brand D&: d&; G(D andG)
Country of establishment: Italy
Founder: Domenico Dolce& Stefano Gabbana
Place of origin: Italy
Year of establishment: 1994
Product line: men's and women's clothing, ready-made clothing, perfume, jewelry, cosmetics and leather goods
Head office: Dolce, Milan, Italy. The logo of Gabbana comes from the names of its two founders, Domenico Dolce (born in 1958) and Stefano Gabbana (born in 1962). Their fashion shop is headquartered in Milan, and together with brands such as Gucci and Prada, it has revitalized the Italian fashion industry.
Domenico Dolce， Generosa。 He started as a designer in his father Saverio's small clothing factory when he was very young.
Stefano Gabbana of Venetian descent was born in Milan on November 14th, 1962. He first studied graphic design and painting, and later became interested in fashion. After they met, they worked as assistant designers in a fashion shop in Milan for two years, and then they decided to open their own design studio. Based on the expression and transmission of a strange new concept with great personal taste, the two men came together and started their friendly cooperation, sharing their love for the art and architectural style of the Baroque period. In 1985, they combined their names to form their own company. Appreciating their design products, we can realize that most of the creative inspiration of these two partners comes from the design concept of Dolce, a sicilian.
Dolce& Gabbana first stood out in the fashion world in 1985 when she showed their new concept product series named after three names at the Milan fashion show. The two duets have made great efforts to achieve this breakthrough, and another important factor for their success certainly depends on the recognition of the reporters and audience who watched the show at that time.
this brand is the top representative of the new generation marked with products made in Italy, and it soon became famous all over the world. The first success was given to Dolce &; Gabbana's great confidence enables them to continue to create their own fashion brands along their own unique perspective in fashion design. Since then, its product business scope has gradually expanded.
in p>1988, Dolce &; Gabbana signed a contract with Onward Kashiyama to start distributing their products to Japan. And just last year (1987), Dolce &; Gabbana released a series of knitted clothes.
1989 Dolce &; Gabbana's first collection of lingerie and beach clothes went on sale. Then in 199, Dolce &; Gabbana menswear products were born.
after that, Dolce &; Gabbana signed a long-term agreement with Genny Group to design the same product line for them. Then, Dolce &; Gabbana has opened a number of fashionable women's boutiques. The first one is in Milan, then in Hong Kong, Singapore, Taipei and Seoul, South Korea.
D& G was launched in 1994 as Dolce &; Gabbana's sub-line, while continuing the spirit of the first-line brand, adds humorous and wild elements to attract young people. The wild leopard print was once D&; The representative pattern of G has become a popular symbol of European style that young people yearn for. D& G's limelight has greatly surpassed its first-line brand. It's no exaggeration to describe this brand as quaint.
Two brand designers known as the best fashion duo conquered a large number of young people with their different fashion styles. No matter in style or color, it looks much younger. On the other hand, in the design, a large number of elastic materials are used, and bright colors are added to make the clothes fashionable and easy to wear. D& G is also the embodiment of young people's spirit, representing the young style of freedom and individuality, and sometimes it smells of rebellion. Domenico Dolce ,Stefano Gabbana
Designers Domenico Dolci and Stefano Stefano Gabbana.
Domenico Dolce was born on August 13th, 1958 in Polizzi Generosa near Palermo, Sicily, the largest island in the Mediterranean. He started choosing cloth, cutting and tailoring in his father Saverio's small clothing factory when he was very young. Stefano Gabbana, a Venetian, was born in Milan on November 14th, 1962. He first studied graphic design and painting, and later became interested in fashion. Working together to create dolce & gabbana (Dolce &; Before the brand of GABBANA, their life paths were completely different, and it was not until they met in Milan that dolce & gabbana (Dolce &; GABBANA) the birth of the brand.
dolce & gabbana (Dolce &; Gabbana) The famous saying of two designers:
"My dream is to be a tailor and open a small studio to make beautiful clothes for women. I will have my own old customers and my own sofa. I will invite them to drink tea and enjoy a comfortable atmosphere. " -Domenico Dolce
"My dream is to work from 2: sharp to 2: 15 every day, and I will do massage, go shopping and spend money the rest of the time." -Stefano Gabbana Domenico Dolce and Stefano Gabbana, two Italians, are working together to create Dolce &; Before Gabbana brand, the road of life was completely different. In one hour, I often followed my father to choose fabrics, cut and tailor in a small clothing store. The other one had nothing to do with fashion. It was not until they met in Milan that Dolce &; The birth of Gabbana.
Dolce & Gabbana's style is very unique. At the beginning of her business, she not only declined to deliver to the large garment factory for OEM production, but also insisted on making plates, tailors, samples and decorative accessories and all the clothes herself, and only hired non-professional models to walk the catwalk, which was quite unique to the fashion industry that paid attention to ostentation and extravagance at that time. In the exhibition, classical music, makeup, Mediterranean hairstyles and the Sicilian style of southern Italy run by models with black hair and southern women's figure are often played, which almost becomes Dolce &; Gabbana's unique logo style. Dolce & Gabbana's clothing has always used black as the main color of Catholic women, and the religious color of southern Europe has also been transferred to the expression of patterns. In addition to the creative inspiration of Sicily in southern Italy, it emphasizes sexy curves, such as underwear-style vest tailoring with suits, which is Dolce &; Gabbana's most typical costume style. Italian women wear exquisite accessories, which makes Dolce &; Gabbana's accessories are quite gorgeous, from retro handbags made of fur to knee socks embroidered with patterns, all of which are very dolce &; Gabbana design style. Compared with ornaments, Dolce &; Gabbana's glasses are relatively low-key, avoiding complicated metal decoration, and the retro and simple design highlights the capable urban temperament.
The trend of underwear wearing outside in the early 199s laid the foundation for Dolce &; Gabbana underwear and swimsuit series are the basis of retro style, and underwear with traditional style has become an important matching item. And its perfume has won many awards, big and small. It is worth mentioning that Dolce &; Gabbana is not equal to D&; G，D& G the increasingly popular young deck. The two combine ten thousand kinds of customs from Italy, bringing energetic style and creativity to the fashion circle. D& G's success is obvious to all in the fashion world, and even the sales of secondary cards surpass the main cards. The general view in the industry is that the relative parity route of the secondary brand has shrunk the luxury market of the main brand. When people can buy a brand, no matter the cheaper product of the main brand, most people choose the cheaper one. Main card dolce &; Gabbana's D& is more complicated, while D&; G is like Dolce &; Short for Gabbana, this is undoubtedly reducing Dolce &; Brand value of Gabbana.
deck theory holds that when a $3 Dolce &; When Gabbana dresses are hung next to the $3, skirts of the same brand, consumers are bound to have doubts about the quality or value conveyed by this brand. "Dolce's high-end brand is the embodiment of fashion value, while the lower-priced sub-brand weakens consumers' concept." Fashion consumer consultant Jim Taylor said.
in fact, this view of Mr Taylor was mentioned in this week's training for senior officials of luxury goods companies. He believes that today's luxury companies are constantly creating brand stratification, which leads to consumers' purchase doubts. "The biggest worry for high-end consumers is that a brand provides them with different grades and different quality products," he said at the American Fashion Summit in Utah. On the other hand, Dolce &; Gabbana seems to have been influenced by its deck, and its value in the hearts of fashion consumers seems to be not as good as before.
Although different trademarks are used, even in the merchandise display, they are deliberately distinguished from other series, but today's luxury brands are not going to operate them as two brands. Also in H&; There is a similar example in M, as H&; M a relatively independent series of Divided H& quite rich styles and categories, but it is always only used as H&; A series of "teenagers" by M appeared only in H&; M's hometown Stockholm owns some separate concept stores. As for the sub-line, let's leave it to brands that are idle and short of money. D& G store catalogue
Beijing
New World Color Spinning Department Store
wanda plaza Block A, No.93 Jianguo Road, Chaoyang District (2 meters west of the northeast exit of Dawang Road Station)
Shanghai
Jiuguang Department Store
No.1618 Nanjing West Road
Isetan Store in Meilong Town
No.138 Nanjing West Road (Meilong Town Square