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What is the design concept of Yunnan Baiyao?
Idea: Protect life and health.

This mission is the condensation of the history of Yunnan Baiyao 1 19, and it is also the tradition of China doctor Yamatonokusushi. For thousands of years, the mission of Chinese medicine is to "save the world by hanging pots", which is the medicine bag for pot makers and practitioners; The whole life of the world, the world and the doctor is to help the world with medicine bags on their backs.

It is no exaggeration to say that doctors and practitioners have the responsibility to save the world and create people. Fan Zhongyan, a great writer in the Song Dynasty, left a famous saying, "Worry about the world first, and enjoy it later." He was the most virtuous prime minister in the Song Dynasty. He quit his job and became a doctor who helped the world, thus leaving another famous saying-"If you don't take a good look, you will be a good doctor".

Liang Xiang's mission is to help the country, and the mission of a good doctor is to treat the people. In the eyes of ancient intellectuals in China, being an official and practicing medicine were both valuable life pursuits.

Qu, the founder of Yunnan Baiyao, is the practitioner of this mission. He took it as his duty to "save the world by hanging a pot", traveled all over the world, cured countless patients, and created Yunnan Baiyao, a "medicine for traumatology", which opened a long history of Baiyao 1 19.

Yunnan Baiyao has been passed down from generation to generation, inheriting innovation and endless life!

"Life is easy" is the source of endless life, which comes from Zhouyi. The former's destiny is the foundation, while the latter's destiny is reconstruction, and "easy" is change. The positive solution of this sentence is: because the universe and the world are always in the process of change, the existence of any life will inevitably change iterations. Zhou Dunyi, a philosopher in the Northern Song Dynasty, also had the same explanation: "Everything changes endlessly". So is natural life, so is social evolution, and so is the survival of enterprises.

The survival history of Yunnan Baiyao 100 years is a process of creation and reconstruction, and it is an endless history. Baiyao has formed a survival concept to support the realization of its mission in the endless course of a hundred years.