2004-8-30 12:00:0 1

There is a classic saying among the people: "A business card is a liar". Business cards exist widely in daily life, and the stories of business cards can't be finished.

Printing business cards used to be like getting a marriage certificate.

In the early 1980s, some small commodity wholesalers who came back from the coast brought their business cards to Chongqing on a large scale for the first time. When the business card first landed in Chongqing, it was a symbol of identity and status. People are often proud of having a business card, and those who get it will show it off in front of relatives and friends intentionally or unintentionally.

Ordinary people want to print business cards, they have to apply first and have a letter of introduction from the company before they can print business cards. Deng Xianyou, who lives in Hualong Bridge, is a retired worker in a printing factory. He clearly remembers the grand occasion of queuing to print business cards: "We simply ignore ordinary people. In those years, the printing house was full of cows. " This situation continued until the mid-1990s. Business cards are no longer just the patent of certain people. A facade, a machine, a few workers and a business card club can be opened. Overnight, business card clubs mushroomed in the streets. The price of business cards has plummeted all the way, and the service slogan is "wait and see".

Business cards fly into the homes of ordinary people. Ordinary staff and workers can have their own personal business cards. Even street vendors and even junk collectors may suddenly give you a business card.

From Rough White Paper to "Equal Priority"

The original business card, whether it is paper selection, typesetting and printing, layout design or overall quality, can be described in one word: earth. At that time, the printed business cards were all white paper commonly known as "rough card white" with rough surface. Some people say that it is similar to the paper used in the current packaging box.

Before the mid-1980s, business cards were relatively simple, with only titles, office telephone numbers and office addresses. Someone commented on this kind of business card: "It's like a work permit without a photo, but with a mailing address and postal code."

By the mid-1990s, the overall level of business cards had made a qualitative breakthrough. The paper used to make business cards is no longer the material of "packaging box", but waterproof, wrinkle-proof, bright, gold-plated, silver-inlaid and fragrant. As for the layout, there are many designs, traditional Chinese characters, simplified Chinese characters, and Chinese and English contrast. Entering the 2 1 century is the most personalized electronic business card era in the network era.

It's not that I don't understand, it's that you change quickly.

In the early 1980s, Chongqing's business cards were almost all black and white. There are only basic contents such as name, company, address and postcode on the business card, and TVU is blank. A good friend of the reporter, next-door neighbor Aunt Wang's house, had a phone call very early. He wrote the words "Please call Aunt Wang next door" on the "household appliances", which turned out to be his nickname.

By the mid-1990s, almost everyone hung a pager around their waist. Therefore, a new content call sign is added to the business card. A friend of the reporter was a salesman and lived in a big yard without a telephone. He made an appointment with an aunt who set up a cigarette stall nearby to call someone. Whenever I get a call, my aunt walks around two corners 100 meters to call him, and he walks around two corners 100 meters to pick him up. The two of them walked a mile back and forth.

The fastest change in business cards is the number of telephone numbers, from four or five digits to seven or eight digits. It is preceded by the area code (0086) of provinces, cities and even China, and there is a long list of mobile phone numbers. Later, "Yi Meier" was added.

Seeing flowers in the fog is also true and illusory.

The upgrade of business cards is dazzling, and the meaning it represents is even more unforgettable.

I came across a business card of a university lecturer in the 1980s the other day. Now, don't say it's hard to see the "lecturer" business card. Even the "associate professor" will say, "Sorry, I don't have a business card."

After the 1990s, it is not uncommon for some people in the society to cheat by using fake business cards under the vague banner of "Special Consultant of Research Center" or "Executive Director of Research Center".

In recent years, business cards have played a new role-appellation manufacturing. Someone has just studied for two years or even a year, and the business card is impressively printed with "Doctor"! In fact, he is just a "doctoral student".

Business cards represent personality: the first one is vanity. It belongs to a deputy director. The name of the deputy director is clearly printed on his business card, but a bracket is added to the left to indicate the bureau-level treatment.

The second kind is a hermit, belonging to a writer. The old man's business card only says: China citizen, thinker.

The third kind of arrogance is the painter. There are only five words printed on his business card: China.

The fourth is exaggeration. The front of the business card is a color-coded image, because the past years are long, which is a little different from him. On the back is the glorious course of his life. Contrary to the painter, he provided too much information. It feels like a eulogy, not a business card.

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History of China's Business Cards (Famous Posts)

In the history book Biography of Li Sheng and Lu Jia, it is recorded that Pei Gong and Liu Bang left Chen with their troops, and the emissary was afraid and lost his official position.

The "name" here is what later generations call a famous card (business card). So as early as the Qin and Han Dynasties, China's earliest business cards appeared.

In the Tang and Song Dynasties, a kind of sticker named "door shape" was popular, and its style was "more complicated than famous paper". Its predecessor was a public form given by subordinates when they met their superiors, and then it became common when they visited the New Year in private.

During the Ming and Qing Dynasties, the so-called "calligraphy" appeared. This is a kind of sticker used by subordinates when they saw their superiors or students at that time. Usually folded into 6 pages of cotton paper, plus a bottom shell. Xiaguan looked at Shangguan's pitcher and used a blue bottom shell. When his students met his teacher for the first time, he regarded HongLing as the bottom shell.

Reporter Xu Tao/Twain