June is not only the time for college graduates to leave school, but also the final sprint for their employment. Under the severe employment situation, it is very important to guide college students to change their employment concepts. However, changes in employment concepts cannot be guaranteed without a good public opinion environment. In recent years, cases of college students changing their employment concepts have been hyped by the media from time to time. For example, the case of Peking University graduate Lu Buxuan selling meat on the streets has been very lively for a while. If you search on Baidu, you can find more than 63,000 related web pages, which shows its popularity. More recently, there are endless news, such as college students vying to be bathers, college students vying to be caddies, etc., stimulating people's nerves time and time again. On the one hand, from the central to local governments, including the employment guidance departments of colleges and universities, they are trying their best to guide students to change their concept of employment, to guide students to find employment first and then choose a career, and to guide students to correctly understand and evaluate themselves in the severe employment situation. Lower your employment expectations. On the other hand, whenever news such as "Peking University talent selling meat" or "prestigious school graduates vying to become bath workers" are published in the newspapers, various public opinions come out one after another. Those who agree believe that this is the "proud man of heaven" It is a manifestation of lowering one's status and actively changing the concept of employment; critics believe that it is a waste of talent to allow top students from prestigious schools to engage in jobs that can be done with a primary school education. For a time, there were endless praises and criticisms, making people overwhelmed and confused. Guiding college graduates to actively change their employment concepts is an important part of college employment work at present and in the future. How to guide, media and public opinion play a vital role. In essence, news such as talented people from Peking University selling meat, college students vying to be bathers, and college students vying to be caddies are all vivid manifestations of the current changing employment concepts of college students. As for the debate triggered by these news, it can be seen as a reflection of the collision of public perceptions after contemporary college students change their employment concepts. This kind of collision is actually an inevitable necessity of social development. For a long time, the image of college students as the favored ones has been deeply ingrained. In the eyes of many people, the status of college students is directly equated with a decent career, higher income and respectable social status. However, with the continuous expansion of the scale of higher education in our country, and against the background that higher education has developed from the "elite education" of the past to the "mass education" of today, college students still regard themselves as the "proud sons of heaven" and have deviated from the reality of social development. Changing ideological concepts is actually a process of emancipating the mind. To emancipate the mind, collisions will inevitably occur. As the saying goes, if the lights are not turned on and the lights are not turned on, the accounts will not be unclear. The collision of ideas will only make the truth more and more clear. To a certain extent, the media reports on things like "Peking University talented man selling meat" are not more, but less. It is precisely because there are less reports that until today, whenever similar cases appear, they will cause public concern again and again. Public opinion paid such high attention that verbal and written criticisms once again followed one after another. To truly guide college graduates to change their employment concepts, public opinion guidance still has a long way to go in this regard. It can be said that for a long time, the media has publicized cases of employed college students, cases of entering world-renowned large companies, and cases of successful entrepreneurs just after graduation, with a much higher frequency than the publicity of grassroots employed graduates. , this is particularly prominent in urban media that operate according to market orientation. Although there is nothing wrong with doing so, in today's diversified employment world, not every graduate has the opportunity to enter a world-renowned large company, and not every graduate has the opportunity to start a business. Promoting those "star-like figures" who have successfully found employment and entrepreneurship in a high-profile and high-frequency manner can achieve the purpose of motivating other college students to be proactive to a certain extent, but to some extent it has the same effect as guiding college students to change their employment concepts. Public opinion goes against the grain. Of course, saying this does not mean that the media should not report on "star-like employment figures" among college graduates, but it should have a certain degree of certainty. This degree means that while reporting on successful employment, entrepreneurship and other outstanding college student models, , and should also be able to take into account those outstanding student models who actively change their employment concepts to find employment at the grassroots level, in difficult industries, and in other industries that college students are unwilling to go to. The current difficulty in finding employment for college graduates in our country is not essentially caused by the excessive number of college graduates.

Although our country has entered the stage of popularization of higher education, compared with developed countries in the world, the gross enrollment rate of higher education in our country is still not high. In the context of building a strong country in human resources, there is still a lot of room for improvement. Under this circumstance, it is also a practical need to actively guide college students to change their employment concepts. The heated discussions caused by reports such as "Peking University Talent Selling Meat" also fully illustrate that in many industries in our country, many people still have poor understanding of the quality, role, and status of producers, operators, and managers. Stay on a shallower level. It is true that letting a top student who graduated from Peking University work as a butcher to sell meat is indeed a bit "overqualified". However, if he starts from the most basic position of meat processing by becoming a butcher, he can one day use the modern enterprise system to establish a modern large-scale meat processing. The group may also be a great event. In fact, in today's world of economic integration, many traditional and seemingly inconspicuous industries in China require contemporary college students to open up a new world.