China is the hometown of tea. For many years, China people have been used to drinking tea and studying the world of tea culture. However, with the exchange of eastern and western cultures, more and more people began to drink cappuccino, latte and other kinds of coffee, and began to pay attention to coffee culture. In just a few years, cafes have mushroomed all over the country, opening the floodgates of the Chinese coffee market. In order to meet the market demand, people have to learn the skills of making coffee again, and the people who master the corresponding technology become in short supply.

[Professional Status] There is a shortage of 20,000 barista talents.

It is understood that at present, in Beijing, Shanghai, Qingdao and other large and medium-sized cities, the annual talent gap of barista occupation is around 20,000. At present, there are basically three sources of baristas in the coffee market: personnel trained by coffee or coffee machine manufacturers; Self-taught staff engaged in coffee making in the store; Personnel trained by existing coffee training institutions in China. Judging from the market demand, baristas are in short supply in the coffee market.

Qian Jiaying, director of Beijing China Coffee and Coffee Beverage Professional Committee, said that there are very few real baristas in Beijing hotel cafes, and the current market gap is around 5,000. At present, coffee is the second largest trade in the world after oil. If everyone in China drinks half a cup of coffee every day, people in China will influence the price of coffee in the world. There is a broad market for coffee, which makes the demand of baristas rise steadily.

Caffe Coffee is the technical development and promotion organization of CaffeMolinari, an old Italian coffee company, in Beijing. The reporter interviewed Mr. Tan Songning, the general manager of Kafa Coffee. He told reporters: "As far as the foreign coffee market is concerned, baristas are also in short supply, especially those with good coffee technology. As far as the quality of the existing barista is concerned, it is difficult to have skilled talents. This is not only a domestic problem, but also a serious international problem. This is determined by the development status of the international coffee industry. As far as market demand is concerned, skilled talents are urgently needed by the market. This is also a necessary condition to change the current very low level of coffee market. Existing baristas rarely meet the needs of the market. "

"Since this year, the market demand for baristas has been very strong. Many cafes and our important people can't provide it. The existing staff have a plan, which is simply not enough. Especially those places that have never used professional coffee machines, our students will not consider applying at all. I believe that in the last year or two, the market demand for baristas will rise sharply, even to the point where no one can be found. "

According to the reporter's interviews with some cafes in Beijing, the existing baristas are generally in their early twenties and have relatively low academic qualifications. Most people think that making coffee is very simple, even without learning, so people with higher education are not interested in learning to make coffee at all. This has also led to the fact that most baristas now have a superficial understanding of coffee, including the mastery of production technology. These reasons also make it difficult for China people to drink authentic coffee. According to the reporter's understanding, many coffee shops in Beijing do not have very professional coffee grinding equipment, and the technical level of baristas is not very professional, which is incomparable with coffee in the international industry in terms of aroma, acidity and purity. Many coffee shops mainly provide meals, besides coffee, they also provide other drinks such as iced drinks. The dining environment is very good, but the coffee is not pure and can't satisfy the taste of coffee lovers.

[Explore the reason] Gold diggers know very little.

So, what causes the serious shortage of domestic baristas? The reporter found from several large coffee online forums in China that many people are looking for a better location to open a shop and asking about the tips for opening a coffee shop, but few people discuss the cultivation of talents. An industry insider told reporters that the domestic coffee market now wants to open more stores, but less knowledgeable. Many people don't understand the production process and cultural connotation of coffee, thinking that it can attract customers' consumption, so they are eager to open stores, and the training of employees is far from meeting the market demand.

Mr. Tan Song Ning, general manager of Kafa Coffee, told the reporter, "The demand for baristas in the coffee market is really in short supply, but more importantly, there is an urgent need for talents with skills. The main reason is not only limited by the development of international coffee industry, but also because the managers of coffee shops know little or little about coffee. Of course, even if they want to hire a good barista, it is hard to find it. This is also one of the reasons. "

In Europe, coffee culture is a very mature cultural form, and people have high requirements for coffee quality. In Vienna, Austria, coffee, music and waltz are called "the three treasures of Vienna", which shows the far-reaching significance of coffee culture. There is a famous Italian saying: "Men should be as strong and enthusiastic as good coffee." In France, if there is no coffee, it is as incredible as no wine. It can be said that the end of the world has arrived. In China, because the domestic coffee industry is not standardized, pure European coffee shops are squeezed by the market, so many coffee shops want to win the favor of Chinese people, but they still need comprehensive services. Many coffee shops bundle tea restaurants to provide various services, and coffee is just one of them. This is also one of the reasons why coffee shop operators do not attach importance to the training of baristas in our store.

[Treatment prospect] There is a big room for salary and treatment to rise

There is a shortage of domestic barista talents, and many people think that the treatment should be higher. Not long ago, some media reported that the average monthly salary of baristas is about 2000 yuan, while the monthly salary of skilled baristas is above 1 10,000 yuan. However, according to the reporter, from the current coffee market, the salary of domestic baristas is very low.

Mr. Chen is currently working as a barista in a coffee shop. He told reporters that many coffee shops or other catering institutions in China now treat baristas and service personnel equally. There is even no difference between a barista and a waiter in some shops. "That is to say, even untrained and untrained waiters in coffee shops can start making coffee. It is conceivable what the taste of coffee will be. You know, coffee is just like food in a restaurant, and its quality depends largely on the technical level of the barista. There is no good coffee without a good barista. Therefore, the salary of a barista should be similar to or even higher than that of a chef. In the current shortage of talents, it is entirely possible to be higher. "

The reporter learned from some coffee shop operators that the technical level of existing baristas is really low, and it is difficult to see their role in the business process, which is also a main reason for their very low treatment. Think about it, if a barista can make very good coffee, but no one else can, then the owner of this coffee shop will definitely not give him up and will pay him a lot of salary.

As far as foreign countries are concerned, the salary of Italian barista is between1000-3,000 euros, which is equivalent to the salary of middle-level managers of Italian banks, and the social status of Italian barista is also very high, which is respected by people. Because everyone knows that not everyone can make coffee well. As far as the Italian domestic market is concerned, a good barista is not enough, and it is impossible to see Italian barista working abroad.

Mr. Tan Song Ning, general manager of Kafa Coffee, analyzed, "With the gradual maturity of the coffee market, the skills of baristas are constantly improved, and their salaries will be gradually increased. Moreover, in the case that there are still few high-level baristas, their wages are likely to increase substantially, even reaching unimaginable levels. "

[Chain Reaction] The barista training market is becoming more and more popular.

Starting from this year, barista has been identified as a new occupation by the state, and its professional qualification certification will also begin. Some training institutions have also set up barista training courses one after another. The training fees for junior, middle and senior baristas range from 600 yuan to 1000 yuan, and the training market has attracted more and more attention and become more and more popular.

Mr. Tan Song Ning, general manager of Kafa Coffee, told the reporter: "For anyone who is working as a barista or wants to join this team, the most important thing is to improve their knowledge and understanding of coffee, as well as the more important coffee making technology. If you don't have good knowledge and production technology, you may not only find a job, but even be eliminated by this industry, not to mention how to raise your salary. Some bosses and baristas themselves think that most customers don't understand coffee, so there is no need to increase expenses to make coffee better. I don't know how many people here can cook, but I believe they will never make do with eating in restaurants. They still don't like bad food. So is coffee. On the contrary, if you can learn coffee making technology as soon as possible, you may become the first batch of China baristas with high salaries. " In order to do this, it is very important to find a good training institution and teacher. According to the reporter, the enrollment of some professional coffee training institutions has increased, indicating that more people are beginning to pay attention to this market. "If there is no good teacher, it is very difficult to learn the technology of making coffee. You know, many people and institutions in this world are working hard in this respect, and very few can really do this. Because the knowledge of making coffee is deep, it is unrealistic to think that you can reach a high level through your own simple efforts. This is also the reason why the barista training market is becoming more and more popular. "

[News link] On April 29th this year, the Ministry of Labor and Social Security officially announced that 14 new posts include perfumer, barista, safety design appraiser and sports agent. This is the sixth batch of new occupations list published since the Ministry of Labor and Social Security decided to publish new occupations regularly in August 2004. So far, 64 new occupations have been recognized. A career, a life, a landscape. The determination of these 64 emerging occupations has undoubtedly injected fresh vitality into the current highly competitive job market, and also reflected the dynamic and colorful social changes in contemporary China.