A brief discussion on the important role of employee communication in enterprise management
In short, communication is the exchange of information, knowledge, ideas, emotions, etc. between an individual or organization and the communication object and feedback process. Any enterprise cannot do without communication in its management. Below I will briefly discuss the important role of employee communication in corporate management.
According to research statistics by foreign scholars, in addition to 8 hours of sleep, senior managers spend about 80% of their time communicating; middle managers spend about 70% of their time communicating. ; Grassroots managers spend about 50% of their time communicating.
“Management is communication, communication, communication.” This is a famous saying of Jack Welch, President of General Electric Company.
In a sense, modern enterprise management is communication. Communication is the core, essence and soul of modern enterprise management, and effective communication is the essence of management art. China Aviation Oil is facing an increasingly complex international and domestic environment. Therefore, it is particularly important to strengthen internal employee communication. Employee communication is the top priority of internal communication within the organization. From the perspective of the organization, the main contents of employee communication include: employees’ awareness and understanding of the organization’s strategy and culture; employees’ needs and satisfaction; employees’ sense of responsibility and loyalty Spend.
What is the role of communication in organizational management?
Communication is the core link and link for the establishment and realization of organizational strategy. The establishment of organizational strategy requires senior managers to analyze the organization's external environment, determine existing opportunities and threats, evaluate the organization's internal conditions, and recognize the organization's strengths and weaknesses based on the organization's mission and goals. On this basis, the formulation is completed Mission, strategic plan to achieve goals. The establishment, implementation and evaluation of strategies are inseparable from communication.
Communication is the glue for the establishment and development of corporate culture. The highest state of enterprise management is to create a unique enterprise spirit and corporate culture in enterprise operation and management, so that the external needs of enterprise management can be transformed into the internal concepts and conscious behavior patterns of enterprise employees, and they can identify with the core values ????and goals of the enterprise. and mission. The cultivation and shaping of corporate spirit and corporate culture is essentially a communication of thoughts, opinions, emotions and souls, and is the highest form and content of management communication. Without communication, there will be no understanding and knowledge of the corporate spirit and corporate culture, and it is even less possible to identify with the company's common mission.
The role of communication is the foundation and guarantee for optimizing the organizational management environment, improving the relationship between cadres and the masses, and overcoming management obstacles. The organizational environment is characterized by uncertainty, complexity, and variability. As a manager, if you do not pay attention to collecting information, pay attention to environmental changes, and understand the influencing factors of the environment, contradictions and conflicts will inevitably occur. If timely communication and effective measures are not taken, it will be difficult to resolve contradictions and conflicts. Therefore, communicating information and knowledge, and exchanging ideas and emotions with employees can help reduce and eliminate conflicts and help prevent emergencies from occurring.
Communication is a powerful tool to improve employee loyalty, satisfaction, creativity and organizational effectiveness. There is huge potential energy in employees. In order for employees to contribute their energy willingly, the premise is that employees must be loyal and satisfied with the organization. On this basis, incentive mechanisms are used to enable employees to exert their initiative and creativity. Communication helps leaders motivate subordinates, establish good interpersonal relationships and organizational atmosphere, and improve employee morale. Corporate employees need encouraging information in their hearts. Communication can enable leaders to understand employees' needs, care about employees' sufferings, and consider employees' needs in decision-making to improve their enthusiasm for work.
1. Implement the open information communication system
As we all know, Microsoft has a very good culture called "open communication", which requires all employees to communicate in any communication or communication. Ability to open up and fully express one's views in every situation. When the Internet just started, many Microsoft leaders did not understand and disapproved of spending too much energy on this "unprofitable" technology. But several technicians continued to offer their opinions and suggestions, and while their superiors understood it, they still supported their right to "open communication." Later, their voices soon reached the ears of Bill Gates, prompting him to change the company's development direction and completely support the Internet.
From this example, we can see that this open communication environment is of great significance to Microsoft's ability to maintain corporate vitality and innovation.
The establishment and smoothness of communication channels can enable leaders and employees to be in tune with each other and unify their thoughts and concepts. Enterprise leaders and employees can have open communication and exchanges through the employee representative conference system, factory affairs disclosure system, and rationalization suggestion collection system.
First of all, the workers’ congress system. It is the basic system for employees of enterprises and institutions to participate in democratic decision-making, democratic management, and democratic supervision. Convene at least once every six months to give full play to the role of the Workers' Congress: listen to and review the company's leaders' opinions on corporate business policies, long-term plans, annual plans, capital construction, etc.; review and approve or reject the company's salary adjustment plan, bonus distribution plan, and labor protection Measures, rewards and punishments, employee benefits and other important rules and regulations; evaluate and supervise leading cadres at all levels. It is conducive to protecting the democratic rights of employees, mobilizing the enthusiasm of employees to participate in the company's reform and development, and extensively listening to employees' opinions and suggestions to give full play to employees' intelligence.
Secondly, the factory affairs disclosure system. It is the extension and development of the workers' congress system. Disclosure of factory affairs refers to the disclosure by business operators of all business activities of the company to all employees on the premise of protecting business secrets. The content involves the company's major decision-making issues, important issues in production and operation management, issues related to employees' vital interests, and leadership team Construction and the construction of party style and clean government. Through the factory affairs disclosure column, factory information press conference, party, government and workers joint meeting, employee symposium, public opinion box, leadership reception day, internal information network, internal publications, internal newspapers, meeting briefings, etc., employees can be provided with all-round and multi-angle views. , Understand the company's operating conditions throughout the entire process.
Third, rationalize the suggestion collection system. It is an important way to improve working methods and organizational performance, and an important way to exchange knowledge, wisdom, and emotions. The educator Mr. Tao Xingzhi once said: "Human society is a place of creation everywhere. Every day is a time of creation, and everyone is a creator." Respecting employees' creativity is conducive to stimulating employees' self-confidence, enterprising spirit, and professionalism. , can promote the alignment of employees' personal development aspirations with the goals achieved by the organization. Employees are on the front line of work or production and understand many small problems in the organization, which contains huge potential for innovation. Therefore, the greatest wealth of an enterprise is its people's ingenuity, and employees' opinions and suggestions must be carefully studied, valued and fed back.
2. Walk around management, in-depth communication, understanding needs
For example, Jack Welch, President of General Electric Company, said when talking about the understanding of communication: "The hardness of work and the relationship with subordinates Communication can be hundreds of times more effective. Every day, I strive to get into the heart of every employee and make them feel my presence. "I never think that staying at the grassroots level is the best way to lead." The headquarters is just fine, and becoming a CEO has reinforced this view for me. I often go out of the office and spend at least 1/3 of my time with people doing practical things. I don’t know how much time a CEO should spend at the grassroots level. It’s appropriate, but I understand that I have to work hard every day and try not to work in the office.” This tells us that as managers, we must often go deep into the grassroots, the front line, and employees, and communicate with employees at close range to discover and solve problems in a timely manner. . This is called walking around management.