Same 12-year-old, totally different fate. Su Hua wrote the first line of code in his life when he was 12 years old, while online celebrity Lily, a "full-time dancer", was raped at the age of 12.

Su Hua, the founder and CEO of Aauto Quicker, once said that he hoped that Aauto Quicker would be a mirror of the world, reflecting the most complete and accurate appearance of the world and recording everyone. In fact, there is nothing wrong with this statement itself. The world is originally diverse, and people need to recognize and respect different cultural levels.

However, Aauto Quicker didn't completely record your life, but became a "demon mirror" of some hierarchical societies, which made people see Grandpa Hong Mao and his followers who were obsessed with dancing, and also showed a cruel world of "teenage pregnancy" and "anchor falling from the building".

One shocking case after another not only subverts people's cognition, but also pushes Aauto Quicker to the forefront of public opinion once again.

on 25th, Aauto Quicker publicly responded to these controversial contents. Ceng Guangming, its partner, said at the meeting that Aauto Quicker did his best to manage the platform, and his behavior was public security management. He further emphasized that "most users in Aauto Quicker come from cities below the second tier, and their highest education is lower than that of high school. What they shoot looks very low in the urban elite, but they are not in the judgment framework of the elite."

But this honest response made the brand washing and upgrading plans of Suhua and Aauto Quicker in recent years go up in smoke.

Unforgettable brand

Suhua has repeatedly emphasized that Aauto Quicker is a platform for recording the world. "Whether you drive a tractor or a Ferrari, it is the same in Aauto Quicker." He believes that record, inclusiveness, technology-driven and youth are the four key words for Aauto Quicker's rapid growth. But as everyone knows, behind these keywords of Aauto Quicker, there is a hidden danger.

Aauto Quicker's four keywords reveal that its platform has a low entry threshold for users (including anchors), and a large number of young or less educated users are flooding the platform, and they have a high demand for all kinds of exotic, weird and vulgar things. In this way, the content and users on the fast hand are labeled as low.

Understanding Notes once wrote in the article "Crime and Punishment in Live Broadcasting of Alternative Aauto Quicker: 17 Seconds for Vulgarity to Support 4 Million People" that real farmers don't watch live broadcasts or short videos, and the main user groups in Aauto Quicker are not at the bottom, but in the interlayer between towns and urban and rural areas. And their demand for novelty-seeking content is obviously higher than that of ordinary and ordinary life records.

At that time, the internal staff in Aauto Quicker also found out the problem of understanding the note theory, saying that their core users were all located in the north, Guangzhou and Shenzhen, but they didn't understand the mezzanine mentioned in the note, let alone the legendary bottom. Not only that, Suhua also introduced in many public occasions that the user groups in Aauto Quicker are not what the outside world thinks, but are evenly distributed, with the largest number of users in the north, Guangzhou and Shenzhen.

However, after a series of vicious incidents since November, Aauto Quicker's user groups and video content have once again been pushed to the public for scrutiny. However, Ceng Guangming's honest attitude made Suhua and Aauto Quicker's claims of "quality users" and first-tier cities fall apart. This wave comes from the face of his old iron, which can be said to be very 6.

moreover, third-party data can also confirm that the distribution areas of major users in Aauto Quicker are not consistent with the recent publicity in Aauto Quicker. According to the data obtained from Analysys, Aauto Quicker does have a certain number of users in first-tier cities such as Beijing and Guangzhou, but the proportion of users is not high. Nearly 5% of users are from other provinces and cities, and county-level cities and towns also account for more than 3%.

In addition, in terms of income structure and age structure, the proportion of users under the age of 3 with low consumption capacity in Aauto Quicker is the largest among the same type of applications. In other words, the vast majority of users who use Aauto Quicker are still young users with low and middle income. Aauto Quicker also revealed that users of the post-9s platform accounted for 87%.

In addition, the structure of users also determines to some extent what kind of content can be better disseminated on the Aauto Quicker platform, and the anchor can get higher income. In a report in Southern Weekend, it is written that once the video becomes popular, it will suck a lot of powder, which means rewards and income.

In other words, the likes and dislikes of fast users are directly related to the income of the anchor. The more content is viewed, the more it is recommended, and the income of the anchor will be higher accordingly. Therefore, we will see all kinds of weird, curious but high-traffic video content on the fast hand for a long time, and the unacceptable thing is the teenage pregnancy after .

On October 3th, Weibo KOL "Media Laowang" sent a message to Weibo, saying, "I saw a pregnancy video sent by a 14-year-old girl on Aauto Quicker, which is not a case. Aauto Quicker has set off a baby-mother stream after ", accompanied by several video screenshots. The screenshot shows that one of the Aauto Quicker anchors named "Little Ice Girl with Lemon Flavor" claimed to be a mother at the age of 14. The news immediately caused a hot discussion among netizens. What happened to China's post-?

In the face of so many vulgar and even self-polluted contents, Aauto Quicker is not without achievements. On October 31st, Aauto Quicker cleaned up similar video content on the platform. Ceng Guangming said that Aauto Quicker has set up a review team of more than 1, people, and combined with intelligent identification technology, the videos are reviewed before being sent. However, the so-called technology-driven wisdom of the platform will still "encourage" users or anchors to upload and watch such content, and the brand of Aauto Quicker is hard to hide.

"Waterloo" struggling against

But knowing the notes, I feel that the world should not be branded as vulgar. Neither does Aauto Quicker.

Since the article "Cruel Stories at the Bottom: China of a Video Software" which exploded on the Internet in June last year, Aauto Quicker has attracted much attention, and it has also started to try to change, trying to put aside vulgar labels and fight hard to make it a high-end and healthy platform.

I think everyone remembers the "pseudo-charity" incident last year. Two Aauto Quicker anchors distributed money to the elderly and children in Liangshan poverty-stricken mountainous areas, but they immediately took back the money after the live broadcast. Later, when it came to light, both the anchor and Aauto Quicker were strongly condemned by the society and attracted the attention of relevant departments. A month later, the two anchors were sentenced to three years, eight months and three years and six months in prison by the Liangshan Intermediate People's Court for cyber fraud.

In fact, before the relevant law enforcement departments made a ruling, Aauto Quicker also gave corresponding titles to the two anchors involved. Suhua said in an internal email at the time: "Our growing influence also means that we need to better fulfill our platform management responsibilities and assume more social responsibilities."

It can be seen that Aauto Quicker is really trying to improve the chaotic state of the platform in the past and reverse the judgment of the outside world. Moreover, this kind of action will be more clear in 217. As we all know, Aauto Quicker started a large-scale marketing campaign in 217, including placing outdoor advertisements in subways and bus stops in major cities, and naming or sponsoring a number of popular variety shows, such as Running Man and Tucao Conference.

It can be clearly seen that Aauto Quicker has spared no expense in accelerating brand promotion and upgrading, changing the style of not wanting people's attention before, and appearing in the crowd in various ways. Moreover, knowing the notes, I noticed that even Suhua, a programmer who has always been a low-key family, began to frequently wander around various forums and summits to give speeches and convey the message that Aauto Quicker is not low to the outside world.

however, the reality is not optimistic. Although Aauto Quicker claims to have censored the content and monitored the users and anchors to some extent, we really haven't seen any more videos that challenge people's physiological acceptance, such as firecrackers exploding their crotch and eating raw and dead pork, but the content such as eye-catching and self-pollution is still emerging one after another.

Recently, Hu Moumou, a Aauto Quicker anchor in Heilongjiang Province, pretended to be a policeman, and was reported by netizens after he was found not wearing the alarm and not going to work. Subsequently, the local police station verified that Hu Moumou was an unemployed person, not a police officer. He bought a "police uniform" through the Internet for live video broadcast, which violated relevant laws and regulations and was punished by administrative detention for 15 days.

On December 24th, China Jiangsu Net reported that Li, a construction site employee in Lianyungang, had not earned more than 1, yuan a month in Aauto Quicker for half a year, so he took risks and fabricated the false news that "developers bribed relevant departments to use inferior products for profit". The number of views of video content has gone up, and fans have also increased, but Li has also been taken away by the police.

Even the anchor of Aauto Quicker Red Man Dance, Emperor Hong Mao, took a group of teenagers to dance together at the age of half a century, which caused the tragedy that a 16-year-old boy raped a 12-year-old girl.

It can be seen from the successive incidents that Aauto Quicker has worked hard to eliminate the misunderstanding of Aauto Quicker in the past year, and the plan to enhance the company's brand image has not been effective. Aauto Quicker is still a "distribution center" for vulgar, out-of-the-box and novelty-seeking content, but it's a pity that all the funds and resources invested by Aauto Quicker in this area have been wasted.

Some insiders believe that Aauto Quicker has been suffering from vulgar traffic addiction, and its users enjoy the huge amount of wonderful and weird video content provided on the platform, and such users are its basic disks, thus shaping the success of Aauto Quicker. However, Aauto Quicker didn't want to exist in such an image, so he began his struggle and self-brainwashing this year.

However, it is such a group of users who have made Aauto Quicker today. At present, there are hundreds of millions of registered users in Aauto Quicker, and nearly 1 million new video contents can be generated every day. Seeing these digital changes can undoubtedly prove Aauto Quicker's position in the field of short video. But what kind of values are conveyed by such a huge amount of content to such a huge number of users, and what does this mean for society? Thinking of this, I can't help but feel anxious to understand notes.

Understanding Notes once emphasized in an article that all content media have the function of "agenda setting", which has a strong value influence on users. Simply put, the content provided by the platform can easily affect users' emotions and even mainstream social values. However, Aauto Quicker's efforts to upgrade its brand for a year have met with "Waterloo", and now there are still many vulgar contents on the platform that are constantly exported to users, which affects not only Aauto Quicker, but also hundreds of millions of users behind it.

anything that violates the law is wrong.