1, brand positioning: Shifu Tire is a century-old tire brand owned by Cooper Tire & Rubber Company and a high-end brand owned by Cooper. Master Tire aims to provide high-quality, high-performance tire products, pay attention to product innovation, quality and reliability, and meet the needs of different consumers.

2. Price: The price of Master tire is relatively high, which belongs to the middle and high-grade tire price range, and the price range is between 550 and 980 yuan. This is because Master Tire pays attention to the quality and performance of products and adopts advanced production technology and materials, thus ensuring the durability, comfort and safety of tires.

3. Brand awareness: Master Tire has a high visibility and influence in the global tire market, and Master Tire has won many certifications and awards from international authoritative organizations.