carrying forward the spirit of patriotism and honesty for the people and the socialist concept of "eight honors and eight disgraces" has absorbed the essence of Chinese traditional moral culture, clarified the basic spirit of the socialist concept of honor and disgrace, and reflected our social morality requirements for building a socialist market economy. It is a new generalization and exposition of the socialist concept of honor and disgrace under the new historical conditions, and it has distinct characteristics of the times. The socialist concept of "Eight Honors and Eight Disgraces" clarifies the overall goal of socialist ideological and moral construction in China at this stage, refines the specific tasks of socialist spiritual civilization construction in China, and provides a practical path for socialist spiritual civilization construction in the new century and new stage. The first four articles of "Eight Honors and Eight Disgraces" are a concentrated summary of the principles of socialist values, while the last four articles are highlighted as the requirements of public morality in the market economy. Here, I choose a few of them, and combine the words and deeds of modern publishers to talk about how to implement the socialist concept of honor and disgrace and carry forward the publishing spirit of patriotism and honesty for the people. At the top of the "Eight Honors and Eight Disgraces" is "proud of loving the motherland and ashamed of endangering the motherland". This principle embodies the national consciousness and national concept that a China citizen should have. For publishers, such a concept of honor and disgrace has different concrete manifestations in different times. However, when it comes to publishing work, it is required to always put national interests and the overall situation of the nation first, and strive for the rejuvenation and prosperity of the motherland and the nation. Zhang Yuanji, a veteran of the Commercial Press, devoted himself to publishing at the beginning of the 2th century, and made an appointment with Xia Ruifang, aiming at promoting culture, enlightening the people and rejuvenating China. When the motherland was in danger, he rose even more vigorously, replacing the gun with a pen and compiling the book "Personality of the Chinese Nation". This book was printed in classical Chinese and vernacular Chinese, and published in 1938. In this book, he selected and recorded the deeds of 14 national heroes in Chinese history from ancient history books. He said in "The Original Intention of Book Compilation": "I now cite more than a dozen of them, which are not pointed out in any romance lyrics, but all appear in the most famous books that everyone must read. Their circumstances are different, their status is different, and their actions are different, but they can all show a supreme personality "; "These people all lived more than two thousand years ago, which shows that the original personality of the Chinese nation is very noble. As long as we keep the example of our ancestors and preserve our inherent spirit, I, the Chinese nation, are not afraid of a day of rejuvenation! " At the critical moment when the Chinese nation is at stake, Zhang Yuanji compiled this popular reading, which not only expressed his patriotic aspirations, but also inspired the national self-confidence of the broad masses of people and had a wide impact. After the "November 28th Incident" when Japan invaded Shanghai, the Commercial Press suffered huge losses, and the main factory and its affiliated Oriental Library were almost razed to the ground. At this extraordinary moment when the country is in crisis and enterprises are in difficulty, business people shouted the slogan of "Sacrifice for the national crisis and strive for culture" and printed the words "First edition after the national crisis" on the copyright page of the textbook. Under the banner of patriotism, the commercial press, which suffered heavy losses, quickly resumed business, regained its glory and shouldered the patriotic responsibility of awakening the people and assisting education. Lu Feikui, the founder of Zhonghua Book Company, has a famous saying: "We hope that the country's society will progress, but we cannot help but hope that education will progress;" We hope that education will progress, but we cannot help but hope that the book industry will progress; Although our book industry is a small industry, its relationship with the country and society is greater than that of any industry. " This is the fundamental reason why Lu Feikui has served the society for 4 years, including the publishing industry for 38 years. He pays special attention to the editing and publishing of textbooks. There is a business vision here and more cultural considerations. He advocates the establishment of an independent textbook publishing agency, independent of foreigners. Zhonghua Book Company started from textbooks. During his decades in charge of China, Lu Feikui has always placed the editing and publishing of textbooks in a very important position, making Zhonghua Book Company one of the most important publishing bases of textbooks and making outstanding contributions to the educational reform and development in China. In the Declaration of Zhonghua Book Company, he clearly put forward the slogan of "textbook revolution" and pointed out: "The foundation of the country depends on education; Education is a textbook. Education is not revolutionary, and the national foundation will eventually be consolidated; Textbooks are not revolutionary, and the purpose of education cannot be achieved. " In his view, education is the foundation of the country, and textbooks are the foundation of education. He started from the macro idea of "textbook-education-founding the country" to examine the importance of textbooks. Zhang Xichen, the founder of Kaiming Bookstore, hated many booksellers who were shoddy and mercenary at that time. He strives for high standards and high requirements for magazines and books from content to form. With the support of a group of excellent editors such as Ye Shengtao, Xia Zun and Xu Tiaofu, Kaiming Bookstore is getting better and better. From its founding in 1926 to its incorporation into China Youth Publishing House in 1953, Kaiming never published a bad book. Enlightened people show valuable humanistic spirit and patriotic feelings through education and publication. Such a spirit and feelings are also fully reflected in Zheng Zhenduo, who once served as editor of the Commercial Press for many years. In his article "China Publishing in 1919", when talking about the expectations of the publishing industry in 192, he said: "I hope that the publishing industry in China in 192 can avoid the ills of 1919, maintain its grand occasion and do more practical research." "I hope they can go to the psychology of speculation and make a real new culture movement; I hope they can publish more translations about philosophy and science; I hope they can print works that break superstition and advocate humanity with the paper ink that publishes "shady" and "strange books"; I hope they won't bother to translate what others have done, and finally I hope to have creative works published. " What is reflected in this high expectation is the concept of honor and disgrace of an excellent editor and publisher with conscience and social responsibility. For publishers, "being proud of loving the motherland and ashamed of endangering the motherland" is not an empty slogan; It is of great significance to implement it in editing activities and publishing work. From the perspective of professional ethics of publishers, the key is to enhance the sense of mission and responsibility, correctly handle the relationship between social benefits and economic benefits, and oppose mercenary and forgetting righteousness. Vigorously carry forward the excellent traditional culture of the Chinese nation, consciously safeguard national unity, and firmly establish a sense of historical mission and social responsibility for the great rejuvenation of the Chinese nation. Second, the concept of honor and disgrace of "being proud of serving the people and being ashamed of deviating from the people" is also vividly embodied in the outstanding modern publishers in China. Zou Taofen is such a journalist who always puts people's interests first, loves people all his life and serves readers. He has been the editor-in-chief of Life Weekly in Shanghai since 1926, and has been engaged in news publishing all his life. In 1932, he founded Life Bookstore, and served as the leader of Shanghai Salvation Association and National Salvation Federation. After the outbreak of the Anti-Japanese War, he edited publications such as Anti-Japanese War and National Anti-Japanese War in Chongqing and other places. Hu Yuzhi once commented: "He is not a great writer, but his works are widely read;" He is not a politician, but he has the support of the broad masses; He is not a scholar, but he has a very important position in the mass cultural movement in China. " Zou Taofen is a real people's publisher. He runs newspapers and bookstores and has always adhered to the "thorough public position." Because of this position, he always adheres to the principle of serving readers and constantly changes the form and content of newspapers and periodicals to meet the needs of readers. He takes entering the reader's mind as his greatest happiness and tries to shorten the distance between the editor and the reader. From the perspective of editorial work, the words "people and life" are the core of "Tao Fen spirit". He said that he "treats them with sincere and sincere feelings, and simply cries with their songs, and turns their joys and sorrows into joys and sorrows." He is devoted to the public. When running Life Weekly, he set up and independently supported "small comments" and "readers' mailboxes" to communicate with readers, which were deeply loved by readers. He believes that his "thoughts and actions should be at the forefront of the times", and his remarks are "not personal to any individual, not personal to any group, not perfunctory, not accommodating", and he always maintains an independent criticism position. Because of this position, Life Weekly became "a fortress in the cultural countercurrent" at that time and became a highly respected publication by readers. The "readers' mailbox" of Life also published many touching stories, which not only pointed out the maze of life for readers, but even helped readers find jobs, houses and prescriptions. This progressive stance and service spirit are also reflected in the publishing principles of the later life bookstore. He said that Life Bookstore "has always stood in the position of progress", "But by progress, we don't mean to run away from the masses and leave them far behind. We must pay attention to the actual needs of the overwhelming majority of the people in culture, and we must try our best to help them in their actual needs in culture". After his death, Comrade Mao Zedong once wrote an inscription: "Love the people, serve the people sincerely, do your best, and die. This is the spirit of Mr. Zou Taofen, and this is what moved him." Mr. Lu Xun is engaged in translation, editing and publishing, with the purpose of "conveying spiritual food" to the people. In this regard, he made it very clear and did it thoroughly. He often publishes books at his own expense, saying that it is "not for individuals", as long as it is "for the public in China. If I can, I always hope that ... can help a little, which is why I often print books myself". At the same time, he also actively supported young people to compile and publish books, and even sacrificed a lot of time to help young people copy, edit and proofread manuscripts, willing to be a bole and a ladder. Xu Guangping said in How Mr. Lu Xun Treats Writing and Editing: "He respects readers' contributions, not only compiles them himself, but sometimes copies them for the author, not only by himself, but also by me." Ye Shengtao and Ba Jin often do such things. Not only that, Lu Xun also hated the bad phenomena in the publishing industry. He once pointed out sharply that the shortcomings in the publishing industry are "generally speaking, the roots are selling money, so all kinds of writers in Shanghai are' married for a long time' because of' agreement'". They boast themselves as "literary giants" in commercial advertisements, and all of them are "literary giants" in advertising competition. Lu Xun strongly criticized the strange phenomenon of selling money and deceiving people in the literary publishing industry. The socialist concept of "eight honors and eight disgraces" has absorbed the essence of Chinese traditional moral culture, expounded the basic spirit of the socialist concept of honor and disgrace, and reflected the social morality requirements of building a socialist market economy. It is a new generalization and exposition of the socialist concept of honor and disgrace under the new historical conditions, and it has distinct characteristics of the times. The socialist concept of "Eight Honors and Eight Disgraces" clarifies the overall goal of socialist ideological and moral construction in China at this stage, refines the specific tasks of socialist spiritual civilization construction in China, and provides a practical path for socialist spiritual civilization construction in the new century and new stage. The first four articles of "Eight Honors and Eight Disgraces" are a concentrated summary of the principles of socialist values, while the last four articles are highlighted as the requirements of public morality in the market economy. Here, I choose a few of them, and combine the words and deeds of modern publishers to talk about how to implement the socialist concept of honor and disgrace and carry forward the publishing spirit of patriotism and honesty for the people. At the top of the "Eight Honors and Eight Disgraces" is "proud of loving the motherland and ashamed of endangering the motherland". This principle embodies the national consciousness and national concept that a China citizen should have. For publishers, such a concept of honor and disgrace has different concrete manifestations in different times. However, when it comes to publishing work, it is required to always put national interests and the overall situation of the nation first, and strive for the rejuvenation and prosperity of the motherland and the nation. Zhang Yuanji, a veteran of the Commercial Press, devoted himself to publishing at the beginning of the 2th century, and made an appointment with Xia Ruifang, aiming at promoting culture, enlightening the people and rejuvenating China. When the motherland was in danger, he rose even more vigorously, replacing the gun with a pen and compiling the book "Personality of the Chinese Nation". This book was printed in classical Chinese and vernacular Chinese, and published in 1938. In this book, he selected and recorded the deeds of 14 national heroes in Chinese history from ancient history books. He said in "The Original Intention of Book Compilation": "I now cite more than a dozen of them, which are not pointed out in any romance lyrics, but all appear in the most famous books that everyone must read. Their circumstances are different, their status is different, and their actions are different, but they can all show a supreme personality "; "These people all lived more than two thousand years ago, which shows that the original personality of the Chinese nation is very noble. As long as we keep the example of our ancestors and preserve our inherent spirit, I, the Chinese nation, are not afraid of a day of rejuvenation! " At the critical moment when the Chinese nation is at stake, Zhang Yuanji compiled this popular reading, which not only expressed his patriotic aspirations, but also inspired the national self-confidence of the broad masses of people and had a wide impact. After the "November 28th Incident" when Japan invaded Shanghai, the Commercial Press suffered huge losses, and the main factory and its affiliated Oriental Library were almost razed to the ground. At this extraordinary moment when the country is in crisis and enterprises are in difficulty, business people shouted the slogan of "Sacrifice for the national crisis and strive for culture" and printed the words "First edition after the national crisis" on the copyright page of the textbook. Under the banner of patriotism, the commercial press, which suffered heavy losses, quickly resumed business, regained its glory and shouldered the patriotic responsibility of awakening the people and assisting education. Lu Feikui, the founder of Zhonghua Book Company, has a famous saying: "We hope that the country's society will progress, but we cannot help but hope that education will progress;" We hope that education will progress, but we cannot help but hope that the book industry will progress; Although our book industry is a small industry, its relationship with the country and society is greater than that of any industry. " This is the fundamental reason why Lu Feikui has served the society for 4 years, including the publishing industry for 38 years. He pays special attention to the editing and publishing of textbooks. There is a business vision here and more cultural considerations. He advocates the establishment of an independent textbook publishing agency, independent of foreigners. Zhonghua Book Company started from textbooks. During his decades in charge of China, Lu Feikui has always placed the editing and publishing of textbooks in a very important position, making Zhonghua Book Company one of the most important publishing bases of textbooks and making outstanding contributions to the educational reform and development in China. In the Declaration of Zhonghua Book Company, he clearly put forward the slogan of "textbook revolution" and pointed out: "The foundation of the country depends on education; Education is a textbook. Education is not revolutionary, and the national foundation will eventually be consolidated; Textbooks are not revolutionary, and the purpose of education cannot be achieved. " In his view, education is the foundation of the country, and textbooks are the foundation of education. He started from the macro idea of "textbook-education-founding the country" to examine the importance of textbooks. Zhang Xichen, the founder of Kaiming Bookstore, hated many booksellers who were shoddy and mercenary at that time. He strives for high standards and high requirements for magazines and books from content to form. With the support of a group of excellent editors such as Ye Shengtao, Xia Zun and Xu Tiaofu, Kaiming Bookstore is getting better and better. From its founding in 1926 to its incorporation into China Youth Publishing House in 1953, Kaiming never published a bad book. Enlightened people show valuable humanistic spirit and patriotic feelings through education and publication. Such a spirit and feelings are also fully reflected in Zheng Zhenduo, who once served as editor of the Commercial Press for many years. In his article "China Publishing in 1919", he said this when talking about the expectations of the publishing industry in 192: "I hope that in 192.