A breakthrough is to dare to break the limitations of conventional thinking and bring forth new ideas. Subversion is to make customers shine at the moment. China has a famous saying since ancient times that "the outsider can see clearly when the authorities are confused", and Party A's seeking for Party B's outsider is seeking for a new solution. "Onlookers" are supposed to "break" and then "stand" before they can clear the sky.

Xu Dawei's planning team believes that there is never a lack of "incremental innovation" in this world, and many enterprises themselves are innovating a little every day, but what the world needs most is "breakthrough innovation". A real planner should not only be a beautifier and improver, but also a pioneer, explorer, challenger, adventurer, dreamer and practitioner. Breakthrough and subversion are the source of all inventions and creations, but also the driving force for the continuous progress of the whole society. Urban marketing strives to regard the city as an enterprise, and publicize or sell various resources of specific cities to target audiences or target customers by modern marketing means. Xu Dawei believes that everything is a product, and everything needs planning. A city can also be regarded as a big enterprise, where resources include products, enterprises, brands, cultural atmosphere, trade environment, investment environment, living environment and even the image of the city, and so on. China's music-raising capital-Guangxi Fusui, China's spirulina capital-Inner Mongolia Otog Banner, China's vinegar capital-Shanxi Qingxu, etc. all came into being in the planning team of Xu Dawei. In actual combat for many years, Xu Dawei advertising company has rich practical experience, and also summed up the systematic urban marketing theory. Urban marketing is a marketing science that uses the methodology of marketing to systematically plan and integrate the political and economic resources of the city in order to find a development route that conforms to the laws of market economy. By establishing urban brands, improving the comprehensive competitiveness of the city and attracting more available social resources, it can promote the benign development of the city and meet the material and cultural needs of urban people.