Faith is not beautiful, good words are not believed, good people don't argue, bad debaters, knowledgeable people don't know, and knowledgeable people don't know. Sages think that the more they have, the more they have with others. Heaven has advantages and disadvantages, and saints fight for it.

literal translation

Honest words are not gorgeous, and gorgeous words are dishonest. Strong ability without sophistry, poor sophistry. Wise people don't read, and those who are good at reading have no wisdom. Every little makes a mickle. The more sages do for others, the richer they are. The more they give to others, the more they benefit. The core of justice is to benefit without harm, and the key to being a saint is to do things without dispute.

cause analysis

The movement against Tao conforms to the people's wishes; It is normal to differ in appearance, but it is true to differ inside and outside; If the Tao goes against it, things will go against it, if people want to advance, they will go back, and things will go against it; Those who respect the Tao are holy, so they do the opposite; He who indulges himself is a fool and always keeps going. Reverse operation, give up the basics, go forward bravely, and be insatiable. For the Tao, it is strengthened in the spiral and matured in the ups and downs; Indulgence falls in the rise and gets lost in the progress.

Application scenario

Wise men seek survival on a solid foundation, while fools are shattered in development; Don't be greedy for perfection and quick success, but accumulate wealth in repetition, strengthen in repetition, improve slowly, refine in narrowness and accumulate in consumption. Any thinking and way that is more, faster, better and more economical will do more harm than good, and it is not conducive to long-term changes.

marketing case

Excellent enterprises will concentrate on core technologies, key equipment and necessary materials. Most of them are in-depth research and development, with huge investment and long-term accumulation. They don't seek rapid growth, rapid expansion, easy profit, short-term gains and losses, fancy and cross-border learning. They are simple and true, low-key and speechless, and dedicated. For example, many western enterprises gradually give up terminal, exposed and superficial product production, turn to core, key and necessary technologies and materials, lay out invisible fields such as chips, software and materials in advance, conduct in-depth research, invest heavily, accumulate for a long time, and build core advantages in a time-consuming, labor-intensive and money-consuming way.