But to be honest, the boss's own understanding of the Internet is not enough, and he is not satisfied with the development of the industry. He just feels subjectively that other enterprises should have their own enterprises. In addition, the company currently lacks new media professionals and is unfamiliar with the specific operation of new media. Whether the industry itself needs new media cooperation and whether new media is necessary in the company's operation is worth considering but not considered. In short, it is unwise for Company A to rashly build a new media platform in any way.
The company decided to apply for an official WeChat account. Finally, the task of building the official WeChat account platform falls to the sales manager. The sales manager is active after 90. With his frequent contact with new media, he quickly applied for and improved it. But the specific content positioning, audience positioning and so on. The boss has his own opinion, that is, to serve the company's customers, which are mainly the elderly. Therefore, the content is required to meet the knowledge needs of the elderly. However, a fatal problem has come out, that is, the elderly do not have the habit of using WeChat, and even many customers use the elderly phone, only answering the phone and making phone calls. This leads to low reading of platform articles.
Now the boss is not satisfied. He thinks this is because the sales manager didn't do the content well and the promotion was ineffective. He needs someone else to run it.
In fact, many people have met bosses who are opinionated and don't listen to any opinions and suggestions in their careers. Stubbornness and ignorance are always inseparable. Yes, ignorant people are often stubborn.
American psychologist George Kelly?'s "personal construction theory" says that everyone will construct some cognitive models consistent with himself from past experience, and when the same or similar situations trigger, people will call these constructs to explain and anticipate the immediate things. The reason why an ignorant man is stubborn is because his construction ideas are too simple. In case of situation A, he will only use structural thinking B to explain it.
Some people feel inferior because they are very aware of their ignorance and are ignorant and stubborn. They feel that once they are found ignorant, they will be laughed at, their dignity swept away and they will not be affirmed. Based on this worry, I became extremely stubborn in order to protect myself.
I don't know what kind of stubborn boss or boss you meet. Please leave a message.