Li Jiaqi’s mantra for himself? Oh my god, buy it, buy it! ?Applying for a trademark, many netizens expressed opposition, and many netizens expressed approval. What do you think of this matter?

The cause of the incident:

As for the anchors who bring goods, Li Jiaqi has a great reputation. At the slightest sign of trouble, he will be on the hot search. Not long ago, Qichacha showed that Shanghai Makeup Jia E-Commerce Co., Ltd. applied to register a sound trademark on April 7? Oh my god, buy it, buy it! ?The current status is awaiting review. This company was established in March 2019. The legal representative is Qi Zhenbo, and Li Jiaqi is the second largest shareholder, holding 49% of the shares, and is the ultimate beneficiary.

In other words, Li Jiaqi’s own mantra? Oh my god, buy it, buy it! ?If you apply for a trademark, can you apply for a trademark with just a mantra? When the news came out, it immediately attracted heated discussions among the audience.

Although Li Jiaqi is a product anchor and an Internet celebrity in a broad sense, in fact, Li Jiaqi has been out of the industry for a long time and is frequently searched. People who often watch Li Jiaqi’s live broadcasts will find, oh my god, buy it, buy it! ?It’s one of the features of Li Jiaqi’s live broadcast, and this sentence is really popular.

It is understood that after Li Jiaqi became popular, his mantras also skyrocketed on the short video platform. Many people imitated his mantras and made many similar short videos. ?oh my god, buy it buy it! ?This sentence is also very charming and magical, and it once became a brainwashing term.

But this sentence is so popular. When applying for a trademark now, many people say they can’t understand it. Can a catchphrase also be applied for a trademark? If the application is successful, will I not be able to say this again in the future?

Netizens’ views:

When it comes to Li Jiaqi’s application for a trademark for his mantra, netizens mainly hold two views, one is in agreement and the other is in opposition.

Netizens who agreed felt that Li Jiaqi was protecting his intellectual property rights. Since this sentence was uttered by him and it became a "famous saying", then he enjoys the intellectual property rights of this sentence, and there is nothing wrong with applying for a trademark. This is also an act of practicing intellectual property protection.

Moreover, just applying for a trademark does not mean that ordinary people cannot say that it cannot be used. As long as it is not used for commercial purposes or for profit, everyone can still use it. Protecting intellectual property rights is a good move.

Opposing netizens felt that it was just a sentence and it only became popular after he said it. Applying for a trademark just for one sentence would be a bit fussy and would inevitably make people disgusted.

Summary:

In fact, it is not unreasonable for Li Jiaqi to apply for a trademark. With the rapid development of information, it is necessary to protect intellectual property rights. ?oh my god, buy it buy it! ?This is what Li Jiaqi said, and it has gradually become a famous sentence on the Internet. He does have the right to use this sentence. This sentence has also become Li Jiaqi's representative.

Some businesses use this sentence to seek benefits, which is also a disguised form of infringement. If this trademark can really be applied for, it will definitely become a representative event in the industry. At the same time, it will also attract everyone's attention to intellectual property rights, killing multiple birds with one stone. I just don’t know if I can apply for a trademark for a catchphrase?