During the business trip, I was asked by the leader to accompany the customer to KTV for drinking, and was molested by the customer after getting drunk.
At the same time, female employees reported that after watching the hotel video, the leaders entered the hotel room of female employees several times that night, suspected of sexual assault.
As soon as this incident came out, in addition to questioning Ali's values, the most talked about on the Internet was: # How do women save themselves on the wine table #
This worries me.
Originally, many people were biased against girls' sales and public relations and thought it was unsafe. Great, it deepened this impression.
This will make more women in the workplace stay away from these front-line positions and choose those back-office functional departments.
However, the reality is that the more you are in the front line, the more likely you are to become the top manager of the company.
As a former publicist and now a salesman, I especially want to say to my female friends:
Not all sales and public relations need to drink a lot!
You can build relationships with customers without drinking!
You can do business without drinking!
Those who claim that they can't do sales without drinking are either bad or stupid!
Source: Alibaba.com
In the early morning of August 8th, Zhang Yong, Chairman and CEO of Alibaba Board of Directors, posted on Alibaba's intranet.
0 1
Don't drink,
Can you do business?
Ma Yun has a saying that "people know by wine":
Those businessmen or friends who come back after one or two glasses of wine are not reliable! When others do business with you, they value the ability and potential of your company, not your capacity for drinking.
Ma Yun also said:
"99.999% of men who do business say that they want to socialize at night, which is a lie. They're just making excuses. Business must not be based on entertainment, but on stimulating the energy of employees. "
Of course, these words sound a little ironic now. ......
Source: The movie "Let the Bullets Fly"
In fact, wine table culture has always existed in China, and it is inseparable from wine to talk about projects and contact feelings.
Jobs like sales always give people a feeling that if you talk about projects on the wine table, the success rate will be higher. Over time, the saying that "three hours on the phone is not worth three glasses of wine" spread.
So many people hear that I used to work in government relations, and they will ask, "Do you drink well?"
I laugh and cry every time I hear these questions.
I used to eat with my boss, customers and partners.
But a lot of business, especially big business, is not discussed at the wine table, but at the negotiating table, both sides bring their own lawyers and finance, one by one.
When the conversation is over, you don't have to drink. It's no use drinking it.
It is common to have two drinks to celebrate.
At the dinner table, it is normal for everyone to propose a toast politely and express their feelings.
Even if customers occasionally advised me to drink two more glasses, the boss came forward to stop drinking for me, and I never said that I stopped drinking for my boss.
Therefore, my experience is that the smaller the business, the more local the customers, the lower the industry, and the more greasy the boss, the more he needs to drink.
Source: TV series "Little Shede"
02
Why do some people have to
Drinking, doing business, talking about work?
Because the essence of drinking big wine is to make up for the inequality of value exchange by pulling relationships.
In the self-report article of Ali female employees, the male leader involved said to the customer in the wine bureau: "You see how good I am, and I sent you a beautiful woman."
In this way, female employees were forced by male leaders as a value exchange and brought to the wine table.
"Wine" has become the power medium of these people.
This is why in shopping malls, wine table culture is constantly changing, and the process of pouring wine, toasting and persuading wine is rolled up again and again.
The essence of wine bureau is a contest of power.
There are very detailed and complicated rules, from the seating at the wine table, how to order food, to the order of toasting and how to serve glasses.
People who have the right to speak in the wine bureau have the right to ask others to abide by their own order and rules, whether you are willing or forced.
If you don't want to, don't want to, then you just "don't know the rules" and "won't come."
Compared with their superiors, both the new employees of the bank who didn't want to drink before and were insulted and slapped by the leaders in public, and the female employees of Ali this time are obviously the weak side and of course the forced side.
This is also why when the forced party doesn't want to drink but has to drink, it makes the onlookers more excited.
The so-called wine bureau means that wine is in the mouth and people are in the bureau.
And this game can only be broken by strength.
03
How to break it?
This "wine" bureau?
1, heartbreak
A while ago, I told a salesperson in a foreign-funded technology company how to sell products with stories. All present are big customers, and everyone has to carry millions of sales every year.
A young post-90 s female salesman asked, "I don't drink, how can I establish a relationship with my customers?"
There happened to be an old salesman in the class, who was also the gold medal salesman of the company. She stood up and said, "Not only do I not drink, but I am also a vegetarian."
So everyone invited this lady to share how she stopped smoking and drinking, and became a vegetarian to close the distance with customers.
She said: "I told my clients from the beginning that I was allergic to alcohol and a vegetarian. If I want to invite customers to dinner, I will invite them to some high-end vegetarian restaurants, which is also a fresh experience for many people. "
Once, I noticed that a customer posted a circle of friends on WeChat saying that he had returned to his hometown, and the location was displayed in "Gucheng Lake".
So a few days later, I sent a box of crabs from Gucheng Lake (said to be more delicious than crabs from Yangcheng Lake).
The customer was very surprised after receiving it, not the crab itself, but so careful.
Therefore, what the customer cares about is not the sip of wine, but whether you care about him.
2. Breaking ability.
In an interview, Dong Mingzhu and host Le Jia talked about their experiences as salespeople.
Dong Mingzhu said that at that time, she took three female salesmen with her, and the other two were showing off which leader to eat with and which customer to drink with every day. Taking a glass of wine is 65438+ ten thousand yuan. ...
In fact, these Dong Mingzhu don't care about children at all, even a little disdain. She feels that the result that is not obtained by strength is unacceptable.
Le Jia said: "If there is such an opportunity, a glass of wine can make a deal. Do you want to drink? "
Dong Mingzhu domineering response: "I don't eat or drink. This is my principle. "
Le Jia said: "If you do this, customers will think that you are insincere and this business can't be done."
Dong Mingzhu said:
"I am very sincere. My sincerity is simple: you took my 300,000 goods, and I guarantee that he will sell them out in half a month. He'll beg me to get the goods then.
Drink and sing with customers every day when you have nothing to do, and then pretend to be weak and gain sympathy. Then you may receive the goods today. What about after tomorrow? "
Dong Mingzhu's answer made the audience applaud.
This is also the most important reason why she can become a domineering female president from a salesman.
Since the wine bureau is not drinking, but using wine to make up for the inequality of value exchange, it is better to provide real value to customers instead of drinking big wine.
Source: Variety Show "We Are Newcomers in the Workplace"
3. Who do you love
Recently, a new salesman came to our company. On that day, she asked: What is our budget for eating with customers?
When she asked, my colleague Tina and I were shocked.
After so many years of corporate training and sales, we really haven't invited our customers to dinner, but our customers have invited us to dinner.
I have been complained by a client's HR assistant. She thought it was my treat to go out for dinner with HR, the client.
However, it never occurred to me that the meal should be on me.
Obviously, you invited me to give a speech in Japan. Why should I invite you to eat in such an expensive place? Obviously it's a working meal, shouldn't the customer pay the bill?
Besides, even if you are Party B, there is no need to be so humble, right?
A financial practitioner once revealed on the Internet:
"Big factories stand at the top of the salary system, and the salary often determines the upper limit of any position, so some managers take it for granted that female subordinates are willing to sacrifice something beyond their ability-such as being robbed."
Neither humble nor obedient, whoever you love can break the game.
-Write it at the end-
There is a saying in Caigen Tan: "Blood loss in the cup is comparable to laughing at an orangutan for drinking."
Behind the Ali scandal, it reflects the status quo that women in the workplace are unwilling to admit but have to admit.
We are still far from real gender equality and "the workplace has nothing to do with gender, but strength".
Bridging this gap depends not only on laws and regulations, corporate social responsibility and the conscience of every manager, but also on every woman to make her own voice and win the real right to speak in the workplace.
Because it is fragile, it is strong.