. Such a team will produce unlimited creativity.

27. The characteristics of quick response and quick decision-making are more suitable for today’s Internet era.

28. For a company, only by finding the right people and putting them in the right positions can the greatest value be created.

29. I firmly believe that people are great because of their dreams. As long as I have such a dream and realize it, I will have no regrets in my life.

30. The true meaning of word-of-mouth is to exceed users’ expectations.

31. Entrepreneurship is to do things that others have not done before, and to do things that others have done but failed.

32. Regarding the general direction, it mainly depends on whether this direction is promising in the long term in the next five to ten years.

33. Finding someone doesn’t mean “visiting the thatched cottage three times”, but looking for someone requires “visiting the thatched cottage thirty times”.

34. When your future is dark, you should realize that it is you who shines.

The above 35 items come from the in-depth thinking of Lei Jun, the founder of Xiaomi Group. I believe it will bring you inspiration and guidance in many decisions and in-depth thinking.

Just like the passage at the end of the book "Moving Forward" which records Xiaomi's ten years:

This famous quote from the famous writer Taleb exactly illustrates the situation in today's world. The best way to face uncertainty in this era is to embrace change!

I hope today’s content can be inspiring to you.

Come on, young man!

Reference materials

[1]. Lei Jun, over the hills leven WiFi new connection

[2]. Lei Jun: The best investment in life is investment My own Xiaomi

[3]. Lei Jun’s fate | Re-reading Xue Fang’s masterpiece Southern People Weekly

[4]. A brief history of Lei Jun Entertainment Pei Jing

[5 ]. Lei Jun: Already Fifty Lin Mohuaer Street Reference

[6]. Letter from Lei Jun to Han Honggang 36 Krypton

[7]. Lei Jun’s Greedy Moment Wei Shiwei 36 Krypton