1. Analysis of the pros and cons of Taobao’s operations.

According to the rules of Taobao, the key to doing well on Taobao is to have the following five advantages:

1. Supply of goods; 2. Promotion; 3. Funds; 4. Fans; 5. Team .

A simple principle: for each of the above, the success probability increases by about 20; for all of them, the success probability is nearly 100; for at least 3, the success probability of 60 is the most basic. Let’s take a look at this How many of the 5 advantages does this classmate currently have? We use the elimination method to analyze.

1. Funds.

Taobao lacks two degrees, loyalty and trust. Without these two degrees, competition tends to be simplified. The only criteria are price and free shipping, and nothing else.

If you want to compete with others on price, you have to create a hot product. The purchase volume at one time should be large, not 10 or 20 pieces, but at least hundreds or hundreds of pieces. You can do it if you have the quantity. Get a lower price so that you can take advantage of the price advantage to compete with your opponents. If there is no advantage in capital and the unit price cannot be lowered, how can we compete? So the price is a flaw. Can the funds be resolved immediately? Obviously it can't be done!

Most sales are about value. But under Taobao’s price comparison system, consumers don’t have time and negotiation costs. They can negotiate prices with 5 or even 10 companies at the same time. If they are offline, consumers will have to negotiate with one company. Negotiating prices requires a fixed time cost. It may take an entire afternoon to buy a piece of clothing. Now it may only take 10 minutes to complete the purchase. This greatly increases consumers' choice opportunities. In such a short time, what is better? As far as price is concerned, whoever gets it cheaper buys it. This is the characteristic of e-commerce.

So we are completely exposed to Taobao’s price system. This system will produce a result: the strong will become stronger and the weak will become weaker. In the end, small and medium-sized sellers will be eliminated. Let’s take a look at the funds. Can we invest 300,000 in the next three months? If you can't invest, you have no advantage in capital.

There is no financial investment in the women's clothing model, and relying on building fans is just a cloud. Clothing has a disadvantage - seasons change too quickly, most companies are stuck with inventory, and their only working capital is constantly diluted by inventory.

Let’s think about a concept. For clearing inventory, it must be a discount promotion, and a discount will hurt the fan base in front. People bought it at the regular price, and now you sell it at the clearance price, so that your fans I will never buy from your store again.

This situation is slightly better offline. Fans don’t come to visit every day. There will be a promotion in these two days, and fans will pass by without coming. How do offline brands do it? We often find some remote places as dumping bases, which are easy to dump without affecting the mainstream market.

Can this be done on Taobao? Can you do mass dumping in your store? (No) You need to open another store specifically for dumping, which will lead to many other problems. What is your ranking? Can you make money after ranking more than a dozen pages? In order to rank, you have to brush orders and invest a lot of energy. These are difficult problems to solve.

2. Supply.

Who is really making money in this era? From the perspective of Taobao's business model, it is the manufacturer who makes money, and he makes money by relying on hundreds of distributors. Why? Offline distribution at least has regional protection and no cross-selling; online, there is no problem of cross-selling or not. I don’t care who is selling, anyway, they are selling my products. Distributors fight among themselves, and the manufacturer doesn’t care, and the result is a loss. are still distributors.

You are now quite a distributor. This kind of distributor has fatal flaws. The supply of goods is open. How can we play?

Strictly speaking, the problem of supply cannot be solved, because you cannot control the manufacturer. You can control the manufacturer because the sales volume is large, and the large sales volume manufacturer will customize production for you. Only in this way can it be possible to cultivate your fans. Without a fan base, your customization can easily be copied by others, and you will fall into another vicious cycle.

3. Team.

There is a famous saying in the e-commerce circle: "Internal links are king, external links are king." We should spend our efforts on external links and try to attract customers in, unless we have a team. If there is such a Team, he must first see the advantages of your project. If the project has no advantages, why should others follow you? There are 7 million sellers on Taobao. Who should we do business with? Why should we do business with you?

Without core strengths, it is almost impossible to build a team.

4. Promotion:

Taobao customers are now in a semi-dead state. In the past, you could find Taobao customers for promotion, but there was still some hope. Now accounts with incomes of more than 10,000 yuan have basically been banned. It was frozen and blocked. This is a well-known incident, and a large number of Taobao customers left. In this case, external drainage is lost, and only through trains can be opened internally. This is what Taobao hopes to see, but what is the essence of fighting for through trains? It’s funding, but does funding have any advantages? Obviously not, so promotion does not have an advantage. How about self-taught promotion techniques?

For at least two months, you have invested at least ten hours a day in promotion. Why? The reason is simple. If you post a message on a forum, post bar, or Weibo, within a few minutes, other people’s messages will come up, and your message will be blocked. You need to continue to post and upvote posts. This is a long-term job. It requires constant repetition and persistence. Without more than ten hours of investment every day, nothing will happen.

If you don’t understand promotion, you will have to spend 10,000 to 20,000 yuan to learn e-commerce promotion techniques. If you are the only one who wants to open a store and do promotion, it is impossible for one person to do two things at the same time. of.

5. Fan base.

Why do we talk about the fan economy? With fans, there is a certain degree of loyalty. The price is not too sensitive, but the value is more important. But fans can’t be accumulated in a day or two. Can it be completed in a month? To be honest, I can’t do it! Can it be completed in 3 months? To be honest, there is no hope.

There is a case of a gangster in the circle. He makes weight loss products. He runs Renren. He found an empty room in the county and ran five network cables. For ordinary people, dozens of accounts are already very powerful. , he applied for hundreds of accounts. Not enough manpower? He hired a group of migrant workers at 200 yuan/person/day, and they were paid for each day they worked. He urged them to add friends every day.

In half a year, he added nearly 5 million friends! Looking at this magnitude and this championship-level habit, is it difficult not to make money? Later, I used these accounts to post advertisements every day, and it was common to earn more than 100,000 yuan a month. This is called building a fan economy. If you don’t reach this level of magnitude, there is no hope of opening a store on Taobao. Taobao’s current stores are all manufacturers.

We must be good at absorbing nutrients from other people’s cases, so that we can progress faster. We cannot say that we only take a serious look at solving our own problems. How can we make progress in that case?

All WeChat, Weibo, Taobao, these are tools. Tools cannot bring benefits. Only by building a fan base through these tools can you make money. The two have different meanings, so we should discuss whether the tools are handy or not. It doesn’t mean much, the key is the order of magnitude of the fan base! Not 50,000 people, not 500,000 people, but 5 million people. This order of magnitude is the key word we want to talk about. Here comes the core question, can you build your own fan base? Without a fan base, there is nothing to say, and there is no way to make money.

There are many divisions in the workplace, right? Sale? manage? technology? Enter the factory? ...

It depends on your choice.