Lei Jun once said a famous saying, "On the wind, even pigs can fly." In recent years, we have seen countless car manufacturers chasing the so-called "trend". For example, "internet car trend", "new energy vehicle trend", "self-driving car trend" and so on. Most manufacturers are fighting in the so-called wind. The successful ones raise funds and go public, while the losers leave their hometowns.
No one would have thought that a hard-core off-road vehicle with large beams and later a 3.0T V6 engine would actually become a "wind outlet". After the pre-sale of the Tank 300 , orders exceeded 10,000 in 20 days, which made people say they couldn’t understand. It turns out that hardcore SUVs can also become internet celebrity cars, and it turns out that you can also create your own hot spots!
Before the Tank 300, China did not have its own hard-core off-road vehicles. Even before Great Wall Motors, there were hard-core off-road vehicles like the Haval H9. But why was the Tank 300 so popular? This is a very puzzling question. I think the reason why Tank 300 has received so much attention is related to many factors. Only the superposition of these factors can form this hotspot effect.
If it were not for its retro appearance, Tank 300 would not have received such high attention
Tank 300 has a very good appearance, and its retro appearance can be remembered at a glance. Previous models with similar style were either the expensive Wrangler or G-class. Or it’s a copycat version of the BAIC BJ40. Before the Tank 300, there was really no vehicle on the market that was completely independently designed and had such a distinctive style. Although the Tank 300 is a hardcore off-road vehicle, I believe that both men and women will think it looks good when they see the Tank 300 at first sight.
If it were not for the tank platform, the Tank 300 would not have received such high attention
In the impression of consumers in the past, hardcore off-road vehicles should not be new technologies, because New technologies will have a lot of uncertainties, but old technology platforms are durable. Therefore, before the Tank 300, hardcore off-road vehicles of independent brands should be used for rough work and should have manual transmissions.
After the launch of the Tank 300, everyone has seen that hardcore off-road vehicles from independent brands can also be very luxurious, very smart, and can also have a 3.0T+9AT powertrain. It is these advanced technological blessings that make consumers feel that buying the Tank 300 is worthwhile.
If it were not produced by Great Wall WEY, Tank 300 would not have such high attention
If it were not produced by Great Wall WEY, would Tank 300 still have such high attention? I find it difficult too. Just convincing consumers is difficult. It is precisely because Great Wall Motors has been deeply involved in SUVs for many years and has accumulated experience and technology. It is precisely because of the WEY brand's status as a leading luxury SUV brand that consumers believe that Great Wall is a company that can build hard-core off-road vehicles. And if it were to be replaced by another independent brand manufacturer, even if it has a good-looking appearance and technology, consumers may still feel guilty. Is this off-road vehicle reliable?
In today's automobile market, outlet is indeed very important. The Internet, new energy, and autonomous driving are all hot topics. But just when all manufacturers are developing in this direction, Great Wall has come up with a model that seems incompatible with this era. It is a hardcore off-road vehicle, not a new energy vehicle, and has a large displacement. But it still achieved the result of over 10,000 orders in 20 days. It can be said that Great Wall has created its own outlet, and this kind of strength is really not possessed by other manufacturers.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.