Since the release of the first "Rooftop" short video a week ago, the number of fans has exceeded 30 million+ at lightning speed. Now, after 5 short videos, the number of fans has reached A staggering 48.77 million+ massive levels (data as of 20:00 on January 30, 2021).
This triggered a heated discussion among netizens about Andy Lau’s traffic dispute.
Comparison from Jay Chou’s entry into a mobile app to Na Ying’s few hundreds of thousands of fans on Douyin. It highlights Andy's top-notch effect as one of the Four Heavenly Kings.
First of all, let me admit that Andy Lau's enduring role as an artist in the past 30 years is indeed worthy of praise.
But the essence can be seen through the phenomenon. Andy Lau's entry into Douyin is not as simple as ordinary fans may see.
Stars who only have traffic are not the most successful. Those who can convert traffic into cash are the kings. Obviously Andy Lau is by far the most successful in Douyin at this point. Therefore, Douyin’s precise algorithm invited Andy Lau to join. This kind of settlement is the result of publicity and exposure on the entire platform of Beijing ByteDance, the parent company of Douyin and Toutiao.
It is said that ByteDance’s entire platform has pushed a total of 800 million+ exposures. The number of fans has initially reached more than 30 million, but the conversion rate is actually not high. From this point of view, there is actually no comparison between Naying's original accumulation of fans.
In essence, Andy Lau's presence in Douyin is actually equivalent to existing as a spokesperson for Douyin. In order to compete with Jay Chou's entry into a certain mobile phone, Toutiao promoted it on all platforms. In just one week, just 5 short videos had nearly 50 million fans.
Among them is Andy Lau’s star power, and more importantly, it is the huge promoter of Douyin’s exposure.
And Na Ying chose to join Douyin at this time, just to participate in the Hunan Satellite TV promotion behind the variety show "Lang Jie 2".
One is that Satellite TV wants to do something, but it is not on its own Mango TV platform. If it cannot do it, it will have to rely on Douyin's huge traffic. Douyin will not help them promote "Lang Jie 2" for free. and Na Ying, so regardless of Na Ying's previous remarks and character, it is unfair and incomparable to compare her with Andy Lau.
What's more, many public accounts and self-media releases are just to earn traffic. The more people like and comment, the more the author will earn.
Many netizens are comparing whether superstars such as Stephen Chow, Chow Yun-fat, Jacky Cheung, and Brigitte Lin will surpass Andy Lau in terms of fans and influence if they move in. In fact, it doesn't make much sense at all. Regardless of the fact that they have no new dramas released now, even if they do, they still have to consider whether they will lower their value in exchange for traffic.
Judging from the huge traffic of Douyin, Toutiao, and Xigua Video, and from a news perspective, even a dog that continues to be exposed on TV will become a star.
The famous artist Andy Warhol once said: "Tomorrow, everyone can be famous for 15 minutes."
Ordinary people can still be like this, let alone become famous for nearly three years. Where is Liu Tianwang of ten years?
Andy Lau, who was put on a pedestal, found it hard to live up to his fame. In the end, it was just to promote his New Year movie "The Crowd".
It’s just that this time I chose Douyin, a huge traffic pool, and Douyin chose Andy Lau out of mutual benefit and maximization of interests.
Just like last year due to the epidemic, Xu Zheng used Douyin celebrities to promote wildly, but finally sold the movie "囧Mom" to Douyin. The lesser of two evils. Everyone has also seen the bad drama physique in "囧Mom".
It is currently impossible to predict the final box office and reputation of "The Crowd", but its intention is obvious. Netizens' filter on Andy Lau has obviously been dazzled by the hype behind his craziness. Others predict that its fans will exceed 100 million.
Maybe it is possible, but according to the peak effect, even if it reaches 100 million fans, how will it be maintained and solidified next? Do you want to sell your feelings just by showing the movies you have starred in?
But feelings are obviously very cheap. If "The Crowd" flops or fails to meet expectations at the box office, whether Andy Lau's Douyin account can continue to be updated will be a question.
Of course, he can live-stream and sell goods, instantly killing all the celebrities who live-stream and sell goods today. However, superstar live broadcasts are just reaping dividends and consuming traffic. They have no time to care about product quality. Even if netizens buy fake and inferior products, they will criticize them verbally and in writing. When it comes to their own interests, there are many duplicitous fans.
If there are too many fakes, Andy Lau will fall off the altar. Not only will his good reputation for many years be ruined, but he will also be able to make quick money through live broadcasts!
Experts watch the door, but laymen watch the excitement. Seeing that there is so much information discussing Andy Lau's entry into Douyin, I am probably most happy about Douyin and Andy Lau's team and whether the next movie "The Crowd" can be monetized. Success or failure depends on this.
On the other hand, the website predicts that the number of fans exceeds 100 million. It is certainly achievable in theory and fact, but if you compare it vertically, you will understand.
Today’s top news app People’s Daily’s Douyin only has 120 million fans, and it got it by posting 2,61 short videos. Although it follows very few people, it still has 19 related followings. But looking at Andy Lau’s Douyin account, it has over 50 million fans, but not a single follower. It is obvious that there are many Hong Kong and Taiwan stars on Douyin, not He doesn’t want to pay attention, but the Douyin account is just a tool for his propaganda.
Do you think again that Andy Lau will eventually have time to post 2,00 TikToks?
This is almost impossible. At the same time, based on the number of top fans of previous celebrities or Internet celebrities and the butterfly effect, the national level will not allow individuals to become opinion leaders. Will also extinguish this "threat" upon seeing it.
If it were not for interest, other than the fact that Chen He and other first batch of celebrities who joined Douyin continued to post videos purely for profit and to gain more exposure, how many top celebrities would take the initiative to contribute to Douyin? What about traffic that is not driven by profit? !
Not to mention that celebrities such as Xie Na also have over 100 million followers on Weibo. Isn’t that pretty good?
Yes, but judging from their messages and super chats, the number of likes on one post is only a few hundred thousand or even less than one million. Does this match the number of fans of 100 million? Will it be real? Wring out the water and take a look and you will understand how much water there is.
Although Andy Lau is an all-around artist and a model of professionalism and moral character, in this huge discussion about entering Douyin, only interests are the most important. As long as the traffic on Douyin's entire platform is tilted, it is possible for the number of fans to reach 200 million. However, among the currently announced 600 million Douyin users, assuming that they are all real and valid, and each person has one Douyin account, then, the question Now, will 200 million people really pay attention to Andy Lau? Just thinking about it feels like a fantasy.
In this Game of Thrones, fans pay almost no price to follow a favorite star. With monthly mobile data subscription, they can just move their fingers. However, if a threshold is set, the requirement It costs one dollar to follow a celebrity you like (excluding amateurs), so will you pay to follow it?
Don’t say, you are willing to pay 10 yuan for a star. Online messages are not counted. There are living Buddhas on Douyin every day, and good people are seen on the Internet every day. Only when you need to really pay real money. It’s time to test your loyalty. Even if you are willing to pay one yuan, the platform will not dare to collect the final 100 million+ attention fee.
There is another wise saying. I don’t know whether it’s because passers-by don’t use the Internet or netizens don’t go out. Seeing injustice on the Internet, keyboard warriors are indignant. However, in reality, when they see a fallen passerby on the roadside but dare not go up to help him, this is the final proof.
Then when Andy Lau’s new movie is released, you can contribute real money to the box office. Let’s wait and see!
Andy Warhol also has a famous saying: "Fame is fleeting, only art is eternal."
For all the superstars who want to stay famous forever.