Only by being ambitious, open-minded and caring for the world can we do things that are more beneficial to mankind and society. Modest and prudent, keep a low profile. Only in this way will it not be damaged.
"Deep scouring beach, low weir" is a famous saying of Dujiangyan water conservancy project. These six-character water control classics not only reflect the excellent ideas and thoughts of the ancients, but also have important reference significance for modern people's life management and enterprise management. Everyone doesn't have to control water, but we all have to control our own lives.
Business philosophy
Put forward the background
Facing the unprecedented pressure brought by the financial crisis, Ren, the president of Huawei, put forward a very interesting new concept in an internal speech in early 2009, which was called "deep scouring beach, low weir".
"Deep scouring the beach and low weir" actually put forward the internal and external strategies of enterprises during the financial crisis. Deep scouring refers to further tapping one's own potential within an enterprise.
Facing the financial crisis, some enterprises cut R&D and marketing expenses in order to reduce expenses and save costs, which are actually the key links of their core competitiveness. Cutting these expenses will have a fatal impact on the long-term development of enterprises. For example, a few years ago, some mobile phone manufacturers ignored R&D and technological innovation for immediate benefits, and even outsourced marketing to channel providers. As a result, it didn't take long for the once-popular brands to disappear one by one, and the lesson was very painful.
These cases in turn prove that the cost related to the core competitiveness of enterprises can not be reduced at any time, even in the financial crisis, we must grit our teeth and insist on continuous investment. Otherwise, an enterprise will soon be submerged by the wave of technological progress, and may have fallen before the arrival of industrial spring.
Because of this, Yin Yimin, president of ZTE, said in a recent interview with the media that there is a gap between ZTE's profit margin and its image as a high-risk and high-return high-tech company, and there is also a gap with some excellent foundry companies. We can make the profit rate of that year very high, such as reducing management fees and R&D expenses. But this will damage the core competence of the company, which is not good for long-term development, so we can't do this.