Alibaba’s six core values ??are as follows:

1. Customers come first, and customers are the bread and butter.

2. Teamwork, everyone shares the responsibility, and ordinary people do extraordinary things.

3. Embrace changes, welcome changes, and be brave in innovation.

4. Be honest and upright, forthright in words and deeds, and consistent on the inside and outside.

5. Be passionate and optimistic, be positive and never give up.

6. Dedicated and conscientious, professional and persistent, and striving for excellence.