1, sales psychology interprets sales activities from a psychological perspective, involving psychology and marketing. Taking sales activities as the main line, combined with related psychological terms, this paper systematically and scientifically tells the application of psychology in sales activities. Through a large number of psychological principles, psychological experiments, actual sales cases, interesting sales stories and historical allusions, sales psychology vividly tells the psychology of salespeople, customer psychology and sales strategies.

2. The Sales Words of Absolute Deal is a book published by Guangdong Publishing Group and Guangdong Economic Publishing House on 20 10. The author is zhangqian, and some sales words are introduced in the book.

3. Marketing War is a book published by China Finance and Economics Publishing House in August 2002. The authors are AL Ries and Jack Trout. ? This book is praised by American business circles as a "war debate" on corporate marketing. This book focuses on four common strategic forms in marketing activities, such as defensive warfare, offensive warfare, flanking warfare and guerrilla warfare. In view of each form, this paper puts forward three principles that should be followed and how to apply these principles in specific marketing activities.

4. Marketing Revolution is a book published by Machinery Industry Press 20 1 1 by AL Ries and Jack Trout. This book mainly tells the story that a brand-new marketing theory triggered the revolutionary thinking revolution of entrepreneurs in marketing.

5. Marketing Keywords16 is a book published by Machinery Industry Press on June 0, 20 14 by Ye Maozhong. This book analyzes marketing from different aspects and different starting points.